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Who’s That Knocking On Your Web?
Coremetrics’ approach to visitor tracking is a hosted service that incorporates industry best practices to provide profiling of site visitors to support media

coremetrics  25th, 2000 Event Summary Coremetrics launched its eLuminate visitor analysis service by announcing that more than thirty customers have already selected it. Coremetrics claims to analyze the relationship between lead generation, customer acquisition and retention activities to provide a unified view of the online customer. Coremetrics provides lifetime analysis of the success of marketing campaigns. This means that, for example, a website comparing two different marketing campaigns could determine ROI for Read More...
Discrete Manufacturing (ERP)
The simplified definition of enterprise resource planning (ERP) software is a set of applications that automate finance and human resources departments and help manufacturers handle jobs such as or...
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Documents related to » coremetrics


IBM Emptoris v10, Smarter Commerce, and Strategic Sourcing
Emptoris has been part of IBM for about 20 months, and we’re coming up on the close of its first full fiscal year under the IBM label. Since the acquisition

coremetrics  Commerce ― August 2010 Coremetrics ― August 2010 ILOG ― January 2009 There continues to be speculation about why IBM decided to acquire Emptoris rather than Ariba (which has since been acquired by SAP). By not acquiring Ariba, IBM missed an opportunity to add a supplier network along the lines of that offered by SciQuest, TradeShift, E2open, and others. IBM would say that its focus more on strategic procurement lessens the immediate need for this, however the company prides itself on having a portfo Read More...
Yet Another Crumby Cookie Story
Take a company with a simple and honest business model but without all of its privacy policies clearly stated and a second company which a gift for hyperbole

coremetrics  8, 2000 Event Summary Coremetrics provides visitor tracking for websites on an ASP basis. That is, they collect your clickstream data and can provide information about both the aggregate and the individual behavior of your visitors. (See TEC's April article Who's That Knocking On Your Web? ) This is the same kind of analysis that websites can perform on their own using a variety of eCRM packages. Whereas a website would probably get the data from its web logs, Coremetrics obtains it by having the site emb Read More...
Is the Ongoing Marketing Software Arms Race Justified?
Given the slew of marketing software acquisitions by a number of big players, TEC's principal analyst P.J. Jakovljevic rightfully asks whether the vendors

coremetrics  software acquisition via Unica, Coremetrics , and Tealeaf , creating its enterprise marketing management (EMM) division. Teradata acquired Aprimo , while CallidusCloud acquired LeadFormix . Are these vendors’ splurges and arms race justified, and will companies’ chief marketing officers (CMOs) spend more on technology than chief information officers (CIOs) by 2017 (as predicted by Gartner )?   No Longer Will Your Father’s “Mad Men” Marketing Suffice   There seems to be ample room for growth i Read More...
Silverpop Buy Affirms IBM’s Commitment to Marketing
IBM recently announced its intent to acquire Silverpop, Atlanta-based provider of cloud marketing automation software. The giant software vendor values

coremetrics  (MRM), and the aforementioned Coremetrics for Web analytics. In addition, Cognos is always there for sentiment analytics and SPSS for predictive analytics needs as required.   Over 8,000 organizations in 50 countries rely on IBM and Silverpop marketing solutions to deliver improved revenue and measurable results. That opportunity gets even larger when one considers marketing as only a part of IBM’s Smarter Commerce “Buy–Market–Sell–Service” framework. Read More...
Analyzing Manhattan Associates’ Supply Chain Platform Play - Part 3
Part 1 of this blog series analyzed Manhattan Associates’ innovative Supply Chain Process Platform (SCPP)-based analytic applications, including Supply Chain

coremetrics  Unica, Netezza , and Coremetrics consumer intelligence capabilities. S terling Commerce has arguably been a DOM pioneer via former Yantra , with 20 of Top 25 global retailers as customers, as discussed in my 2009 research article on the company . Manhattan’s current DOM install base is about a dozen large retailers. Certainly, IBM has been an equal opportunity partner and co-opetitor to continue to offer WebSphere Commerce Server to Manhattan’s DOM customers, but the company will likely focus more on Read More...

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