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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 coremetrics customers


Who’s That Knocking On Your Web?
Coremetrics’ approach to visitor tracking is a hosted service that incorporates industry best practices to provide profiling of site visitors to support media

coremetrics customers  of Coremetrics' initial customers. Coremetrics believes that this ensures that new customers will be able to use the information that is collected almost immediately, without any need for development activities of their own. Market Impact eLuminate is another of the many slightly unique entrants into the area of market intelligence. Like others it has an interesting technological spin, which the interested target customer will be unable to evaluate. Its focus on best practices reporting will be

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

CRM for Financial and Insurance Markets

Customer relationship management (CRM) focuses on the retention of customers by collecting data from all customer interactions with a company from all access points (by phone, mail, or Web, or in the field). The company can then use this data for specific business purposes by taking a customer-centric rather than a product-centric approach. CRM applications are front-end tools designed to facilitate the capture, consolidation, analysis, and enterprise-wide dissemination of data from existing and potential customers. This process occurs throughout the marketing, sales, and service stages, with the objective of better understanding one’s customers and anticipating their interest in an enterprise’s products or services.  

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Silverpop Buy Affirms IBM’s Commitment to Marketing


IBM recently announced its intent to acquire Silverpop, Atlanta-based provider of cloud marketing automation software. The giant software vendor values Silverpop's ability to enable personalized interactions with prospective corporate clients and consumers.

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Yet Another Crumby Cookie Story


Take a company with a simple and honest business model but without all of its privacy policies clearly stated and a second company which a gift for hyperbole. Mix well, bake at 350 degrees, and take out the faux cookie disaster story of the week. Serve with crow.

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Is the Ongoing Marketing Software Arms Race Justified?


Given the slew of marketing software acquisitions by a number of big players, TEC's principal analyst P.J. Jakovljevic rightfully asks whether the vendors' splurges and arms race is justified? And will these companies’ chief marketing officers (CMOs) spend more on technology than chief information officers (CIOs) by 2017—as predicted by Gartner?

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IBM Puts Experience to Work with Launch of IBM ExperienceOne


At this year’s IBM Smarter Commerce Global Summit, IBM announced its integrated portfolio of offerings that bring together marketing, sales, and services practices—IBM ExperienceOne. IBM is unique in that the portfolio delivers a set of pre-defined engagement solutions that are delivered with IBM consulting services and powered by WebSphere Commerce, Customer Digital Experience, and Enterprise Marketing Management Software.

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Ramco to Its Customers - Let's Get Personal!


Ramco Systems returned to Las Vegas for its annual user group meeting in North America in October of 2003. We review the progress that Ramco has made on its promises to customers at the last user conference, the customers’ reactions to the progress, and where Ramco and its customers will go from here.

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The Blessing and Curse of Rejuvenating Legacy Systems


Catering to existing and prospective customers is problematic. Existing customers often value their legacy systems because they are reliable and prospective customers want the latest technologies and rapid deployment. To cope, independent software vendors offer continual enhancements and offer custom extensions.

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SAP Business One Marks 40,000 Customers


While some might wonder how many brand new large customers SAP might get annually for its top of the range SAP Business Suite, SAP Business One has just won its 40,000th customer. That's a fairly significant number to achieve within a decade, given that SAP's customer base totals around a quarter of a million and results from over 40 years of existence including numerous acquisitions. 4G

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Delivering Customer Value: Innovative Approaches to Maintain Competitive Success


Because sustaining a strong relationship with customers is essential for future growth, the most successful companies work hard to ensure that their customers don’t feel shortchanged. But the benefits of customer satisfaction extend beyond gaining more business with a single account. Find out how to get a better understanding of your customer information, such as customer spending, for more reliable sales growth.

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From Promises to Proof: How to Demonstrate Value to Your Customers


For managed services providers (MSPs) aiming to serve small and medium-sized businesses, the ability to capture and retain lasting customer relationships is a determining factor for long-term profitability. Only by clearly and consistently communicating your value to your customer can you hope to attain the role of trusted advisor—a position that will help protect you from losing business to lower-priced competitors. Learn how an integrated, offline reporting solution can help ensure that your customers perceive your value in the ways that matter most to all managers within the customer organization.

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RFID ... For Customers?


Recently I spoke at the National Retail Federation in the center of retail: New York City! The big buzz this year, no surprise, was about RFID.

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