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Abstract:
In business-to-business (B2B) software marketing, you'll get little debate about the importance of positioning. Yet few B2B
software companies do it well, thus failing to set themselves apart from their competitors. There are many reasons for this
void, and this column will help fill one big one by descr (...)
Excerpt related to
company message examples:
... buyer should care about your product, service or company. A message
strategy can be extremely detailed and is ... Here are examples of good positioning statements:
...
Published:
2004-09-18
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Abstract:
While the ongoing consolidation frenzy is by no means the end of smaller vendors, the number of survivors will certainly
be only a few dozen. Amid these ongoing seismic consolidation tremors, smaller application vendors are left with few choices:
going private under a wealthy financial backer’s wing th (...)
Excerpt related to
company message examples:
While the ongoing consolidation frenzy is by no means the end of smaller vendors, the number of survivors will certainly be
only a few dozen. Amid...
Published:
2003-07-16
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Abstract:
IBM has announced a four-year, $200 million investment to attempt to make it more cost effective and easier for companies
to manage data on IBM S/390 enterprise servers. The proposed solution is a new Candle Corporation product with a GUI front-end
that can track message flow, queue times, and other met (...)
Excerpt related to
company message examples:
IBM has announced a four-year, $200 million investment to attempt to make it more cost effective and easier for companies
to manage data on IBM S/...
Published:
2000-10-11
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Abstract:
SAP has a new marketing campaign. What does this mean for competitors, prospective buyers, and business-to-business marketing
professionals? This case study explains why it's important to dig deeper when a company of interest to you changes its marketing
campaign. (...)
Excerpt related to
company message examples:
SAP has a new marketing campaign. What does this mean for competitors, prospective buyers, and business-to-business marketing
professionals? This ...
Published:
2006-01-05
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Abstract:
Chemical company H.B. Fuller has leveraged the Internet to improve their level of customer service. (...)
Excerpt related to
company message examples:
Chemical company HB Fuller has leveraged the Internet to improve their level of customer service.
Published:
2001-09-15
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Abstract:
The most recent merger looks initially like a positive move for both companies and their customers, since Agilisys further
enlarges a foothold in the discrete automotive manufacturing (which it has recently started with BRAIN) and solid SCE product
modules that it might embed into its own SCM suite and p (...)
Excerpt related to
company message examples:
The most recent merger looks initially like a positive move for both companies and their customers, since Agilisys further
enlarges a foothold in ...
Published:
2003-07-17
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Abstract:
Understanding the difference between branding and positioning is especially important if you're involved in marketing B2B
software. That difference can seriously impact the cost of marketing your software. (...)
Excerpt related to
company message examples:
Understanding the difference between branding and positioning is especially important if you're involved in marketing
B2B software. That differenc...
Published:
2004-11-26
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Excerpt related to
company message examples:
... but will also help your employees get the message out to ... then one
can bot regain and your company is downgraded ... to see a follow-up article with examples
of how ...
Published:
2012-01-19
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Abstract:
While the ongoing consolidation frenzy is by no means the end of smaller vendors, the number of survivors will certainly
be only a few dozen. Amid these ongoing seismic consolidation tremors, smaller application vendors are left with few choices:
going private under a wealthy financial backer’s wing th (...)
Excerpt related to
company message examples:
While the ongoing consolidation frenzy is by no means the end of smaller vendors, the number of survivors will certainly be
only a few dozen. Amid...
Published:
2003-07-16
-
Abstract:
The most recent merger looks initially like a positive move for both companies and their customers, since Agilisys further
enlarges a foothold in the discrete automotive manufacturing (which it has recently started with BRAIN) and solid SCE product
modules that it might embed into its own SCM suite and p (...)
Excerpt related to
company message examples:
The most recent merger looks initially like a positive move for both companies and their customers, since Agilisys further
enlarges a foothold in ...
Published:
2003-07-17
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Excerpt related to
company message examples:
... be constantly checking his inbox for any message on a ... say that
the best hedge any company can have ... refreshing “open door approach” vendor examples,
see my ...
Published:
2007-11-07
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Abstract:
Compliance. Protection. Recovery. a Layered Approach to Laptop Security. Find Free Device and Other Solutions to Define Your
Implementation In Relation To Laptop Security The portable nature of laptops makes them particularly susceptible to all kinds
of security and tracking problems. This paper discusses (...)
Excerpt related to
company message examples:
Compliance. Protection. Recovery. a Layered Approach to Laptop Security. Find Free Device and Other Solutions to Define Your
Implementation In Rela...
Published:
2010-03-11
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Abstract:
As the number of dot-com’s dwindles, we see some examples of highly focused exchanges and hosted applications with growth
and a path towards profitability. Logistics.com is an example of one such company. (...)
Excerpt related to
company message examples:
As the number of dot-com’s dwindles, we see some examples of highly focused exchanges and hosted applications with growth
and a path towards profi...
Published:
2001-10-25
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Excerpt related to
company message examples:
... has helped salesforce.com craft a much clearer message. ... moving
to the cloud, with the examples of Twitter ... com is the first solely cloud-based company
to exceed ...
Published:
2010-06-17
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Abstract:
Only effective e-mail management, together with records management and policies for employees on how to manage their e-mails,
will help organizations deal with compliance regulations and potential litigation. (...)
Excerpt related to
company message examples:
Only effective e-mail management, together with records management and policies for employees on how to manage their e-mails,
will help organizati...
Published:
2009-03-27
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Abstract:
PeopleSoft again exceeded Wall Street estimates in another stellar quarterly performance, with more than 100 new customers
and with more than half the deals for multiple suites or products. Will the company bear well the brunt of becoming the new
market darling, which inevitably brings increased scrutiny (...)
Excerpt related to
company message examples:
PeopleSoft again exceeded Wall Street estimates in another stellar quarterly performance, with more than 100 new customers
and with more than half...
Published:
2001-11-15
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Abstract:
If there's a disconnect between your channel and your marketing team, neither will reach their full potential. In this column,
you’ll see how involving your channel in the positioning process is a key ingredient in successful marketing and sales. (...)
Excerpt related to
company message examples:
... Here are some examples: ... but my client is proof that when a company
takes positioning ... process why a target audience either accepts or rejects your message.
...
Published:
2005-03-07
-
Abstract:
If there's a disconnect between your channel and your marketing team, neither will reach their full potential. In this column,
you’ll see how involving your channel in the positioning process is a key ingredient in successful marketing and sales. (...)
Excerpt related to
company message examples:
... Here are some examples: ... but my client is proof that when a company
takes positioning ... process why a target audience either accepts or rejects your message.
...
Published:
2005-03-07
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Abstract:
The product lifecycle management (PLM) market is expected to experience double digit growth through 2008, driven by market
dynamics like outsourcing and global product development. However, not all PLM software vendors are riding this wave of PLM
market growth and profitability. (...)
Excerpt related to
company message examples:
The product lifecycle management (PLM) market is expected to experience double digit growth through 2008, driven by market
dynamics like outsourci...
Published:
2006-03-09
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Abstract:
Increased competitive pressure on many fronts, and lingering mixed perceptions about the 11i Applications suite, leaves
Oracle at a crossroads for sustaining the momentum it had the last year. (...)
Excerpt related to
company message examples:
Increased competitive pressure on many fronts, and lingering mixed perceptions about the 11i Applications suite, leaves Oracle
at a crossroads fo...
Published:
2001-07-12