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Benefits and Pitfalls of Gamification for Consumer Marketing
Companies are always looking for ways to attract new customers and retain existing ones. One way to spur interest in their offerings is to apply the principles

consumer and marketing research  Pitfalls of Gamification for Consumer Marketing What Is Gamification? In a nutshell, gamification applies concepts used in the design of computer and video games to business, in order to attract and retain people. These techniques can be applied both inside the company (e.g., to facilitate employee collaboration or to encourage them to use software solutions in their daily tasks) or outside (e.g., for customer-facing activities such as sales, marketing, and customer service). In this article, I describe h Read More

Enterprise Marketing Management (EMM)
The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively an...
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Documents related to » consumer and marketing research


Marketing and Intelligence, Together at Last
Net Perceptions ties its own business intelligence package along with Angara’s technology for improving conversion rates into a tidy ASP package.

consumer and marketing research  to design and target consumer emails. Market Impact The move by eCRM firms to embrace ASP offerings is accelerating. In Angara's case an ASP model is a necessity because of the dependence of their solution upon the data they collect. Net Perceptions is one of the very first to move an existing, successful suite to an ASP model. We expect that this will encourage the expansion of the market. One thing that could hurt this market in the future is a privacy scare. Angara has a good privacy model in that they Read More
Brand Management: Leveraging the Power of Integrated Marketing
The strength of a company can be traced to the value of its brands. Brand marketing managers seek to create and develop brand value by converting consumer

consumer and marketing research  marketing campaigns that convert consumer information into revenue and profit? Leverage the value of your brand with an integrated approach to brand management. Find out how. Read More
The Seven Deadly Sins of Software Marketing
Huge amounts of money are spent on marketing collateral—you need to ensure that you get your money's worth. This article discusses seven common mistakes made

consumer and marketing research  beverage, chemical, pharmaceutical, and consumer products goods is a comprehensive, affordable, and full-featured ERP solution. You have given the reader the basic information that you have targeted their industry and that your product should satisfy all the needs of process manufacturing. They can call and ask, Can the software do this? or What about this scenario? In either case, you should be able to do a much better job responding to a prospect's interest than any marketing brochure could. Right? Read More
Sales Is from Mars, Marketing Is from Venus
There is a disconnect between marketing and sales. Marketing is focused on the consumer experience while sales is all about the merchandise. Technologies, such

consumer and marketing research  target demographic—versus the conceptual consumer that most programs are geared towards. And more importantly, they would include sales as part of the total customer experience. And as they say in the commercials—there is more! Technology is available today to share the marketing promise with the extended community of the supply chain. Imagine the growers of the cotton, the sewers of the cloth—all sharing in an understanding of the consumer that will sport the fruit of their labors, and what is requ Read More
Chartis Research
Chartis Research specializes in analysis of the risk technology marketplace. The company publishes industry reports, white papers, and articles. Its focuses

consumer and marketing research  Research Chartis Research specializes in analysis of the risk technology marketplace. The company publishes industry reports, white papers, and articles. Its focuses include fraud and credit risk management systems. Read More
Commercial and Non-Commercial Research


consumer and marketing research  and Non-Commercial Research Read More
Research Note: Oracle Business Accelerators
Oracle Business Accelerators are pre-built configurators and guidelines designed to reduce the time, cost, and risk of implementing Oracle applications. When

consumer and marketing research  Note: Oracle Business Accelerators Oracle Business Accelerators are pre-built configurators and guidelines designed to reduce the time, cost, and risk of implementing Oracle applications. When Nucleus analyzed the experiences of customers using Accelerators, analysts found all customers reduced the time to deploy Oracle E-Business Suite, many by more than 50 percent of the time an implementation without Accelerators would have taken. Download the analysis now. Read More
IBM Marketing Performance Analytics
The IBM Marketing Performance Analytics solution helps marketing organizations and CMOs understand and justify performance by answering three critical questions

consumer and marketing research  Marketing Performance Analytics The IBM Marketing Performance Analytics solution helps marketing organizations and CMOs understand and justify performance by answering three critical questions: “how are we doing?”; “why?”; and “what should we be doing?” Read More
BI for the CPG Industry - Supply Chain Visibility Drives Performance
Many organizations in the consumer packaged goods (CPG) industry are experiencing a trade-off between the benefit of high product volume sales coming at the

consumer and marketing research  Many organizations in the consumer packaged goods (CPG) industry are experiencing a trade-off between the benefit of high product volume sales coming at the expense of extreme data complexity. Many CPG organizations are seeking business intelligence (BI) tools to help create supply chain linkages and deliver their products more efficiently. See how BI tools can help business managers better manage fluctuating product demand. Read More
Aberdeen Research Brief: Web Security in the Cloud-More Secure! More Compliant! Less Expensive!
This paper compares on-premise versus software-as-a-service (SaaS) hosted solutions for Web security. Through the comparison, you can see that there is research

consumer and marketing research  Research Brief: Web Security in the Cloud-More Secure! More Compliant! Less Expensive! This paper compares on-premise versus software-as-a-service (SaaS) hosted solutions for Web security. Through the comparison, you can see that there is research that suggests that hosted services are a better choice for compliance, security, and costs. If you’re an IT manager who is undecided about the SaaS model, this is a must-read. Read More
The Path to ERP for Small Businesses - Part 1: The Research
Most consultants agree that there are three stages that precede a software implementation project: research, evaluation, and selection. This three-part article

consumer and marketing research  Path to ERP for Small Businesses - Part 1: The Research When looking for business software, small companies might fall into the trap of being selected instead of selecting vendors. This usually happens because small companies do not allocate extensive time and resources to the process and do not have selection methodologies, which help decision makers select a product without further investigation. Not every company takes advantage of a sound software selection methodology. The good news is that other Read More
New Product Delivers Spark to Online Marketing
Responsys has announced public beta availability of a web-based application designed to let small and mid-sized firms conduct online permission marketing

consumer and marketing research  Product Delivers Spark to Online Marketing New Product Delivers Spark to Online Marketing D. Geller - May 10, 2000 Event Summary Responsys Jumpstart is designed to bring the power of Responsys' permission marketing engine to smaller companies than its typical customers, which include Verisign, Virgin, eToys and Lands' End. Responsys products, both the new Jumpstart and the Responsys Insight and Responsys Interact products targeted to the larger companies, offer complete control of e-mail marketing Read More
Your Private-Access Research for Software Selection
Get your software selection portal free trial today.

consumer and marketing research  Private-Access Research for Software Selection Being more concise and thorough in your software research can positively impact your ultimate goal: finding the right solution for your real business requirements. In this economic climate, you can't afford to have a failed implementation. That's why thousands of companies like yours depend on TEC's self-serve software selection portal to help find the best possible enterprise solution. You'll have access to resources and support that cannot be matched Read More

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