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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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Visit the TEC store to compare leading software solutions by funtionality, so that you can make accurate and informed software purchasing decisions.
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 corporate marketing strategies


Talent Supply Chain Management: An Alarming Look at the Mismatch between Talent Strategies, Processes, and Corporate Objectives
A survey of professional services firms shows a serious disconnect between the desired operational state of the firms and their current ability to achieve that

corporate marketing strategies  Talent Strategies, Processes, and Corporate Objectives Talent Supply Chain Management is also known as: talent supply chain management , talent supply chain , talent management , talent supply chain solutions , strategic talent management , supply chain issues , supply chain talent management , effective supply chains , leveraging talent supply chain , talent supply chain for a competitive advantage , stocking your supply chain management , applying supply chain management to people , applying supply

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Customer Relationship Management (CRM)

Customer relationship management (CRM) focuses on the retention of customers by collecting all data from every interaction, every customer makes with a company from all access points whether they are phone, mail, Web, or field. The company can then use this data for specific business purposes, marketing, service, support or sales while concentrating on a customer centric approach rather than a product centric. Customer relationship management defines methodologies, strategies, software, and other web-based capabilities that help an enterprise organize and manage customer relationships. Customer relationship management applications are front-end tools designed to facilitate the capture, consolidation, analysis, and enterprise-wide dissemination of data from existing and potential customers. This process occurs throughout the marketing, sales, and service stages, with the objective of better understanding one’s customers and anticipating their interest in an enterprise’s products or services. 

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Documents related to » corporate marketing strategies

Vertical Marketing--What Is A Vertical?


What is vertical marketing? Vertical marketing is product and promotion efforts targeted at specific industries. Many benefits are derived from vertical marketing. These include messages that are better received, credibility, marketing budgets that go farther, less competition, etc. A common mistake is the failure to understand the verticals you choose to target. The definition of a vertical is not what the vendor thinks; it is what the prospects think.

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Demand-Driven Strategies for Complex Manufacturing


Many manufacturing companies have adopted or are considering the adoption of a demand-driven strategy. However, if you want to be demand-driven, you aren’t going to achieve it without adopting many of the tools, techniques, and principles that commonly reside within all of them. Some philosophies require a more intense re-engineering of processes and products than others. This paper addresses the various components and strategies for becoming a demand-driven organization, and how Cincom’s solutions can help you achieve that goal.

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6 Steps for Linking Corporate Strategy to the Budget


Ask any three people in an organization why they budget and you’ll get three different answers. But no one says they budget in order to direct the way in which their organization will achieve its strategic goals—the intended purpose of the budget. For budgeting to become the relevant process it was meant to be, this gap must be fixed.

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Marketing Automation: Coming of Age Slowly


Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT that can cut time, costs, and improve the quality of its operation. Nevertheless with marketing automation there are huge untapped opportunities for business improvement, given marketing has a unique vantage point in any enterprise to understand the customer needs, buying behavior, and value perception.

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New Data Protection Strategies


One of the greatest challenges facing organizations is the protection of corporate data. The issues complicating data protection are compounded by increased demand for data capacity and higher service levels. Often these demands are coupled with regulatory requirements and a shifting business environment. Learn about data protection strategies that can help organizations meet these demands while maintaining flat budgets.

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The Marketing Services Provider: A Marketer’s Most Strategic Hire


When marketing managers look to expand their teams, they measure individuals on a number of different attributes, including creativity and attention to detail. And it’s no different when signing on with a marketing services provider. When outsourcing a database marketing solution, you should spend time evaluating the services offerings as well as the capabilities of various marketing services providers. Find out how.

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TECTURA Corporate Backgrounder


This document provides a general overview of TECTURA services & solutions.

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Enterprise Marketing Management (EMM)


The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.

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Aligning Information Technology with Corporate Strategy


Aligning information technology (IT) with corporate strategy is key to maximizing the business impact of IT investments. Tree Top's structured process of reviewing proposed IT investments will allow an enterprise to understand this alignment, and prioritize investments.

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Sales and Profit Growth Strategies


Without strong system controls in place, job shop and make-to-order manufacturing environments can be extremely challenging. So where do you begin to make improvements? The Sales and Profit Growth Strategies report will help you evaluate your business and make that determination.

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