With the boom in sales of smart mobile handsets, the opportunity for developing and selling mobile applications is ever more appealing. But the market is changing and evolving rapidly, with new concepts and technologies vying for attention. Discover why, in order to gain momentum, mobile applications need to have both appealing value for customers and the most appropriate, rapid, and wide-reaching routes to market.
something really different. Of course there are recommendation engines to solicit buyer feedback, Web2.0 user generated contributions and social networks, but these too need significant effort, through upfront planning, targeting and vendor support of the online communities to be effective. 4. Conclusion The internet has extended the reach of corporate information and services directed at consumers, but, mobile takes digital reach a step closer, adding the ability to shift the place or location where an