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Benefits and Pitfalls of Gamification for Consumer Marketing
Companies are always looking for ways to attract new customers and retain existing ones. One way to spur interest in their offerings is to apply the principles

consumer and marketing research  Pitfalls of Gamification for Consumer Marketing What Is Gamification? In a nutshell, gamification applies concepts used in the design of computer and video games to business, in order to attract and retain people. These techniques can be applied both inside the company (e.g., to facilitate employee collaboration or to encourage them to use software solutions in their daily tasks) or outside (e.g., for customer-facing activities such as sales, marketing, and customer service). In this article, I describe Read More...
Enterprise Marketing Management (EMM)
The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively an...
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Documents related to » consumer and marketing research


Sales Is from Mars, Marketing Is from Venus
There is a disconnect between marketing and sales. Marketing is focused on the consumer experience while sales is all about the merchandise. Technologies, such

consumer and marketing research  target demographic—versus the conceptual consumer that most programs are geared towards. And more importantly, they would include sales as part of the total customer experience. And as they say in the commercials—there is more! Technology is available today to share the marketing promise with the extended community of the supply chain. Imagine the growers of the cotton, the sewers of the cloth—all sharing in an understanding of the consumer that will sport the fruit of their labors, and what is Read More...
Six Success Factors for Building a Best-run Marketing Organization
To address evolving market demands, companies must take new approaches to marketing activities and integrate all company functions. Customer relationship

consumer and marketing research  other?), as well as consumer and competitive responses to portfolio restructuring. Develop integrated campaigns Marketing campaigns are no longer limited to outbound direct marketing, distribution of discount coupons, or a costly Super Bowl TV ad. State-of-the-art campaign management communicates consistently across many channels and integrates direct and indirect marketing tactics. It embraces interactive inbound channels such as Web self-services channels and other newmedia channels to facilitate Read More...
The Seven Deadly Sins of Software Marketing
Huge amounts of money are spent on marketing collateral—you need to ensure that you get your money's worth. This article discusses seven common mistakes made

consumer and marketing research  beverage, chemical, pharmaceutical, and consumer products goods is a comprehensive, affordable, and full-featured ERP solution. You have given the reader the basic information that you have targeted their industry and that your product should satisfy all the needs of process manufacturing. They can call and ask, Can the software do this? or What about this scenario? In either case, you should be able to do a much better job responding to a prospect's interest than any marketing brochure could. Right? Read More...
Is the Ongoing Marketing Software Arms Race Justified?
Given the slew of marketing software acquisitions by a number of big players, TEC's principal analyst P.J. Jakovljevic rightfully asks whether the vendors

consumer and marketing research  a relationship with the consumer that has depth and relevancy. Digital marketing takes the marketing experience one step further, as it enables marketers to instantly customize the one-on-one experience and communication in real time. Personalized messages on social channels like Facebook give marketers the ability to target consumers based on the information they share through direct marketing.   Marketing automation software has the promise of delivering more qualified leads and driving growth. As Read More...
A Marketing Survival Guide
Find out in the white paper data quality: a marketing survival guide.

consumer and marketing research  Marketing Survival Guide Duplicate customer and prospect records. Incomplete data. Incorrect data. Fraudulent data. Do these problems sound familiar? These problems can frustrate your marketing efforts by undermining your business potential—and they cost you money. But how can you prevent these problems from occurring? And how do you deal with them if they've already taken root? Find out in the white paper Data Quality: A Marketing Survival Guide . You'll learn the different types of data problems, why Read More...
Case Study: Archipelago Marine Research


consumer and marketing research   Read More...
Upside Research, Inc.
Upside Research is a consulting and research firm focusing on elements like Web services, business process management, integration, and application development.

consumer and marketing research  Research, Inc. Upside Research is a consulting and research firm focusing on elements like Web services, business process management, integration, and application development. Read More...
6 Success Factors for a Best-Run Marketing Organization
In the white paper six success factors for a best-run marketing organization, you'll learn that in order to build a successful marketing operation ...

consumer and marketing research  provide tailored information for consumers. These six marketing success factors will help you achieve a stronger product differentiation an enhanced target audience segmentation better-managed brand portfolios enabled organic growth Six Success Factors for a Best-run Marketing Organization can propel your company in the right direction for marketing success. Download your copy today.   For assistance, please contact customer service. Hours: 8:00 AM to 5:30 PM EST. Phone: 514-954-3665, ext. 367. Special Read More...
Meeting Request Regarding PLM Research/PLM Buyer Behaviour Report
The PLM user landscape is changing

consumer and marketing research  Request Regarding PLM Research/PLM Buyer Behaviour Report The PLM user landscape is changing : TEC has tracked the selection criteria of over 400 PLM initiatives over a two-year period, and observed significant changes in the expectations and objectives of PLM solution buyers. Backed by benchmarking data derived from thousands of enterprise selection projects conducted by TEC's user community, we are currently creating a report entitled The TEC PLM Software Buyer Behavior Report . Invitation : We Read More...
Dassault’s Consumer Experience Management, Virtually Yours
Product lifecycle management (PLM) for retail and consumer packaged goods (CPG) is usually seen as a lighter version of more complex systems used by

consumer and marketing research  showroom configuration, and virtual consumer shopping experience. When and how should retailers use the Dassault Systèmes solution for customer experience? Users of the customer experience offering will typically start with a 3D representation of the product, whose attributes can be changed on the fly to simulate different ways of presenting it to the customer. The very same product, presented in a different light or color, will have a different impact on the consumer. Part of that is already decided Read More...
ChainLink Research Releases New Demand Management Report
Have you thought about the fact that the math you are using for your forecasting process was developed in the 19th century? ChainLink did.

consumer and marketing research  Research Releases New Demand Management Report ChainLink Research Releases New Demand Management Report ChainLink Research reports on key changes in demand management, and works with TEC to expand Demand Management Evaluation Center Montreal, QC July 17, 2006 -- Have you thought about the fact that the math you are using for your forecasting process was developed in the 19th century? ChainLink did. Lots of data showing the reduction in forecast accuracy in certain industries, as well as the Read More...
Technology Evaluation Centers (TEC) Research Shows Efficient Field Service Management (FSM) Pivotal in the Age of the Customer
In today’s market, everything starts and ends with the customer. From this perspective, the service sector must ensure fluidity in its operations to guarantee

consumer and marketing research  Evaluation Centers (TEC) Research Shows Efficient Field Service Management (FSM) Pivotal in the Age of the Customer TEC’s online FSM software evaluation tool matches key requirements with industry-leading solutions, to help organizations choose the best-fit solution for their needs. Montreal, Canada (April 28, 2014) — In today’s market, everything starts and ends with the customer. Customer experience spans the lifecycle of a product, from concept and design to sales and service. From this Read More...

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