In signing CoShopper.com, European e-fulfillment vendor Industri-Matematik opens a passage to its least penetrated corner of the globe, the Far East.
in Norway and Singapore. CoShopper entered the Asian market by acquiring BuyItTogether.com, a reverse auction site in the vein of U.S.-based Mercata. Reverse auction sites like CoShopper, which link product price to demand in a sort of real-time volume discount, offer an attractive alternative to online superstores and traditional auction sites for certain goods. CoShopper has licensed IMI's eFulfillment applications to help it manage the distribution and delivery of items to successful bidders in a