Customer relationship management (CRM) is growing in importance as a competitive tool. However, a successful CRM solution must consider many factors, including a well-defined implementation strategy, the people factor, and the need for integration with the incumbent enterprise resource planning solution. If these conditions are met, CRM can have a dramatic impact on internal processes, customer satisfaction, and company profitability.
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of SYSPRO software, the company gains the power of an extended enterprise solution, delivering a dynamic 360° view of each customer, supplier and partner relationship. Patterns of change can easily be discerned from the marketing, sales and service arenas and leveraged to build sales. By adopting an integrated approach, real-time information becomes a powerful tool. Data can even be mined to gain detailed metrics to enhance decision-making'' delivering a tangible, competitive advantage. When data is