By any measure, retailers are overwhelming small businesses. More than 95 percent of all retailers have only one store. Almost 90 percent have sales less than $2.5 million (USD), and more than 98 percent have fewer than 100 employees. To compete, small businesses need to be innovative, and understand both personalization and value, and how to execute best practices to build success.
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whole series of price comparison shopping and attendant problems. We literally would have clients who would register their daughters with us and then tell us what they expected to pay for a certain item. We would have a lot of call-in business, requiring me to take a clerk off the floor to take calls, orders, and shipping, etc. It became a real negative cash flow situation considering that in less time, the same salesperson could be selling a $4,000 bracelet. We were trying to be everything to everybody