For years, small to medium businesses have envied the powerful marketing campaigns of their larger counterparts. But today, bigger budgets and marketing departments are no longer the only keys to marketing success. Rules-based marketing is an automated strategy involving if–then rules, resulting in communications that are more timely, relevant, and consistent across multiple communication channels, for even the smallest organization.
mediums and enables a comprehensive, rules-based marketing strategy. Brian Gramer CEO and founder of Vtrenz, has an in-depth understanding of marketing professionals’ needs and technology trends. Prior to founding Vtrenz in 1999, Mr. Gramer honed his sales and marketing skills with Michelin Tire Corp., McLeod USA and founded AnyCollege.Net. Behavior-Based Segmentation Improves Marketing Results As every good marketer knows, having the right information is critical to conducting successful, profitable