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"Ads are us", boasts CMGI
In the month of September Internet giant CMGI made three separate acquisitions of companies involved in advertising and profiling, giving it coverage in almost all sectors of the Internet advertising market.

cpa ads   Ads are us , boasts CMGI Ads are us , boasts CMGI D. Geller - October 1, 1999 Read Comments Event Summary On September 30, 1999 CMGI announced its purchase of Flycast Communications (Nasdaq: FCST) for $559 million. The agreement followed on the heels of CMGI s purchase of AdForce (Nasdaq: ADFC) for $500M on September 20 and the purchase of AdKnowledge for $193 million by CMGI s majority owned subsidiary Engage (Nasdaq: ENGA). Prior to this outlay of $1.252 billion over 10 days, Engage had paid $30 Read More...

Engage AudienceNet Brings Users the Ads They Want To See
Engage has introduced a new product that delivers ads to users who are most likely to be receptive to them. AudienceNet relies on data collecting, proprietary algorithms and old-fashioned direct marketing savvy to increase clickthrough rates.

cpa ads  Engage AudienceNet Brings Users the Ads They Want To See Engage AudienceNet Brings Users the Ads They Want To See D. Geller - December 1, 1999 Read Comments Product Background AudienceNet is Engage Technologies (Nasdaq: ENGA) first significant application of their core personalization technology. Developing this technology has been the focus of the company ever since its founding by David Wetherell, CEO of CMGI (Nasdaq: CMGI) and Engage s CTO Daniel J. Jaye. Their purpose was to apply what they knew Read More...
Discrete Enterprise Resource Planning (Discrete ERP) RFI / RFP Template
Financials, Human Resources, Manufacturing Management, Inventory Management, Purchasing Management, Quality Management, Sales Management, Product Technology
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Documents related to » cpa ads


Can High Flying NetGravity Maintain Its Position?
NetGravity's ad serving software remains a leader, and its merger with DoubleClick should have the company celebrating, but CMGI is massing troops on the border, and NetGravity needs to gird for war.

cpa ads  Can High Flying NetGravity Maintain Its Position? Can High Flying NetGravity Maintain Its Position? D. Geller - October 1, 1999 Read Comments Vendor Genesis NetGravity was founded in 1995 by Chairman John Danner as the first commercial provider of online advertising solutions. NetGravity had $11.6 million in revenues in 1998, with an 81.2% increase over 1997 s $6.2 million. Revenues for the six months ending June 1999 were $10.5 million, a 136% increase over the same two quarters in 1998. The company lost Read More...
Technology Evaluation Centers moderates enterprise software sessions at CPA Houston Spring Accounti
Technology Evaluation Centers Inc. (TEC), the leading resource for impartial enterprise software selection announced today that it will be moderating two sessions for the prestigious Houston CPA Society Spring Accounting Expo, being held May 28-29, 2008 at the Houston Reliant Center.

cpa ads  enterprise software sessions at CPA Houston Spring Accounting Expo Technology Evaluation Centers moderates enterprise software sessions at CPA Houston Spring Accounting Expo Oracle, Microsoft, Sage, Microsoft Dynamics and Intuit accounting and financial solutions compared Montreal, Quebec, May 26, 2008- Technology Evaluation Centers Inc. (TEC) , the leading resource for impartial enterprise software selection announced today that it will be moderating two sessions for the prestigious Houston CPA Society Read More...
What Are Your Competitors Telling You? A Case Study: SAP's New Advertising Campaign
SAP has a new marketing campaign. What does this mean for competitors, prospective buyers, and business-to-business marketing professionals? This case study explains why it's important to dig deeper when a company of interest to you changes its marketing campaign.

cpa ads  What Are Your Competitors Telling You? A Case Study: SAP s New Advertising Campaign What Are Your Competitors Telling You? A Case Study: SAP s New Advertising Campaign Lawson Abinanti - January 5, 2006 Read Comments Overview You need to pay close attention to your competitors marketing campaigns, and not just to stay on top of their positioning strategies. Detecting a change signals the need to thoroughly re-evaluate the competitor and to consider how that change may affect you. Such a change could Read More...
PeopleSoft Annuncio-es Continuation Of Its Shopping Spree
While PeopleSoft has added yet another bit of weight to its applications portfolio with the acquisition of Annuncio, potentially earning thereby the ability to manage marketing campaigns and track individual customer's interactions across online and off-line channels, one is to wait and see how quickly and easily the company will assimilate a number of smaller products it has recently bought.

cpa ads  PeopleSoft Annuncio-es Continuation Of Its Shopping Spree PeopleSoft Annuncio-es Continuation Of Its Shopping Spree P.J. Jakovljevic - January 25, 2002 Read Comments Event Summary On January 11, PeopleSoft (NASDAQ: PSFT), one of the leading e-business applications providers, announced that it had entered into a definitive agreement to purchase, for an undisclosed amount, the intellectual property and certain assets of Mountain View, CA-based privately held Annuncio Software Inc. With this purchase, Read More...
Remember The Story About The Secret Cookie Recipe? Looks Like It’s Been Patented
A patent has been issued on a technique for sharing cookie information between different domains. Why?

cpa ads  Remember The Story About The Secret Cookie Recipe? Looks Like It’s Been Patented Remember The Story About The Secret Cookie Recipe? Looks Like It’s Been Patented D. Geller - January 1, 2003 Read Comments Event Summary U.S. Patent Number 6,073,241 has been issued to CNET for Apparatus and method for tracking world wide browser requests across distinct domains using persistent client-side state. The patent application was filed in August 1996, which suggests that inventors Jonathan Rosenberg, Munish Read More...
The 11th Vendor Shootout for ERP: Observations – Part 1 » The TEC Blog
Discussing Enterprise Software and Selection

cpa ads  The 11th Vendor Shootout for ERP: Observations – Part 1 » The TEC Blog TEC Blog     TEC Home     About TEC     Contact Us     About the Bloggers     Follow TEC on Twitter    RSS   Discussing Enterprise Software and Selection --> Fast, Accurate Software Evaluations TEC helps enterprises evaluate and select software solutions that meet their exacting needs by empowering purchasers with the tools, research, and expertise to make an ideal decision. Your software selection starts here. Read More...
Marketing and Intelligence, Together at Last
Net Perceptions ties its own business intelligence package along with Angara’s technology for improving conversion rates into a tidy ASP package.

cpa ads  advertising agencies,personalization technology,web site personalization,partnership agreements,collaborative web,so be,and age,they impact,of age,last of,user were,if can,if not,to data,you can Read More...
Whose ROI is it Anyway? Part Two: Sorting Through Claims
ROI (return on investment) has taken on new importance in examining business initiatives and programs that often involve deployment of enterprise software and information technology. In some cases, "Show me the ROI" has become a smokescreen for "Let's wait and see" or, "Go away. Don't bother me."

cpa ads  Whose ROI is it Anyway? Part Two: Sorting Through Claims Whose ROI is it Anyway? Part Two: Sorting Through Claims Dennis J. Crane - April 13, 2004 Read Comments ROI claims from technology vendors—the first liar doesn t stand a chance Confronted by the demands of today s market, enterprise software vendors at the very least play lip service to ROI selling. For many, this means showing prospects that under some average or typical conditions, implementing the software can lead to a direct cost savings Read More...
The 11th Vendor Shootout for ERP: Observations – Part 1 » The TEC Blog
Discussing Enterprise Software and Selection

cpa ads  The 11th Vendor Shootout for ERP: Observations – Part 1 » The TEC Blog TEC Blog     TEC Home     About TEC     Contact Us     About the Bloggers     Follow TEC on Twitter    RSS   Discussing Enterprise Software and Selection --> Fast, Accurate Software Evaluations TEC helps enterprises evaluate and select software solutions that meet their exacting needs by empowering purchasers with the tools, research, and expertise to make an ideal decision. Your software selection starts here. Read More...

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