Documents » corso web marketing.
Abstract: Over the past few years, many
marketing departments have been involved in selecting and deploying analytical solutions, building
marketing databases, and implementing campaign management. These solutions have helped in some ways, but they do not help manage the
marketing process or manage
marketing assets and resources. Find out about how operational
marketing applications can help you achieve more substantial benefits.
PubDate: 3/2/2009 8:29:00 AM
Abstract: The evolution of interfaces to web content has changed the way companies manage their web sites. On one hand, it's easier than ever to manage digital content. But on the other, with the advent of Web 2.0, there's still a lot you need to know to maximize your web content—and your sales and customer relationships. Learn how software-as-a-service (SaaS) can play an important role in your web content management strategies.
Abstract: IBM Lotus Web Content Management software is IBM’s Web content management system offering. Lotus Web Content Management software provides tools to apply business rules and processes to content, helping to ensure that specific information assets from across the enterprise are delivered via Web sites and portal. This factsheet provides a detailed overview of key Lotus Web Content Management features.
Abstract: What are the common reasons for the failure of the majority of Web sites? Web development companies should focus more on the strategy behind the Web site, and on how to attract more clients and improve internal operational efficiencies through the Web. Find out tips on how you can change your Web marketing strategy to achieve high return on investment (ROI) from your Web site, with minimal effort.
Abstract: What is vertical marketing? Vertical marketing is product and promotion efforts targeted at specific industries. Many benefits are derived from vertical marketing. These include messages that are better received, credibility, marketing budgets that go farther, less competition, etc. A common mistake is the failure to understand the verticals you choose to target. The definition of a vertical is not what the vendor thinks; it is what the prospects think.
Abstract: When marketing managers look to expand their teams, they measure individuals on a number of different attributes, including creativity and attention to detail. And it’s no different when signing on with a marketing services provider. When outsourcing a database marketing solution, you should spend time evaluating the services offerings as well as the capabilities of various marketing services providers. Find out how.
Abstract: The prevalence of Web 2.0 demonstrates that integrating the technology used to manage Web sites is becoming easier. A similar mashup of methods for Web site marketing tools can help you measure how you communicate with customers and help deliver sales opportunities. But before you start cooking, find out how to pick the right ingredients for two simple but effective mashups for Web site subscription and content feedback.
Abstract: To address evolving market demands, companies must take new approaches to marketing activities and integrate all company functions. Customer relationship management (CRM) can empower your marketing organization to support growth and demonstrate value to customers. Find out six factors that can allow your company’s marketing team to make intelligent decisions and drive effective end-to-end marketing processes.
Abstract: For years, small to medium businesses have envied the powerful marketing campaigns of their larger counterparts. But today, bigger budgets and marketing departments are no longer the only keys to marketing success. Rules-based marketing is an automated strategy involving if–then rules, resulting in communications that are more timely, relevant, and consistent across multiple communication channels, for even the smallest organization.
Abstract: The new web-borne threats attacking business networks are more intense and sophisticated than ever. Methods using rich media, web 2.0 collaboration tools, and a host of other technologies expose networks to a new breed of web security threats. Find out what the latest web security threats are, including the risks and business impact these threats represent, and understand the advantages of hosted security solutions.
Abstract: Small and midsized companies may need help configuring Google Analytics installations to aid their clients in the real estate, vacation rental, and resort markets—and to measure and enhance the effectiveness of their online marketing programs. If you’re tired of being kept in the dark about the effectiveness of your Internet marketing programs, then it might be time to implement a comprehensive Google Analytics program.
Abstract: The number of leads captured from conventional channels is steadily declining due to the increasing importance of web sites. While Web analytic and e-mail marketing solutions provide useful data, they do nothing to capture leads. If there was a service that could prospect all your web site visitors, would you use it? Find out how LEADSExplorer is helping businesses convert their web visitors into potential leads.
Abstract: Today’s leading-edge business applications go beyond mere Web enablement, where publishing information to the Web is the primary motive (referred to nowadays as Web 1.0 applications). State-of-the-art enterprise software must also incorporate a single, integrated interface that links applications instantly to business processes and collaborative technologies. However, developing Web 2.0 applications is anything but trivial.
Abstract: As marketing budgets shrink and companies in the corporate services industry aim to leverage their Web sites as less expensive alternatives to traditional marketing tools, Web-site strategy is becoming more important. Web-site strategy must focus on enhancing credibility, strengthening existing relationships, generating leads, and more. Get tips on how to create a Web-site strategy that will help you achieve these goals.
Abstract: Today’s Web applications exist in an environment vastly different from when businesses first entered the Internet. Few companies have a comprehensive Web application security program to prevent Internet-borne security breaches. Learn how security concerns for Web applications are different than for traditional applications, and how to build a Web security program that curbs costs and provides effective security.
Abstract: The Web affects the way many industries do business. By using online booking systems and targeted Web marketing, airlines have undergone a paradigm shift in how they sell their service. Other industries have seen the Web’s impact on pricing, marketing, sales, and profitability. Learn about a Web service that can help your company better leverage the Web for a broader branding and marketing strategy.
Abstract: Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT that can cut time, costs, and improve the quality of its operation. Nevertheless with marketing automation there are huge untapped opportunities for business improvement, given marketing has a unique vantage point in any enterprise to understand the customer needs, buying behavior, and value perception.
Abstract: Because product marketing managers constantly juggle competing priorities, companies should consider implementing a formal positioning process as a way of cloning their product marketing managers. Rationale documents and message strategies become vehicles that transfer product knowledge to marketing and sales.
Abstract: You can have the best sales pitch in the world, but if you don’t know who your audience is, or what they’re looking for, your strategy is based on chance. Marketing—smart, cost-effective marketing—is about listening to what a specific person or group of people are looking for and responding to their needs or desires. Learn how to use analytics to focus your marketing efforts, for more effective and efficient results.