Concept Of CRM

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CRM: Creating a Credible Business Case and Positioning It with the ...

by Glen Petersen ... The End Game. There is a strong intuitive appeal to the concept of CRM. It is hard to deny that organizations need to better understand ... http:/.../Research/ResearchHighlights/Crm/2004/11/research_notes/MI_CR_XGP_11_09_04_1.asp - 23k - 2004-11-09 Summary: An effective business case must link CRM with achieving organizational objectives; but this step is just the beginning. Credibility implies that the document clearly delineates assumptions regarding cause and effect plus the mechanism that will be used to assess results and declare success.

Saba University: What a Concept! » The TEC Blog

Discussing Enterprise Software and Selection. blog.technologyevaluation.com/blog/2008/08/08/saba-university-what-a-concept/ - 41k - 2008-08-08

Difficult Conversations: Discussing CRM with Your CEO Part Two ...

by Glen S. Petersen ... The Dilemma. From an organizational perspective, CRM is a disruptive concept, and it is expensive to deploy and support. Senior management ... http:/.../Research/ResearchHighlights/CRM/2006/11/research_notes/MI_CR_XGP_11_24_06_1.asp - 23k - 2006-11-24 Summary: A customer relationship management (CRM) system's potential can be lost if the chief executive officer (CEO) doesn't play a continuous role in its implementation—especially when it comes to pain management, the operational relevance of CRM, and potential impediments.

Generating Revenue from Service

by Steve Downton ... can't sell. By applying the true concept of a CRM solution, such rigid demarcations do not need to apply. This is shown schematically ... http:/.../Research/ResearchHighlights/Crm/2003/07/research_notes/MI_CR_XSD_07_10_03_1.asp - 15k - 2003-07-10 Summary: A CRM solution, to be successful, has to support cross-business processes and a number of operations within the business, from Marketing to Service, including Sales. This integration of what, historically, has been treated as very separate parts of the organization, provides the opportunity to rethink e

CRM: What Is It and Why Do It? Part One: Historical Background

by Glen Petersen ... Customer relationship management (CRM), a concept that has been around since the mid 90s, has its roots in the technology of sales automation and call center ... http:/.../Research/ResearchHighlights/Crm/2004/11/research_notes/MI_CR_XGP_11_08_04_1.asp - 18k - 2004-11-08 Summary: Many consultants, vendors, and analysts today define CRM in terms of being a customer-centric business strategy that is enabled by a set of applications that support customer-facing functions and management decision making. That may capture the essence of what CRM is, but it does not begin to capture why

Should Your Software Selection Process Have a Proof of Concept? ...

by Robert Rudd ... There are a number of advantages to the proof of concept (POC) for ... as sales force automation (SFA) within a customer relationship management (CRM) suite tend ... http:/.../ResearchHighlights/TechnologySelections/2004/07/research_notes/TU_TS_XRR_07_13_04_1.asp - 10k - 2004-07-13 Summary: A proof of concept (POC) should be completed as part of the selection process when the risk of project failure is comparatively high. Risk can be measured by two key variables. These variables are complexity of requirements and level of expertise of the selection/implementation team. The more complex the

PowerCerv Finally Overpowered By The '02 Hurricane Season Part 2 ...

by P.J. Jakovljevic ... knowledge data repository that supports PowerCerv Integrated Enterprise Response concept by providing visualization of workflow processes between CRM, ERP, APS ... http:/.../Research/ResearchHighlights/Erp/2002/10/news_analysis/NA_ER_PJ_10_29_02_1.asp - 16k - 2002-10-29 Summary: Although ASA seems to have obtained an intriguing complementary product offering and a modest client base for almost next-to-nothing cost, it has to quickly articulate a clear and assuring message to the market that it can and will execute a strategy for enhancing PowerCerv product lines for a foreseeabl

The Lexicon of CRM - Part 2: From J to Q

by Randy Garland ... See the article CRM and Technological Solutions: Be the Customer for more in ... and storage performance and capacity bottlenecks, are turning to this concept of QoS ... http:/.../Research/ResearchHighlights/Crm/2001/10/research_notes/TU_CR_RGG_10_19_01_1.asp - 21k - 2001-10-19 Summary: C.R.M. itself is an acronym, standing for Customer Relationship Management. This is part two of a three-part article to provide explanation and meaning for most of the common CRM phraseology. Here, in alphabetical order, we continue the Lexicon of CRM.

Cincom Asserts Expertise In CRM For Complex Manufacturers

by P.J. Jakovljevic ... customers with exactly what they want is not exactly a new concept, but the ... a detailed discussion on the importance of product configurators in CRM for complex ... http:/.../Research/ResearchHighlights/Crm/2002/11/news_analysis/NA_CR_PJ_11_26_02_1.asp - 28k - 2002-11-26 Summary: Cincom’s latest CRM product release offers a compelling value proposition for many ‘to order’ manufacturing enterprises. While it is a product that may raise the bar in its target markets, the competitive offering is not exactly a pushover.

Microsoft Throws .NET At SMEs, With CRM As Bait

by P.J. Jakovljevic, Louie Talarico ... It gives legitimacy to the platform and to the concept of Web services, which ... product will not appeal to companies that need more complex CRM capabilities or ... http:/.../Research/ResearchHighlights/Crm/2002/03/news_analysis/NA_CR_PJ_03_08_02_1.asp - 13k - 2002-03-08 Summary: While Microsoft might be honest today with its claims of staying away from the true enterprise-level CRM applications space, no one can be sure that its appetite will remain in check for very long.