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Abstract: The star above small and medium businesses (SMB) has never been so bright. CRM solution vendors are
courting this market segment extensively. This is the second of a series of articles that look at strategies deployed by major enterprise solution vendors to attract the SMB decision makers and whether those vendors are ''dumbing down'' their enterprise software for the mid-market. This article evaluates SAP's mid-market solutions and its implementation approach.
PubDate: 6/30/2003
Abstract: Trying to sell dumbed-down versions of mySAP Business Suite, Oracle E-Business Suite, without a serious re-engineering of these products, has not worked for the lower-end of the market. To date, Oracle and SAP have responded by acquiring more suitable genuine products for the segment, while it is not unlikely to see PeopleSoft and J.D. Edwards follow suit in the future.
Abstract: Mid-market and the SMB segment are the next frontiers and a promised land for all the enterprise vendors, small and large alike.Still, the willingness of smaller IT departments to go for more sophisticated technology beyond the all-too-common dispersed islands of information on Excel spreadsheets, Access-based reports and queries, or even managers’ pocket paper-pads and post-it notes, does not guarantee any vendor an easy ride.
Abstract: As the battle for the mid-market intensifies, each Tier 1 vendor is exhibiting its bag of tricks for small-to-medium enterprises. While PeopleSoft is refining its fixed-price & time proposition to the upper-end of the mid-market, SAP is trying a twofold strategy of promulgating its mySAP All-in-One similar offering for the higher-end of the mid-market, while offering SAP Business One product to appeal to complexity-adverse smaller enterprises. Oracle seems to be dabbling with both approaches…
Abstract: While fixed time and cost solutions delivered packaged from pristine laboratories do have their appeal, SMEs are becoming increasingly savvy to ask for more than just these implementations perceived as cookie-cutter approach.
Abstract: There has been significant activity in the public sector, with all major players winning important new federal contracts for Enterprise Resource Planning (ERP). This strong government interest in ERP applications means that ERP seems to be getting some infusion from this sector at least.