Over the past several decades, processes to design and build cars, airplanes, and other products have typically followed a linear, sequential path. But the inefficient flow of information has frequently led to delays in product delivery. To remedy the situation, product development groups are shifting to a more holistic digital mindset using digital business models, processes, and tools. By embracing digital like never before, product developers can become fully integrated digital businesses and, therefore, well positioned to be more competitive.
or sales analytics and consumer feedback to guide your products and services portfolio decisions such as which products to nurture and sustain? Do you leverage digital platforms to capture customer feedback and analytics, and loop that information back into your product development? Do you use digital tools to collaborate across the company—engineering, supply chain, manufacturing and service—and simulate manufacturing processes? Are you using “new” digital platforms, such as social media