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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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Visit the TEC store to compare leading software solutions by funtionality, so that you can make accurate and informed software purchasing decisions.
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 corporate social responsibility marketing


6 Steps for Linking Corporate Strategy to the Budget
Ask any three people in an organization why they budget and you’ll get three different answers. But no one says they budget in order to direct the way in which

corporate social responsibility marketing  Steps for Linking Corporate Strategy to the Budget 6 Steps for Linking Corporate Strategy to the Budget If you receive errors when attempting to view this white paper, please install the latest version of Adobe Reader. Infor is the world's third largest business software company. We develop and acquire proven software products that have rich, built-in functionality. Source : Infor Infor's software and products Infor is successfully helping more than 70,000 customers around the world be more

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Documents related to » corporate social responsibility marketing

Lawson Means Business with HCM (But Wait, There's More...)


Lawson Software (NASDAQ: LWSN), headquartered in St. Paul, Minnesota, the United States (US), and with offices around the world, provides software and service solutions to about 4,000 customers in manufacturing, distribution, maintenance and service sector industries across 40 countries. Its solutions include Enterprise Performance Management (EPM), Supply Chain Management (SCM), Enterprise

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TEC Lean and Green Manufacturing Buyer’s Guide


While the need for sustainable development is affecting how organizations do business, the idea of environmental and corporate responsibility as value drivers is still relatively new. Many companies are just beginning to adopt an approach that provides measurable results. Learn how reducing waste and creating efficiencies within your company can make a difference to the environment, the economy, and your bottom line.

While the need for sustainable development is affecting how organizations do business, the idea of environmental and corporate responsibility as value drivers is still relatively new. Many companies are just beginning to adopt an approach that provides measurable results. Learn how reducing waste and creating efficiencies within your company can make a difference to the environment, the economy, and your bottom line.

In this lean and green buyer’s guide, we’ll discuss some of the challenges that companies are facing in light of the changes to the economy as well as the pressures of “going green.” We’ll talk about some of the highlevel changes your business can make, with a focus on operational efficiency and on how lean and green practices can both lead to the same result: efficiency equals sustainable business. We will also feature information about some of the vendor offerings targeted at companies looking to adopt or improve their “green business strategies.” The products covered in this guide address various areas within the scopes of both “lean” and “green,” including lean manufacturing, environmental management, operations management, compliance regulations, and more.

We’ve included customer success stories to illustrate how product lifecycle management (PLM), enterprise asset management (EAM), and enterprise resource planning (ERP) solutions have helped companies like yours deal with their environmental concerns. For your convenience, there is also a vendor directory to assist companies that are looking for a “sustainability enabling” solution.

We hope this report will provide you with enough insight about the current state of the market—with respect to both lean and green—to help you start making a few decisions about how your company can make a change for the better. We think you’ll find this guide a useful tool for determining which type of solution is best suited to your company’s business model and particular needs.


Table of Contents


Executive Overview
Lean, Green, and Everything in Between

Thought Leadership
Corporate Social Responsibility: Using Technology to Become More Lean and Green

Case Study
Mitsubishi Heavy Industries Increases Scheduling Efficiency with Asprova

Case Study
Lean in Action: Manufacturer Cuts Lead Time from Four Weeks to Four Days

Case Study
InkCycle Makes Green Ink, While Staying in the Black

Case Study
A Pragmatic Approach to Gaining Business Efficiencies

Case Studies at a Glance
TEC Analyst Perspective



Download the full copy of the TEC 2009 Lean and Green Buyer’s Guide for manufacturers.



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State of the Market: Lean and Green


Today’s need for sustainable development (economic, social, and environmental) is increasingly affecting how organizations do business. But the areas of environmental and corporate responsibility are still relatively new to businesses as concepts that drive value. And even though these concepts are rapidly growing in importance, many organizations are still in the early phases of adopting an approach that provides measured results.

The state of market in “green” is improving—albeit at a very slow pace—as organizations learn the value of integrating environmental thinking into their operations, and find more and more ways to align green thinking with their business strategies and goals.

This need for change affects businesses, municipalities, government, and resource-extractive industries like manufacturing. Some of the major influences affecting these organization’s environmental sustainability decisions are regulations and standards, competitive position, and public confidence. In fact, there is a great deal of reputation at stake, since public consciousness towards environmental issues is growing.

Today’s stakeholders (customers, investors, etc.) want to put their money into companies that are sustainable. If businesses don’t take an interest in the environment—and their impact on it—it reflects very poorly on their interest in their bottom line. The current economic situation being what it is, companies cannot afford “bad press,” and it’s in their best interest to realign their business strategies to include environmental awareness. Equally (if not more) important is the fact that green initiatives have a high return on investment (ROI) and end up paying for themselves through cost savings on resources, energy, carbon taxes, etc.

Today’s environmental challenges in business are vast, and range from financial burdens (such as rising energy, input, and transportation costs), to waste disposal and regulatory issues (minimizing/reducing waste), to accountability and sustainability—which can make the decision to go green both complex and convoluted.


Download the full copy of the TEC 2009 Lean and Green Buyer’s Guide for manufacturers.

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Food and Drug Safety: Prevention Better Than Cure (For Sure) - Part 1


Food production and distribution is a serious and strategic business, and I am not aware of anyone in my surroundings that takes it lightly; food can not only delight us, but can also make us quite sick and indisposed. While my inner circles (pets included) have luckily not been casualties of recent salmonella, E.coli, and whatnot outbreaks from tainted chilly peppers, tomatoes, spinach, pet food,

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Social Networks: How They're Turning CRM Upside Down


Social networking has collided with customer relationship management, and it's turning the relationship between businesses and their customers upside down. Today, businesses are using social networking sites like Facebook and MySpace or, as is the case with Procter & Gamble, developing their own social networks, to …

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Infor Introduces Inforce Marketing at Dreamforce 2012


Today, at Dreamforce, Infor announced the launch of Inforce Marketing, a marketing automation system developed on the Salesforce Platform. Some of the new functionality includes an improved visibility over leads, costs, results, and revenues; multi-channel support for campaigns that can include e-mail, direct mail, social media, and telemarketing; lead validation and assessment; and reporting and

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Social Recruiting for Dummies (Oracle Special Edition)


Read Social Recruiting for Dummies to get simple, practical advice on recruiting with social media, from creating and implementing a social recruitment strategy to fostering a truly aspirational employment brand.

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Understanding the ROI of Marketing Automation


Over the past decade, marketing professionals have seen their field change substantially thanks to advances in technology and the ever-increasing use of social media. Keeping up with marketing tasks in this new environment of constant connection can be extremely difficult. Marketing automation has emerged as a solution for company leaders who want to focus on generating leads without sacrificing other types of marketing campaigns. For many sales professionals, automation systems provide the best way possible to pare down leads and focus on the prospects most likely to buy. But before you can decide if a marketing automation system is right for your company, you need to know more about automation and its return on investment (ROI).

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Sales and Marketing


Sales (the function that directly generates revenue through the sale of products or services) and marketing (the function that addresses customer needs and wants through communication) are two indispensible pillars of today’s businesses. Due to the affinity between sales and marketing, the two are commonly considered to be in the same category of business area. A few trends in this business area:

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GCS Genesis Corporate Software


Genesis Corporate Solutions (GCS) is a leading provider of SAP enterprise application software and services. GCS enables businesses globally to maximize their return on investment by ensuring efficient deployment of SAP software applications. We have a strong track record of delivering effective SAP solutions across a wide range of industries.

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Got CRM? Why You Need Marketing Automation, Too


When you create a campaign in your marketing automation system, it should map back to your customer relationship management (CRM) so that you can tie closed deals back to the campaigns that created them. This closed-loop reporting capability allows you to measure your ROI and make data-driven marketing decisions. Learn how the systems complement each other, and why you need both.

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