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Abstract:
In business-to-business (B2B) software marketing, you'll get little debate about the importance of positioning. Yet few B2B
software companies do it well, thus failing to set themselves apart from their competitors. There are many reasons for this
void, and this column will help fill one big one by descr (...)
Excerpt related to
company message example:
... a platform for product or company communications. ... and other communicators
to see the message strategy's benefit ... emerge that enables you, for example,
to create ...
Published:
2004-09-18
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Abstract:
IBM has announced a four-year, $200 million investment to attempt to make it more cost effective and easier for companies
to manage data on IBM S/390 enterprise servers. The proposed solution is a new Candle Corporation product with a GUI front-end
that can track message flow, queue times, and other met (...)
Excerpt related to
company message example:
IBM has announced a four-year, $200 million investment to attempt to make it more cost effective and easier for companies
to manage data on IBM S/...
Published:
2000-10-11
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Abstract:
The SCT User Conference featured industry analysts from Gartner Group, AMR Research and Meta Group each sharing its vision
for the future of enterprise systems with the audience. Customers, in special interest groups and in presentations discussed
their success with SCT’s products. SCT showed both th (...)
Excerpt related to
company message example:
... SCT concurred with the collaboration message, painting a picture ...
For example, Coca Cola uses SAP for many ... for success by the consumer packaged goods
company. ...
Published:
2001-05-21
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Abstract:
The SCT User Conference featured industry analysts from Gartner Group, AMR Research and Meta Group each sharing its vision
for the future of enterprise systems with the audience. Customers, in special interest groups and in presentations discussed
their success with SCT’s products. SCT showed both th (...)
Excerpt related to
company message example:
... SCT concurred with the collaboration message, painting a picture ...
For example, Coca Cola uses SAP for many ... for success by the consumer packaged goods
company. ...
Published:
2001-05-21
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Abstract:
Most companies create a new marketing plan every 12 months. At the same time, they should audit their message strategy to
stay on top of competitors’ marketing and to have confidence that they are delivering the right message to their market. (...)
Excerpt related to
company message example:
... at cutting through the filter with a message that is ... associate
a significant benefit with your product or company. ... Figure 1 shows a real-world example
of how ...
Published:
2008-09-01
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Abstract:
What is vertical marketing? Vertical marketing is product and promotion efforts targeted at specific industries. Many benefits
are derived from vertical marketing. These include messages that are better received, credibility, marketing budgets that
go farther, less competition, etc. A common mistake is t (...)
Excerpt related to
company message example:
What is vertical marketing? Vertical marketing is product and promotion efforts targeted at specific industries. Many benefits
are derived from ve...
Published:
2004-12-09
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Abstract:
The primary benefit of enterprise asset management (EAM) is the reliability-centered maintenance. Let’s face it: any process
that can help you improve what you are doing now and enables you to do it better in the future is the best thing since "sliced
bread". Providing data to feed back into a process (...)
Excerpt related to
company message example:
... For example, still nearly two thirds of IFS' sales are in ... there
and thus can deliver a better-attuned message. ... to bolster its image as a company
with strength ...
Published:
2004-03-18
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Abstract:
SAP has a new marketing campaign. What does this mean for competitors, prospective buyers, and business-to-business marketing
professionals? This case study explains why it's important to dig deeper when a company of interest to you changes its marketing
campaign. (...)
Excerpt related to
company message example:
SAP has a new marketing campaign. What does this mean for competitors, prospective buyers, and business-to-business marketing
professionals? This ...
Published:
2006-01-05
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Abstract:
On August 23, J.D. Edwards reported financial results for the third quarter ended July 31, 2000. Despite notable license
fee revenue growth of 56% over the same period last year, the net loss for the Q3 2000 was a hefty $22.6 million. (...)
Excerpt related to
company message example:
On August 23, JD Edwards reported financial results for the third quarter ended July 31, 2000. Despite notable license fee
revenue growth of 56%...
Published:
2000-09-27
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Abstract:
Working Together More Efficiently: Mapping Out the Company's Business Processes.Reports and Other Software Dynamic System
to Use In Your Dynamic System of Company's Business Processes. Enterprises must collaborate or they will surely stagnate.
Guarded proprietary information has given way to collaborative (...)
Excerpt related to
company message example:
Working Together More Efficiently: Mapping Out the Company's Business Processes. Reports and Other Software Dynamic System
to Use In Your Dynamic Sy...
Published:
2010-03-11
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Abstract:
Ten Square will be delivering digital content to a gasoline pump near you. And that’s only the beginning. (...)
Excerpt related to
company message example:
Ten Square will be delivering digital content to a gasoline pump near you. And that’s only the beginning.
Published:
2000-07-11
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Abstract:
One of the most effective and efficient ways to develop a successful marketing position for B2B software is to begin with
the sales channel, especially if you have limited time and resources. (...)
Excerpt related to
company message example:
One of the most effective and efficient ways to develop a successful marketing position for B2B software is to begin with
the sales channel, espec...
Published:
2005-02-28
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Abstract:
Learn how to avoid the most deadly sin of all marketing—using the same position or a similar one as your competitor, and
not knowing it. (...)
Excerpt related to
company message example:
Learn how to avoid the most deadly sin of all marketing—using the same position or a similar one as your competitor, and not
knowing it.
Published:
2005-08-15
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Excerpt related to
company message example:
... For example, one typical process may take over 20 ... well-designed
screen, complete with the company- and role ... quickly and easily broadcast a text message
to all ...
Published:
2010-09-16
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Abstract:
C.R.M. itself is an acronym, standing for Customer Relationship Management. This is part one of three-part article to provide
explanation and meaning for most of the common CRM phraseology. Here, in alphabetical order, is the Lexicon of CRM. (...)
Excerpt related to
company message example:
CRM itself is an acronym, standing for Customer Relationship Management. This is part one of three-part article to provide
explanation and mea...
Published:
2001-10-12
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Abstract:
When negotiating a contract with a computer maintenance management system (CMMS) vendor the guiding principals and definition
of the project must first be determined. Deliverables, pricing options, payment terms, continuance, product and service quality,
and liabilities are additional areas that must be (...)
Excerpt related to
company message example:
... Which sites within your company can use the software? ... For example,
suppose the vendor charges from $100 to ... access is denied and a polite message explains
that ...
Published:
2004-02-25
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Abstract:
Despite solid horizontal ERP functionality, product flexibility, and very good customer service, Infinium's challenge remains
its lack of mind share and brand awareness outside of its hospitality stronghold. (...)
Excerpt related to
company message example:
... For example; the process marketing activities for this quarter ...
The message in the campaigns focuses on Infinium's ... The company
should also articulate in a more ...
Published:
2002-05-29
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Abstract:
IQMS's IQ EDI module is a natively-built solution that deals with the complexities of data synchronization among EDI documents
and eliminates the need for third-party translators. (...)
Excerpt related to
company message example:
IQMS's IQ EDI module is a natively-built solution that deals with the complexities of data synchronization among EDI documents
and eliminates the ...
Published:
2005-04-08
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Abstract:
In its major comeback attempt J.D. Edwards has been playing the card of system openness and interconnectivity, some of the
key principles of the Internet economy. On October 2, the usually laid back vendor hosted a glitzy show in New York City for
the official launch of the highly publicized Xe version o (...)
Excerpt related to
company message example:
In its major comeback attempt JD Edwards has been playing the card of system openness and interconnectivity, some of the key
principles of the I...
Published:
2000-10-19
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Abstract:
Strategy in digital business has become an increasingly significant component of Digital Business Service Provider (DBSP)
offerings. Pure plays have and are becoming more experienced, and are serious competitors to the more traditional strategists.
DBSP strategists take over where the traditional consult (...)
Excerpt related to
company message example:
Strategy in digital business has become an increasingly significant component of Digital Business Service Provider (DBSP)
offerings. Pure plays ha...
Published:
2000-10-03