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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 companies that use web based advertising


Rules-based Marketing: Helping Companies Transform Leads into Sales
For years, small to medium businesses have envied the powerful marketing campaigns of their larger counterparts. But today, bigger budgets and marketing

companies that use web based advertising  customers. iMarketing Automation allows companies to manage, track, easily access and utilize all data being collected from your website so that you can provide relevant information back to prospects and customers in real time. DTL: How is this approach changing the marketplace? BG: People are realizing it’s just too expensive to pay for custom-built tools. The cost of paying a custom development company to write your back-end business rules and update your back-end database, and to implement some marke

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Web Content Management (WCM)

Web content management (WCM) systems manage content creation, review, and approval processes for web site content. This may include public Web sites (Internet) or private web sites (intranet or extranet). Use a WCM solution to organize and manage documents; provide content version control, collaboration utilities, and user- or document-level security. 

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Documents related to » companies that use web based advertising

B2B E-business in the Supply Chain: New Services and Technologies Require Companies to Reevaluate Their Strategies


IT groups aspire to standardize on common integration platforms, but the pressure to integrate with business partners quickly often forces companies to favor expediency over strategy. With so many technology choices, it’s important to understand the role each can play when building an overall business-to-business (B2B) strategy. Learn about the four points you should consider when evaluating vendors and service providers.

companies that use web based advertising  is processed and communicated. Companies that already recognize this are much farther ahead in transforming to demand-driven supply networks (DDSN) because of their abilities to better orchestrate activities in a multitier, federated supply chain. A combination of emerging technologies and the coming-of-age business models that were launched in the dot- com boom nearly 10 years ago are available today to meet the challenge of electronic communication in the trading community: Software as a service allows Read More

What Are Your Competitors Telling You? A Case Study: SAP's New Advertising Campaign


SAP has a new marketing campaign. What does this mean for competitors, prospective buyers, and business-to-business marketing professionals? This case study explains why it's important to dig deeper when a company of interest to you changes its marketing campaign.

companies that use web based advertising  and television ads—claims that companies that run SAP are 32% more profitable than those that don't. Of course, there's a qualifier. A tiny footnote in the ads, which run in major business and information technology (IT) publications, says that the claim is based on an analysis of publicly available fiscal results of all non-financial companies listed on NASDAQ and NYSE. As you can see, it's important for competitors and buyers to read footnotes, disclaimers, or any other qualifiers. Prior to this c Read More

The Web-based Sales Portal-A Catalyst for Business Transformation


A sales portal is one of many tools that can be used to help transform a business, especially a consumer packaged goods company. In this article, key structural and functional elements, as well as the advantages of implementing and effectively using a sales portal, are discussed.

companies that use web based advertising  Web-based application that enables companies to interact with channel partners, allowing for collaboration and exchange of real-time information. A portal is a tool that provides for both data extraction and data upload. Sales portals in particular need to have certain functional elements: cost-effective and user-friendly portal technology, where channel partners and internal teams are able to retrieve data quickly and easily the capability to store large amounts of data an analytical tool to perform comp Read More

The Business Software Needs of Advertising and PR Agencies


Even though enterprise resource planning (ERP) for services is a growing market, its most important players still take a generalist approach when it comes to dealing with specific industries, and media and advertising is one of them. Vendors like Oracle and SAP, who decided to adapt their manufacturing offering to services, or vendors like Netsuite and Deltek, who concentrated on service companies

companies that use web based advertising  speaking, advertising and PR companies need robust content creation and management tools, but also content distribution solutions, since these are the deliverables they provide to customers. Their systems need to be complex enough to handle the processes and workflows that come with managing large quantities of content, but also flexible enough to encourage creativity and collaboration. From a functional perspective, the needs of advertising and PR agencies can be separated into back office features and c Read More

Top Software for Financial Services Companies


For your own customized comparison reports, select a category below:ERP for Financial Services. Accounting Software Systems.

companies that use web based advertising  Software for Financial Services Companies Comparing software solutions for financial services companies can be difficult and time-consuming—but at TEC we make it quick and easy In just seconds, you can get free side-by-side software comparison reports. Choose from all the leading vendors—including Microsoft, SAP, Oracle, UNIT4, Sage, IBM, MicroStrategy, Infor, Epicor, META4, NuView, NOW Solutions, Cézanne Software, PRELYTIS, QlikTech International, TARGIT, Cougar Mountain Software—and many more. Read More

The Mobile Web Site Kit


Companies have had the capability to design and develop mobile Web sites for quite some time. But until recently they've struggled to convince clients and prospects that there’s a market out there. Now that mobile has made its way onto the mainstream, many companies are still asking themselves whether it’s right for them. This white paper aims to help Web site owners make that decision.

companies that use web based advertising  onto the mainstream, many companies are still asking themselves whether it’s right for them. This white paper aims to help Web site owners make that decision. Read More

The Rise or Fall of Internet Advertising


Is the Internet advertising industry about to crash? Some pundits think so. Researchers and entrepreneurs aren't so sure

companies that use web based advertising  they attend to. Some companies are doing exactly this. NetGravity (Nasdaq: NETG) has a product called Boomerang that lets advertisers target ads to people who have previously been receptive to them. Engage (Nasdaq: ENGA) accumulates detailed profiles of surfers that its AudienceNet product can use to serve ads based on their interests as revealed by previous surfing. There will also be new technologies coming soon to make the transition from ad to sale smoother, including rich-media banners that can Read More

Unlocking the Value of Competencies: A Look at Competency-based Management


Does your company know the competencies it has and those it needs to support business growth? TEC analyst Sherry Fox looks at how a competency-based approach can help you develop competency models for all your positions, map and evaluate your workforce’s competencies, identify and close critical gaps in skills, as well as improve your overall job placement capabilities and competency development for organizational success.

companies that use web based advertising  in succession planning, where companies need to identify high-potential employees they will want to retain, move into critical positions, or consider for future leadership opportunities. So understanding that each position or role is associated with a set of competencies (specific knowledge, skills, and behaviors), enables an organization to readily determine the gaps between what the employee possesses (competencies) and what they need to know/learn (objectives). The organization then assigns learning Read More

Build Web 2.0 Applications without Hand-coding: Use Application Generation to Expedite Web Application Development


Web 2.0 applications, perceived by many software users as better looking and easier to use than traditional apps, can provide many benefits to your company. However, building Web 2.0 apps adds development burdens of security, transaction management, and a variety of user interface features. To conquer these issues, you might consider an application generator to eliminate hand-coding infrastructure programming. Learn more.

companies that use web based advertising   Read More

Embrace the Cloud-based Telephony System for Your Business


Cloud-based telephony is one way to cut communication costs without managing multiple communication providers. If you are planning to move your business telephony from on-premise to the cloud, here are some direct insights into these telephony systems, common myths, considerations before making a move to the cloud, expectations to consider, and available vendors.

companies that use web based advertising  business telephone system, telephony, cloud telephony, cloud-based telephone system, cloud-based telephony Read More

GMAC Web-Enables Legacy Data With NEON Systems Shadow Direct


GMAC is pushing for enterprise-wide web enablement of existing IT assets to support customer self-service platforms. NEON Systems’ Shadow Direct product gives them access to legacy ADABAS databases in a real-time Internet environment.

companies that use web based advertising  IT professionals in larger companies have had to deal with legacy data access issues. Years ago, this involved the difficult and time-consuming task of writing custom code (typically in COBOL) to access multiple data sources and produce internal reports. The advent of the Internet, B2B and self-service applications now mandates that development cycle time for these data access capabilities be as short as possible. Customers should investigate the sources of data that may need to be queried to provide Read More

Top Software for Telecommunications Companies


For your own customized comparison reports, select a category below:ERP for Telecommunications Human Capital Management EAM/CMMS for Telco Operati...

companies that use web based advertising  Software for Telecommunications Companies Comparing software solutions for telecommunications companies can be difficult and time-consuming—but at TEC we make it quick and easy In just seconds, you can get free side-by-side software comparison reports. Choose from all the leading vendors—including SAP, Microsoft, Oracle, IFS, Pronto Software, Infor, Lawson Software, Epicor, MicroStrategy, QlickTech International, Ramco Systems, PDS, Sage, Exact, NOW Solutions, TARGIT, NetSuite—and many more. For Read More

SaaS-based Test Management


Organizations must keep up with technology and adapt their quality assurance (QA) processes for continued success. Test management isn’t optional. The proper test management tool allows for objectivity and efficiency, while enabling you to monitor quality at every step of the testing cycle. Knowing where you are in the testing cycle is key, as is knowing how to mitigate the risks while controlling costs and saving time.

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