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Abstract:
Teen purchasing power is enormous, but teens are a fickle demographic. As online marketing strategies shift from customer
acquisition to customer retention, understanding teen purchasing behavior is vital for companies wanting to establish long-term
relationships with teens. Discover how online retailers (...)
Excerpt related to
consumer marketing strategy:
Engaging Teens Using Live Chat: Shifting Online Strategy Focus. ... As online marketing
strategies shift from customer acquisition to customer retention ...
Published:
2010-03-11
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Abstract:
Digital marketing involves using your Web site and associated marketing tools to promote your business online. You can learn
some basic skills in both search engine optimization (SEO) and search engine marketing. But for optimal results, you’re advised
to consult a professional, who can provide you wit (...)
Excerpt related to
consumer marketing strategy:
Everything You Need to Know About Digital Marketing. ... You can learn some basic skills
in both search engine optimization (SEO) and search engine marketing. ...
Published:
2010-03-11
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Abstract:
Precision Marketing: Strengthening the Value of CRM. Search for Articles and Other Solutions to Delineate Your Analysis and
for Strengthening the Value of CRM. All organizations, across all industries, have one thing in common—a deluge of customer
data idling somewhere waiting to be monetized. Most like (...)
Excerpt related to
consumer marketing strategy:
Precision Marketing: Strengthening the Value of CRM. Search for Articles and Other Solutions to Delineate Your Analysis and
for Strengthening the V...
Published:
2010-03-11
-
Abstract:
The evolution of interfaces to web content has changed the way companies manage their web sites. On one hand, it's easier
than ever to manage digital content. But on the other, with the advent of Web 2.0, there's still a lot you need to know to
maximize your web content—and your sales and customer rela (...)
Excerpt related to
consumer marketing strategy:
Taking the “Geek” out of Your Web Site Management Strategy. ... Download <strong>Taking
the “Geek” out of Your Web Site Management Strategy</strong>. ...
Published:
2010-03-11
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Abstract:
Combining deep analytics with BI solution functionality, expanding in certain verticals, and by acquiring several well thought
out companies, have been key for SAS to further entrench itself in the market. (...)
Excerpt related to
consumer marketing strategy:
Combining deep analytics with BI solution functionality, expanding in certain verticals, and by acquiring several well thought
out companies, have...
Published:
2005-08-11
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Abstract:
Website Strategy for Organisations in the Corporate Services Industry. Acquire IT Reports Associated with the Corporate Services
Industry. As marketing budgets shrink and companies in the corporate services industry aim to leverage their Web sites as
less expensive alternatives to traditional marketing to (...)
Excerpt related to
consumer marketing strategy:
Website Strategy for Organisations in the Corporate Services Industry. Acquire IT Reports Associated with the Corporate Services
Industry. As marke...
Published:
2010-03-11
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Abstract:
Huge amounts of money are spent on marketing collateral—you need to ensure that you get your money's worth. This article
discusses seven common mistakes made when developing software marketing collateral. Read on to see if you need to repent. (...)
Excerpt related to
consumer marketing strategy:
Huge amounts of money are spent on marketing collateral—you need to ensure that you get your money's worth. This article
discusses seven common mi...
Published:
2011-03-17
-
Excerpt related to
consumer marketing strategy:
... the board, regardless of local consumer demand and ... promotions,
advertisements, mailers and other marketing programs; ... product pricing as the key strategy,
as the ...
Published:
2009-10-16
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Abstract:
The strength of a company can be traced to the value of its brands. Brand marketing managers seek to create and develop brand
value by converting consumer insights into consumer loyalty. How can you overcome the challenge of developing effective marketing
campaigns that convert consumer information into (...)
Excerpt related to
consumer marketing strategy:
... How can you overcome the challenge of developing effective marketing campaigns that
convert consumer information into revenue and profit? ...
Published:
2010-03-11
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Abstract:
Creating specific CRM strategies means developing measurable goals and calculating your ROI to achieve them. These in addition
to a technical framework, sales and marketing strategies, including Internet strategies, and customer satisfaction metrics
will create a smooth running CRM machine in your compan (...)
Excerpt related to
consumer marketing strategy:
Creating specific CRM strategies means developing measurable goals and calculating your ROI to achieve them. These in addition
to a technical fram...
Published:
2005-02-17
-
Abstract:
With its new business model, JDA plans to build upon the broadening collective JDA Portfolio product lines to enable its
customers to achieve a new level of operational excellence. (...)
Excerpt related to
consumer marketing strategy:
With its new business model, JDA plans to build upon the broadening collective JDA Portfolio product lines to enable its customers
to achieve a ne...
Published:
2004-12-29
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Abstract:
Protecting and Nurturing Your Brand: Maintain and Grow Brand Value in a Time of Crisis. Find Free Strategy and Other Solutions
to Define Your Acquisition In Relation To Brand Value and Supply Chain. Any corporate executive can tell you that a strong
brand can help achieve price premiums, promote customer (...)
Excerpt related to
consumer marketing strategy:
Protecting and Nurturing Your Brand: Maintain and Grow Brand Value in a Time of Crisis. Find Free Strategy and Other Solutions
to Define Your Acqui...
Published:
2010-03-11
-
Abstract:
The vendor that many have long forgotten seems to be reincarnating. In order to return from oblivion SSA GT has been making
strides to put itself back on the global enterprise applications map, primarily through salvaging the relationships with existing
customers. Will the latest V8 product vouch for an (...)
Excerpt related to
consumer marketing strategy:
The vendor that many have long forgotten seems to be reincarnating. In order to return from oblivion SSA GT has been making
strides to put itself ...
Published:
2001-09-10
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Abstract:
Based in Atlanta, Georgia, $78 million Manhattan Associates, Inc. develops, markets, and supports supply chain execution
systems for distribution center management and Internet fulfillment. 1999 was a difficult year for the vendor, marked by reorganization
and management turnover in the midst of rapid co (...)
Excerpt related to
consumer marketing strategy:
... to mention a change in services support strategy. Seek strategic marketing
partnerships with complementary ... in retail, apparel, or consumer goods manufacturing
...
Published:
2000-02-01
-
Excerpt related to
consumer marketing strategy:
... In addition, I also had a 1:1 interview with Kathleen Mitford, VP, Product and Marketing
Strategy focusing on the consumer products, retail, footwear, and ...
Published:
2010-06-09
-
Abstract:
Creating specific CRM strategies means developing measurable goals and calculating your ROI to achieve them. These in addition
to a technical framework, sales and marketing strategies, including Internet strategies, and customer satisfaction metrics
will create a smooth running CRM machine in your compan (...)
Excerpt related to
consumer marketing strategy:
Creating specific CRM strategies means developing measurable goals and calculating your ROI to achieve them. These in addition
to a technical fram...
Published:
2005-02-17
-
Abstract:
Catalyst serves customers in several different industries, representing several major vertical market categories, and it
targets industries that have the most demanding supply chain requirements, hoping this should enable it to leverage its expertise
and experience for competitive advantage. (...)
Excerpt related to
consumer marketing strategy:
... Part Two presented the current strategy. ... in sub-categories of these
markets (eg, discount stores and direct-to-consumer segments within the ... Worldwide Marketing.
...
Published:
2004-10-28
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Abstract:
SSA GT has mostly achieved its most imminent and important goal of enticing existing BPCS customer base to stay on their
maintenance contracts. Vendors vying to be replacement solutions for the BPCS ERP system could be in for a bigger hurdle than
expected. (...)
Excerpt related to
consumer marketing strategy:
... markets, including automotive supply, consumer electronics, consumer
goods/food and ... its SSA GT Portfolio (aka 'Open eRP') marketing strategy
- surrounding BPCS ...
Published:
2002-01-04
-
Abstract:
SSA GT has mostly achieved its most imminent and important goal of enticing existing BPCS customer base to stay on their
maintenance contracts. Vendors vying to be replacement solutions for the BPCS ERP system could be in for a bigger hurdle than
expected. (...)
Excerpt related to
consumer marketing strategy:
... markets, including automotive supply, consumer electronics, consumer
goods/food and ... its SSA GT Portfolio (aka 'Open eRP') marketing strategy
- surrounding BPCS ...
Published:
2002-01-04
-
Abstract:
Logility has achieved an impressive 33% total revenue growth over the past five years, demonstrating that it can still compete
effectively in a B2B software market dominated by much larger players. It sells its supply chain management and Internet-based
solutions to mid market companies primarily within (...)
Excerpt related to
consumer marketing strategy:
Logility has achieved an impressive 33% total revenue growth over the past five years, demonstrating that it can still compete
effectively in a B2...
Published:
2000-02-01