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Marketing Automation: Coming of Age Slowly
Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT that can cut time, costs, and improve

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Customer Relationship Management (CRM)
Customer relationship management (CRM) focuses on the retention of customers by collecting all data from every interaction, every customer makes with a company from all access points whether they a...
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Documents related to » consultation rfp process marketing


EZ-Process BPM/BI Suite
EZ-Process is a certified business solution catering to extended business process management (BPM), workflow automation, and compliancy management (with

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Business Process Simulation Technology from Lanner
Today, TEC Research Analyst Gabriel Gheorghiu focuses on business process simulation software provider Lanner Group. Gabriel looks at Lanner's history, products

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Business Process Management Notations within Business Process Management
Business process management notation (BPMN) is an initiative to increase standardization within process modeling. What are the principles of BPMN, and what is

consultation rfp process marketing  BPM,business process management,BPMN,business process management notation,BPMI,Business Process Management Initiative,business process diagram,BPD,flow objects,connecting objects,swimlanes,artifacts Read More...
Six Success Factors for Building a Best-run Marketing Organization
To address evolving market demands, companies must take new approaches to marketing activities and integrate all company functions. Customer relationship

consultation rfp process marketing  best-run marketing,integrated marketing,leading integrated marketing,support marketing,best-run marketing organization,best-run sales,factors of a best-run marketing,sales & marketing trade Read More...
Smart Card Process Agility Benefits Patients
The customer’s challenge was to design a new automated smart card registration process to improve the way new staff receives electronic access to records and to

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New Product Delivers Spark to Online Marketing
Responsys has announced public beta availability of a web-based application designed to let small and mid-sized firms conduct online permission marketing

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Goal-oriented Business Process Management
The trend toward more flexible ways of working, shorter organizational reaction times, and the ability to fully embrace market unpredictability, is a powerful force that, while positioning business process management (BPM) at center stage, also strains conventional approaches and tools beyond their limits. Discover how goal-oriented BPM goes beyond current BPM practices to better address current business challenges.

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Marketing without Analytics: Is It Really Analytics?
You can have the best sales pitch in the world, but if you don’t know who your audience is, or what they’re looking for, your strategy is based on chance. Marketing—smart, cost-effective marketing—is about listening to what a specific person or group of people are looking for and responding to their needs or desires. Learn how to use analytics to focus your marketing efforts, for more effective and efficient results.

consultation rfp process marketing   Read More...
Should Uniqueness Vouch For Marketing Automation Niche Players?
Unica's possibly unique set of broad and astute functional footprint and geographic coverage, easily-deployable product with proven quick payback may prove the fact that the marketing automation point providers with a differentiating value proposition and with immaculate execution may prevail the onslaught of larger packaged suite providers.

consultation rfp process marketing   Read More...
The Seven Deadly Sins of Software Marketing
Huge amounts of money are spent on marketing collateral—you need to ensure that you get your money's worth. This article discusses seven common mistakes made when developing software marketing collateral. Read on to see if you need to repent.

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