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Documents related to » Comprehensive Marketing


Realizing ROI from a Comprehensive Monitoring Solution
A single view into the health of the IT infrastructure is essential to efficiency. However, comprehensive monitoring is inaccessible to many IT organizations, thanks to limited resources: not only must they deliver performance and availability at service-level agreements, but they must find efficient ways to do it, to address other priorities such as innovation, training, development speed, and revenue support.

COMPREHENSIVE MARKETING: Realizing ROI from a Comprehensive Monitoring Solution Realizing ROI from a Comprehensive Monitoring Solution Source: FireScope Document Type: White Paper Description: A single view into the health of the IT infrastructure is essential to efficiency. However, comprehensive monitoring is inaccessible to many IT organizations, thanks to limited resources: not only must they deliver performance and availability at service-level agreements, but they must find efficient ways to do it, to address other
12/28/2006 2:48:00 PM

A Marketing Survival Guide
Find out in the white paper data quality: a marketing survival guide.

COMPREHENSIVE MARKETING: A Marketing Survival Guide A Marketing Survival Guide Duplicate customer and prospect records. Incomplete data. Incorrect data. Fraudulent data. Do these problems sound familiar? These problems can frustrate your marketing efforts by undermining your business potential—and they cost you money. But how can you prevent these problems from occurring? And how do you deal with them if they ve already taken root? Find out in the white paper Data Quality: A Marketing Survival Guide . You ll learn the different
7/1/2009

Comprehensive Operation Support Systems and Customer Care Solution
Persistent delivered web-based sales support and customer service solutions to a broadband data and VOIP provider. We helped our client rapidly build and deploy web front end systems for order entry, self-care, and customer care and also integrated these systems with their fulfillment, inventory, and billing systems using service oriented architecture (SOA). This resulted in improved end customer acquisition and satisfaction and improved time to market and significantly reduced total development costs.

COMPREHENSIVE MARKETING: Comprehensive Operation Support Systems and Customer Care Solution Comprehensive Operation Support Systems and Customer Care Solution Source: Persistent Systems Pvt Ltd Document Type: Case Study Description: Persistent delivered web-based sales support and customer service solutions to a broadband data and VOIP provider. We helped our client rapidly build and deploy web front end systems for order entry, self-care, and customer care and also integrated these systems with their fulfillment, inventory, and
1/10/2006 12:30:00 PM

Amdocs Overhauls Its Marketing
Amdocs believes its ICM strategy resonates with its customers, who, facing increased competition and price commoditization, realize that they need to differentiate customers' experiences from the competition, to enhance customer loyalty and increases profitability.

COMPREHENSIVE MARKETING: owns possibly the most comprehensive portfolio currently available to telecommunications companies. With increased investment in research and development (R&D) to $126.4 million (USD) in 2004 versus $119.3 million (USD) spent in 2003, 2004 product launches included new versions of Amdocs ClarifyCRM, which offers improved performance, scalability and availability, as demonstrated through recent benchmark tests using the HP-UNIX and BEA WebLogic platforms. Amdocs PRM , which enables CSPs to (relatively) cos
8/3/2005

4 Ways Sales and Marketing Should Use Training to Drive Revenue
This executive report presents findings from SumTotal’s Training and Information Sharing survey of sales and marketing professionals.

COMPREHENSIVE MARKETING: 4 Ways Sales and Marketing Should Use Training to Drive Revenue 4 Ways Sales and Marketing Should Use Training to Drive Revenue Source: SumTotal Systems Document Type: White Paper Description: This executive report presents findings from SumTotal’s Training and Information Sharing survey of sales and marketing professionals. 4 Ways Sales and Marketing Should Use Training to Drive Revenue style= border-width:0px; />   comments powered by Disqus Related Topics:   Human Capital Management (HCM),  
7/6/2011 7:23:00 PM

Influence the Buying Process with Automated Marketing: 10 Tactics for Improving Revenue and ROI Now
In today’s fast-paced marketplace, communications must support the buying process to improve top- and bottom-line performance. Sales and marketing should work together. But to make your marketing streamlined, automated campaigns need to be deployed. Discover 10 hands-on tactics you can start using today to begin improving your revenue and return on investment (ROI)—so you don’t have to struggle to achieve sales goals.

COMPREHENSIVE MARKETING: Influence the Buying Process with Automated Marketing: 10 Tactics for Improving Revenue and ROI Now Influence the Buying Process with Automated Marketing: 10 Tactics for Improving Revenue and ROI Now Source: Engagement Systems Document Type: White Paper Description: In today’s fast-paced marketplace, communications must support the buying process to improve top- and bottom-line performance. Sales and marketing should work together. But to make your marketing streamlined, automated campaigns need to be
12/7/2009 10:19:00 AM

Benefits and Pitfalls of Gamification for Consumer Marketing
Companies are always looking for ways to attract new customers and retain existing ones. One way to spur interest in their offerings is to apply the principles of games to their sales and marketing strategies. But this is can be tricky. In his article, TEC CRM analyst Gabriel Gheorghiu walks you through the benefits and pitfalls of “gamification,” and offers up some guidelines for ensuring that it brings you the desired results.

COMPREHENSIVE MARKETING: Benefits and Pitfalls of Gamification for Consumer Marketing Benefits and Pitfalls of Gamification for Consumer Marketing Gabriel Gheorghiu - June 14, 2012 Read Comments What Is Gamification? In a nutshell, gamification applies concepts used in the design of computer and video games to business, in order to attract and retain people. These techniques can be applied both inside the company (e.g., to facilitate employee collaboration or to encourage them to use software solutions in their daily tasks) or
6/14/2012 10:34:00 AM

PROS Inc.’s New Mission—“Big Data” Sales & Marketing Apps
PROS has traditionally been a leader of prescriptive pricing and revenue management software, allowing companies to improve financial performance and improve their entire business agility. The vendor is now shifting its strategy and diving into the big data apps business. See how PROS is leveraging its pricing expertise to help companies find new ways to turn big data into actionable insights and improved sales effectiveness.

COMPREHENSIVE MARKETING: PROS Inc.’s New Mission—“Big Data” Sales & Marketing Apps PROS Inc.’s New Mission—“Big Data” Sales & Marketing Apps Source: Technology Evaluation Centers Document Type: TEC Report Description: PROS has traditionally been a leader of prescriptive pricing and revenue management software, allowing companies to improve financial performance and improve their entire business agility. The vendor is now shifting its strategy and diving into the big data apps business. See how PROS is leveraging
6/3/2013 2:08:00 PM

Six Success Factors for Building a Best-run Marketing Organization
Six Success Factors for Building a Best-run Marketing Organization. Reports and Other Software Package to Use In Your System or Building a Best-run Marketing Organization. To address evolving market demands, companies must take new approaches to marketing activities and integrate all company functions. Customer relationship management (CRM) can empower your marketing organization to support growth and demonstrate value to customers. Find out six factors that can allow your company’s marketing team to make intelligent decisions and drive effective end-to-end marketing processes.

COMPREHENSIVE MARKETING: Six Success Factors for Building a Best-run Marketing Organization Six Success Factors for Building a Best-run Marketing Organization Source: SAP Document Type: White Paper Description: To address evolving market demands, companies must take new approaches to marketing activities and integrate all company functions. Customer relationship management (CRM) can empower your marketing organization to support growth and demonstrate value to customers. Find out six factors that can allow your company’s
12/20/2007 2:13:00 PM

How Best-in-Class Marketing Organizations Drive Higher Profits
Find out in the Aberdeen report, Best-in-class Marketers Drive Enhanced Customer Loyalty.

COMPREHENSIVE MARKETING: How Best-in-Class Marketing Organizations Drive Higher Profits How Best-in-Class Marketing Organizations Drive Higher Profits With slow economic growth and sluggish markets, smart companies are turning to their existing customer base to grow revenues. But what techniques, tools, and approaches work best for increasing sales to your existing customers? Find out in the Aberdeen report, Best-in-class Marketers Drive Enhanced Customer Loyalty . You ll learn from best-in-class marketing companies how to
10/14/2010 2:00:00 PM


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