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Can the Market Sustain a Stand-Alone EMM?
The new millennium has completely redrawn the IT industry map especially in the enterprise marketing management (EMM) sector. The number of independent
more accountable for the cost of their activities. MRM helps marketing professionals to plan ahead for the following: Time for human resources Time for financial resources Responsibilities for different team members at different steps MRM combines workflow capabilities for assigning tasks and triggering alerts and knowledge management to accede into marketing best practices. A tighter control over the projected budget, the planning, and the execution combined with a myriad of functions from campaign and
Is the Ongoing Marketing Software Arms Race Justified?
Given the slew of marketing software acquisitions by a number of big players, TEC's principal analyst P.J. Jakovljevic rightfully asks whether the vendors
has emerged as a cost-effective way to drive better marketing results. CMOs and marketing organizations now have a greater responsibility and accountability for driving the customer relationship than ever before. However, orchestrating interaction across touch points/channels (i.e., e-mail, mobile, social, display, and the Web) has become complex. Interactions need to take place through more channels, and as consumers move seamlessly among channels and devices over time, companies need to interact
Enterprise Marketing Management (EMM)
The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively an...
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Documents related to
Advancing the Art of Pricing with Science
Companies in search of a better, more precise method to determine the best prices for their products and to meet their margins, should harness statistical
has to know the cost of a product, it is only so that it can understand the profitability implications of the price, not for the purpose of setting the price. The value (benefit per unit price) is in the eye of the customer and depends on the circumstances surrounding the deal. Another faulty practice is the assumption that when a company is in a competitive situation and prices drop, the company must match the price-drop. Also, executives who are devoted to using data and analytics in all kinds of other
What Could Process Manufacturers Do Better in PLM?
Part 1 of my recent blog series, Filling the Holes and Breaking Down Artificial Walls in a Process PLM Solution Set, established that the product lifecycle
by reformulating with lower cost alternate materials seems like a straightforward task, right? Well, assuming that all of the replacement materials are approved, are companies still limited by their PLM system’s standard cost accounting orientation? Do they maintain plant- or region-specific cost databases and thus fall back on dreaded Microsoft Excel spreadsheets? Are the spreadsheet data up to date, or do certain groups or individual users already have customized spreadsheets? Are the
Marquee Vendors Partner for Deepening Inherent CRM and BI Links
Despite the logic behind combining customer relationship management (CRM) and business intelligence (BI) elements, the implementation of marketing automation
are finding that errors cost real money due to penalizing contracts. BEGINLYX
Forecasting Total Cost of Ownership for Initial Deployments of Server Blades
For organizations deploying many servers, total cost of ownership (TCO) analyses favor blade over rack-optimized systems. Blade server systems—reducing both
Total Cost of Ownership for Initial Deployments of Server Blades For organizations deploying many servers, total cost of ownership (TCO) analyses favor blade over rack-optimized systems. Blade server systems—reducing both capital and operating expenses—exploit economies of scale when deploying servers in volume. Saving power, cooling, and space by more than 25 percent, the blade advantage is particularly relevant for servers working in conjunction with storage area networks (SANs).
Controlling Access Risk: Increase Visibility, Reduce the Time and Cost of Compliance
Managing end-user access to critical enterprise resources as part of an organization's IT governance, risk management, and compliance (GRC) initiative helps
Reduce the Time and Cost of Compliance Managing end-user access to critical enterprise resources as part of an organization's IT governance, risk management, and compliance (GRC) initiative helps companies to control access risk, provide real-time visibility for multiple stakeholders, and streamline regulatory compliance. This research shows that the leading performers in controlling access risk also realize tangible financial benefits.
Case Study: Material and Labor Cost Categories Defined for Young Electric Sign Company
By implementing a job costing and enterprise resource planning (ERP) system designed for discrete manufacturing, Young Electric Sign Company (YESCO) was able to
Study: Material and Labor Cost Categories Defined for Young Electric Sign Company By implementing a job costing and enterprise resource planning (ERP) system designed for discrete manufacturing, Young Electric Sign Company (YESCO) was able to save almost $250,000 (USD). Managers now have more accurate views of job completion and employee performance. Plus, the system’s ability to sort service contracts by region enables YESCO to be more responsive to its customers. Learn about the other benefits.
Moving to the Cloud: Understanding the Total Cost of Ownership
In Moving to the Cloud: Understanding the Total Cost of Ownership, you'll learn about the hard and soft costs associated with both cloud-based and ...
Cloud: Understanding the Total Cost of Ownership Moving to the Cloud: Understanding the Total Cost of Ownership Thinking of cloud computing for some or all of your company's IT needs? Before you commit to anything, make sure you know the total cost of ownership (TCO) of cloud-based solutions. In Moving to the Cloud: Understanding the Total Cost of Ownership , you'll learn about the hard and soft costs associated with both cloud-based and on-premise software—so that you can determine which makes the
Kayalar Chemicals Ensures Cost and Budget Control Through Microsoft ERP (Dynamics AX)
Chemicals Ensures Cost and Budget Control Through Microsoft ERP (Dynamics AX)
The Cost of Employee Web Misuse
In the white paper employee web use and misuse learn how to protect yourself from the wide range of problems your company can run into.
Cost of Employee Web Misuse E-mails, shopping, social networks—it's easy to get distracted with all that the Web has to offer, even when you're at work. But how much is too much when it comes to personal Web surfing on the job? Where should employers draw the line? Web misuse can have serious implications for your business, including reduced employee productivity; security problems; legal risks; wasted bandwidth; unlicensed software; and reputation risk. In the white paper Employee Web Use and Misuse
Understanding the True Cost of Sourcing
In today's twenty-first century, global outsourced business world, the traditional and somewhat simplistic approaches used to measure cost for sourcing
the True Cost of Sourcing The Shortcomings of Traditional Procurement In today's twenty-first century, global outsourced business world, the traditional and somewhat simplistic approaches used to measure cost for sourcing decisions of direct materials fall short. Procurement history is laden with penny-wise, pound-foolish decisions where the low cost supplier ultimately costs tens or hundreds of millions in lost revenue, lost market share, expedite fees, or write-offs. This goes beyond total
It Pays to Understand the Total Cost of Ownership (TCO) for Mobile Computers
One of the first and seemingly simple questions that companies ask when making IT investments is “how much does it cost?” Many often find themselves wondering
to Understand the Total Cost of Ownership (TCO) for Mobile Computers One of the first and seemingly simple questions that companies ask when making IT investments is “how much does it cost?” Many often find themselves wondering why—even after a successful implementation—their costs keep going up. When evaluating a mobile workforce automation project, companies should take the time to conduct a thorough total cost of ownership (TCO) analysis to detect hidden costs—and avoid nasty surprises.
Drive down cost? What does that really mean in a supply chain world?
Yes all of us are well aware that the global economy is in a downturn. We hear it in the news, on blogs, in articles, and we see it around us with massive
strategies to bring down cost in the overall supply chain process. Here I’ll discuss two concepts on cost: cost cutting and cost reducing , and will be using definitions which are in line with Jim Tompkins article The Riddle of Supply Chain Cost Reduction . In the upcoming blogs, I will specifically discuss aspects of inventory management and IT systems and how to implement better business processes to achieve the cost reduction measures in an organization. Many organizations would like to lower their
Cost Benefits of Complete Change Life Cycle Management for the Oracle E-Business Suite
IT service delivery departments today need to keep spending under control without compromising service quality@running a very tight technical and operational
Benefits of Complete Change Life Cycle Management for the Oracle E-Business Suite IT service delivery departments today need to keep spending under control without compromising service quality—running a very tight technical and operational ship is vital. Achieving this involves at least three components of application management. Find out what they are, and how you can reduce costs and maximize staff productivity while managing the change process for the Oracle E-Business Suite.
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