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Abstract: Search
engine marketing (SEM)? We’re talking about tactics for Web site promotion—increasing both a site’s visibility to Google (and other search engines) and the site’s prominence in search
engine results. We’re talking about pulling visitors through search
engine optimization (SEO) and improved organic listing and using paid placement to push visitors to a site. Learn more about how to develop an effective SEM process.
PubDate: 8/10/2009 2:31:00 AM
Abstract: Today, more than 100 million web sites vie for the attention of consumers worldwide. Many of them will use a search engine to find the goods, services, and information they want. When they do, you want to make it clear that you have what they’re looking for—you want their search to start and end with you. Learn more about how to use a content management system to create web content for search engine optimization (SEO).
Abstract: A good search engine ensures that users find what they re looking for, the first time, regardless of the format or location of the information. This makes a wide variety of information available to your employees, without the need for complex navigation systems or filing conventions. Read this white paper to find out how to select an intranet search engine that addresses your needs—and use our 12-step checklist to do it.
Abstract: Two-thirds of the 400 survey participants in a 2007 Aberdeen report about inventory management place a high priority on working capital optimization. Many companies are reconsidering their business strategies, including implementing appropriate technology platforms that help automate supply chain processes. Learn about cost-effective and practical ways to reduce inventory so that working capital can be released.
Abstract: In times of economic uncertainty, you need to actively seek out best practices in how to adopt practical working capital optimization to improve financial performance while maintaining customer satisfaction. Learn about the three key performance criteria that define best-in-class organizations, and how they’re making their focus within the supply chain on working capital—primarily by optimizing inventory management.
Abstract: Parametric Technology Corporation purchased Enterprise Application Integration vendor Auxilium within the last year, and has now announced the release of Auxilium’s Info*Engine EAI product, release 4.0. The product is said to provide a platform for “collaborative product commerce”.
Abstract: Business Engine provides best-of-breed PPM functionality for internal IT departments, focusing on financial governance. For organizations seeking flexible workflow and IT governance capabilities, BEN delivers functionality in the financial services, health care, government, manufacturing, telecommunications, pharmaceuticals and retail vertical markets.
Abstract: There is no single antivirus engine on the market today that is the fastest and most effective at identifying viruses, spam, or other threats. According to a recent survey, 97 percent of organizations have antivirus software installed, yet 65 percent have been infected at one time or another since. One way to reduce the chance of virus infection is to install multiple antivirus scanners at the mail server level.
Abstract: This Business Engine white paper provides a technical account on the process behind scoring, selecting, and scheduling the technology portfolio. The document offers additional insight into weighting criteria that should be considered as part of the portfolio management and optimization process. The document further provides insight into considerations for alignment, and how to know if the portfolio is in fact properly aligned with business objectives.
Abstract: Exact has established a global infrastructure and a network of offices offering direct support, sales, and services with the aim of providing customers a consistent level of service. It is also working toward the emergence of a new category of software that tackles enterprise relationship management, groupware and workplace collaboration management, and so on. Some leading analysts have named this nascent category smart enterprise suite (SES).
Abstract: Untamed costs can deplete the precious working capital that’s critical to your ongoing operations. But, you can get a handle on costs by taking steps to improve operational efficiency. By instituting efficient automated processes, you can reduce waste, unnecessary overtime, and many other cost factors. Find out how an integrated business system can help you improve gross margins while offering more competitive prices.
Abstract: Since there are multiple vendors offering hosted customer relationship management (CRM) applications, the buyer’s toughest decision is finding a vendor that offers the many benefits that come from a workflow engine similar to those used in multimillion-dollar CRM deployments. Truth be told, CRM alone is not enough, as not all providers have a workflow engine which enables full process automation.
Abstract: Digital marketing involves using your Web site and associated marketing tools to promote your business online. You can learn some basic skills in both search engine optimization (SEO) and search engine marketing. But for optimal results, you’re advised to consult a professional, who can provide you with insight into what SEO services should entail, allowing you to make an informed decision when selecting a supplier.
Abstract: Creating a great Website depends on strategy, and the investment of time and energy in continuous improvement. Learn how techniques like search engine marketing and search engine optimization (SEM and SEO), maximizing lead generation, increasing conversions, improving customer service, and engaging target audiences can take your Website from good to great—and help you maximize return on investment (ROI).
Abstract: Cash Converters was utilizing an earlier version of Maximizer to track contact details, basic phone notes and other communications. With its small team of sales, marketing, accounting and operations managers that managed the day-to-day operations of the business and its franchisees, the team began working out of the office more and more often. To assist them with this, they needed a solution that worked seamlessly with their business structure and processes, allowing them to work with updated information whether they were working at the office, at home or on the road.
Abstract: Nowadays, it’s easy to spend nearly as much time trying to make the pieces of your supply chain work together as you actually spend working. Managing disparate systems and solving communication issues create challenges that keep your business-to-business (B2B) solutions from working in sync. Find out how integrating the technology, business processes, and communication of your entire business community can help.
Abstract: Compaq Computer Corporation, the #1 volume manufacturer of PC Servers, both US and worldwide, is fighting a strong challenge by Dell Computer. This note assess the strengths and weaknesses of its four-CPU rackmount servers.
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Abstract: USinternetworking and AT&T begin rollout of alliance in Washington, D.C., Maryland, and Northern Virginia.