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Abstract:
There is a disconnect between marketing and sales. Marketing is focused on the consumer experience while sales is all about
the merchandise. Technologies, such as auto identification technologies, radio frequency identification, sensors, and voice
activated technologies, may be able to narrow this gap. (...)
Excerpt related to
consumer and marketing research:
... what I think of as retail research month ... data would enable the
magicians of marketing to approach ... target demographic—versus the conceptual consumer
that most ...
Published:
2006-02-23
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Abstract:
Teen purchasing power is enormous, but teens are a fickle demographic. As online marketing strategies shift from customer
acquisition to customer retention, understanding teen purchasing behavior is vital for companies wanting to establish long-term
relationships with teens. Discover how online retailers (...)
Excerpt related to
consumer and marketing research:
... As online marketing strategies shift from customer acquisition to customer retention,
understanding teen purchasing behavior is vital for companies wanting to ...
Published:
2010-03-11
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Abstract:
Precision Marketing: Strengthening the Value of CRM. Search for Articles and Other Solutions to Delineate Your Analysis and
for Strengthening the Value of CRM. All organizations, across all industries, have one thing in common—a deluge of customer
data idling somewhere waiting to be monetized. Most like (...)
Excerpt related to
consumer and marketing research:
Precision Marketing: Strengthening the Value of CRM. Search for Articles and Other Solutions to Delineate Your Analysis and
for Strengthening the V...
Published:
2010-03-11
-
Abstract:
Huge amounts of money are spent on marketing collateral—you need to ensure that you get your money's worth. This article
discusses seven common mistakes made when developing software marketing collateral. Read on to see if you need to repent. (...)
Excerpt related to
consumer and marketing research:
Huge amounts of money are spent on marketing collateral—you need to ensure that you get your money's worth. This article
discusses seven common mi...
Published:
2011-03-17
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Abstract:
Net Perceptions ties its own business intelligence package along with Angara’s technology for improving conversion rates
into a tidy ASP package. (...)
Excerpt related to
consumer and marketing research:
Net Perceptions ties its own business intelligence package along with Angara’s technology for improving conversion rates into
a tidy ASP package.
Published:
2000-08-01
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Abstract:
The strength of a company can be traced to the value of its brands. Brand marketing managers seek to create and develop brand
value by converting consumer insights into consumer loyalty. How can you overcome the challenge of developing effective marketing
campaigns that convert consumer information into (...)
Excerpt related to
consumer and marketing research:
... How can you overcome the challenge of developing effective marketing campaigns that
convert consumer information into revenue and profit? ...
Published:
2010-03-11
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Abstract:
Microsoft aims to assist users understand privacy issues by embedding privacy agents into its web browser (...)
Excerpt related to
consumer and marketing research:
Microsoft aims to assist users understand privacy issues by embedding privacy agents into its web browser.
Published:
2000-08-09
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Abstract:
Combining deep analytics with BI solution functionality, expanding in certain verticals, and by acquiring several well thought
out companies, have been key for SAS to further entrench itself in the market. (...)
Excerpt related to
consumer and marketing research:
Combining deep analytics with BI solution functionality, expanding in certain verticals, and by acquiring several well thought
out companies, have...
Published:
2005-08-11
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Abstract:
Demand-driven supply chains focus on pulling demand and maximizing effectiveness and profitability while traditional supply
chains push products and create efficiencies. This difference is the key to improving all supply chain processes and generating
significant cost savings and growth. (...)
Excerpt related to
consumer and marketing research:
Demand-driven supply chains focus on pulling demand and maximizing effectiveness and profitability while traditional supply
chains push products a...
Published:
2003-04-27
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Abstract:
In the U.S. desktop PC market, Hewlett Packard and Gateway have been closely embroiled for the #3 position in the market.
This trend will not continue. TEC forecasts a widening lead for HP throughout 2000. (...)
Excerpt related to
consumer and marketing research:
... HP should leverage its consumer success and brand awareness to more aggressive marketing
and development for its business systems. ...
Published:
2000-05-26
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Abstract:
Have you ever lost deals where you knew you had the better product? Have you ever lost deals where the prospect agreed you
had a better product? The two most frequent reasons for losing deals are poor salesmanship and poor marketing. (...)
Excerpt related to
consumer and marketing research:
... But now, Beta is almost non-existent in the consumer market, VHS won the battle for
market ... But good VHS marketing beat great Beta product so now you have a VHS ...
Published:
2003-01-31
-
Abstract:
Have you ever lost deals where you knew you had the better product? Have you ever lost deals where the prospect agreed you
had a better product? The two most frequent reasons for losing deals are poor salesmanship and poor marketing. (...)
Excerpt related to
consumer and marketing research:
... But now, Beta is almost non-existent in the consumer market, VHS won the battle for
market ... But good VHS marketing beat great Beta product so now you have a VHS ...
Published:
2003-01-31
-
Abstract:
In the U.S. desktop PC market, Hewlett Packard and Gateway have been closely embroiled for the #3 position in the market.
This trend will not continue. TEC forecasts a widening lead for HP throughout 2000. (...)
Excerpt related to
consumer and marketing research:
... HP should leverage its consumer success and brand awareness to more aggressive marketing
and development for its business systems. ...
Published:
2000-05-26
-
Abstract:
Business Intelligence for Consumer Packaged Goods: Actionable Insights for Business Decision. Download Free IT Research Reports
Linked To Business Intelligence for Consumer Packaged Goods. Consumer packaged goods (CPG) companies have made big investments
in data collection and integration. But, much of th (...)
Excerpt related to
consumer and marketing research:
Business Intelligence for Consumer Packaged Goods: Actionable Insights for Business Decision. Download Free IT Research Reports
Linked To Business ...
Published:
2010-03-11
-
Abstract:
Unica's possibly unique set of broad and astute functional footprint and geographic coverage, easily-deployable product with
proven quick payback may prove the fact that the marketing automation point providers with a differentiating value proposition
and with immaculate execution may prevail the onslaug (...)
Excerpt related to
consumer and marketing research:
Unica's possibly unique set of broad and astute functional footprint and geographic coverage, easily-deployable product
with proven quick payback ...
Published:
2003-06-28
-
Abstract:
Companies in search of a better, more precise method to determine the best prices for their products and to meet their margins,
should harness statistical science to analyze transactions, and associated optimization algorithms to maximize revenues and
profits. (...)
Excerpt related to
consumer and marketing research:
Companies in search of a better, more precise method to determine the best prices for their products and to meet their margins,
should harness sta...
Published:
2009-07-22
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Abstract:
Despite the logic behind combining customer relationship management (CRM) and business intelligence (BI) elements, the implementation
of marketing automation (MA) has been stunted by slow markets, and pessimistic investors. Vendors in CRM and BI are building
alliances in order to gain market share and il (...)
Excerpt related to
consumer and marketing research:
Despite the logic behind combining customer relationship management (CRM) and business intelligence (BI) elements, the implementation
of marketing...
Published:
2005-08-17
-
Abstract:
What is vertical marketing? Vertical marketing is product and promotion efforts targeted at specific industries. Many benefits
are derived from vertical marketing. These include messages that are better received, credibility, marketing budgets that
go farther, less competition, etc. A common mistake is t (...)
Excerpt related to
consumer and marketing research:
What is vertical marketing? Vertical marketing is product and promotion efforts targeted at specific industries. Many benefits
are derived from ve...
Published:
2004-12-09
-
Abstract:
The latest acquisitions of SSA Global indicate a new phase in the vendor's acquisition strategy and development cycle, and
are furthering its goal to be number three (after SAP and Oracle) in the world of enterprise resource planning vendors. (...)
Excerpt related to
consumer and marketing research:
The latest acquisitions of SSA Global indicate a new phase in the vendor's acquisition strategy and development cycle,
and are furthering its goal...
Published:
2006-04-26
-
Abstract:
The physical, e and wireless world continues to grow! The e channel for shoppers continues to grow, with so many nay-sayers
and doubters. You'd think this issue would die, with more and more shoppers buying from far flung vendors: Boston to the Nanga
Tribes for buying original crafts; Dallas to Huangshan (...)
Excerpt related to
consumer and marketing research:
The physical, e and wireless world continues to grow! The e channel for shoppers continues to grow, with so many nay-sayers
and doubters. You'd th...
Published:
2005-03-18