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Abstract:
Responsys has announced public beta availability of a web-based application designed to let small and mid-sized firms conduct
online permission marketing campaigns. The company offers free use of the product for small campaigns during the beta period. (...)
Excerpt related to
company marketing research:
Responsys has announced public beta availability of a web-based application designed to let small and mid-sized firms conduct
online permission ma...
Published:
2000-05-10
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Abstract:
ResponseLogic launches a personalized marketing tool based on expert systems technology. Promising to improve the bottom
line of any Web business that markets to consumers, the company charges only when the product makes a valid recommendation. (...)
Excerpt related to
company marketing research:
ResponseLogic launches a personalized marketing tool based on expert systems technology. Promising to improve the bottom line
of any Web business...
Published:
2000-05-15
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Abstract:
Amdocs believes its ICM strategy resonates with its customers, who, facing increased competition and price commoditization,
realize that they need to differentiate customers' experiences from the competition, to enhance customer loyalty and increases
profitability. (...)
Excerpt related to
company marketing research:
Amdocs believes its ICM strategy resonates with its customers, who, facing increased competition and price commoditization,
realize that they need...
Published:
2005-08-03
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Abstract:
What is vertical marketing? Vertical marketing is product and promotion efforts targeted at specific industries. Many benefits
are derived from vertical marketing. These include messages that are better received, credibility, marketing budgets that
go farther, less competition, etc. A common mistake is t (...)
Excerpt related to
company marketing research:
What is vertical marketing? Vertical marketing is product and promotion efforts targeted at specific industries. Many benefits
are derived from ve...
Published:
2004-12-09
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Abstract:
On August 23, J.D. Edwards reported financial results for the third quarter ended July 31, 2000. Despite notable license
fee revenue growth of 56% over the same period last year, the net loss for the Q3 2000 was a hefty $22.6 million. (...)
Excerpt related to
company marketing research:
On August 23, JD Edwards reported financial results for the third quarter ended July 31, 2000. Despite notable license fee
revenue growth of 56%...
Published:
2000-09-27
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Abstract:
Net Perceptions ties its own business intelligence package along with Angara’s technology for improving conversion rates
into a tidy ASP package. (...)
Excerpt related to
company marketing research:
Net Perceptions ties its own business intelligence package along with Angara’s technology for improving conversion rates into
a tidy ASP package.
Published:
2000-08-01
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Abstract:
Logility recently announced financial results for the third quarter ended January 31, 2000 and seemingly escaped the market
turmoil that pummeled other enterprise applications vendors. (...)
Excerpt related to
company marketing research:
Logility recently announced financial results for the third quarter ended January 31, 2000 and seemingly escaped the market
turmoil that pummeled ...
Published:
2000-03-08
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Abstract:
Huge amounts of money are spent on marketing collateral—you need to ensure that you get your money's worth. This article
discusses seven common mistakes made when developing software marketing collateral. Read on to see if you need to repent. (...)
Excerpt related to
company marketing research:
Huge amounts of money are spent on marketing collateral—you need to ensure that you get your money's worth. This article
discusses seven common mi...
Published:
2011-03-17
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Abstract:
Online advertising is no longer an option, it is a requirement. Sales analysis and customer information gathering are just
a few of the benefits. (...)
Excerpt related to
company marketing research:
Online advertising is no longer an option, it is a requirement. Sales analysis and customer information gathering are just
a few of the benefits.
Published:
2003-01-05
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Abstract:
Manugistics’ recent rise in license revenues can be attributed to the company’s aggressive sales and marketing initiatives
implemented by CEO Greg Owens and his new management team. (...)
Excerpt related to
company marketing research:
Manugistics’ recent rise in license revenues can be attributed to the company’s aggressive sales and marketing initiatives
implemented by CEO Greg...
Published:
2000-07-19
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Abstract:
SAP is responding to the changing Internet marketplace in a multiplicity of ways. First, by restructuring to develop flexibility;
then, by forming key partnerships and alliances to put content behind its extensive advertising campaign for mySAP.com, which
started in full force on September 22. Will racin (...)
Excerpt related to
company marketing research:
SAP is responding to the changing Internet marketplace in a multiplicity of ways. First, by restructuring to develop flexibility;
then, by forming...
Published:
2000-10-23
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Abstract:
In the increasingly competitive supply chain management marketplace, corporations either advance or are trodden underfoot.
Descartes' acquisitions over the last few years demonstrate that its management is committed to establishing a dominant position
in the Internet fulfillment and collaboration softwar (...)
Excerpt related to
company marketing research:
In the increasingly competitive supply chain management marketplace, corporations either advance or are trodden underfoot.
Descartes' acquisitions...
Published:
2000-01-01
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Abstract:
With a workforce of 800+ employees, Check Point continues to see record revenues selling firewall and related information
security solutions. (...)
Excerpt related to
company marketing research:
... The wholly owned US subsidiary, Check Point Software Technologies, Inc., was formed in 1995 to lead the
company's marketing initiatives. ...
Published:
2000-07-25
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Abstract:
ERP vendor UNIT4 has joined the discussion on the topic of its current state of affairs. Rather than pursuing the usual route
of writing analyses of major market trends, I’ve decided to ask vendors about their opinions and approaches. UNIT4 has joined
the discussion on the topic of its current state of (...)
Excerpt related to
company marketing research:
ERP vendor UNIT4 has joined the discussion on the topic of its current state of affairs. Rather than pursuing the usual route
of writing analyses o...
Published:
2010-08-04
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Abstract:
SAP has a new marketing campaign. What does this mean for competitors, prospective buyers, and business-to-business marketing
professionals? This case study explains why it's important to dig deeper when a company of interest to you changes its marketing
campaign. (...)
Excerpt related to
company marketing research:
SAP has a new marketing campaign. What does this mean for competitors, prospective buyers, and business-to-business marketing
professionals? This ...
Published:
2006-01-05
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Abstract:
The launch of irista mimics a trend among supply chain management vendors to achieve a higher profile for their products
amid a multitude of competitive offerings. (...)
Excerpt related to
company marketing research:
The launch of irista mimics a trend among supply chain management vendors to achieve a higher profile for their products amid
a multitude of compe...
Published:
2000-06-21
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Abstract:
Understanding the difference between branding and positioning is especially important if you're involved in marketing B2B
software. That difference can seriously impact the cost of marketing your software. (...)
Excerpt related to
company marketing research:
Understanding the difference between branding and positioning is especially important if you're involved in marketing
B2B software. That differenc...
Published:
2004-11-26
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Abstract:
JDA Portfolio 2004.1products have been developed or acquired by JDA in order to present customers with an enterprise offering
that might currently be the broadest, most functional set of industry leading retail demand chain software solutions available
to retailers and their suppliers. (...)
Excerpt related to
company marketing research:
JDA Portfolio 2004.1products have been developed or acquired by JDA in order to present customers with an enterprise offering
that might currently...
Published:
2004-12-30
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Abstract:
In the food and beverage industry, the channel master makes final volume decisions and mostly controls the unit price, with
the manufacturer having limited power to increase or maintain prices. The only real variable the manufacturer does control
is cost. (...)
Excerpt related to
company marketing research:
In the food and beverage industry, the channel master makes final volume decisions and mostly controls the unit price, with
the manufacturer havin...
Published:
2006-11-01
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Abstract:
To continue to expand beyond its European roots and succeed in other markets, Intentia must continue to focus on marketing
and sales, both direct and indirect, engaging a number of resellers and executing an aggressive, enticing marketing program,
although not at the expense of profit margins. (...)
Excerpt related to
company marketing research:
To continue to expand beyond its European roots and succeed in other markets, Intentia must continue to focus on marketing
and sales, both direct ...
Published:
2002-07-16