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Technology Evaluation Centers moderates enterprise software sessions at CPA Houston Spring Accounting Expo
Technology Evaluation Centers Inc. (TEC), the leading resource for impartial enterprise software selection announced today that it will be moderating two

cpa marketing  Houston Reliant Center. The CPA Society is offering sessions designed to assist enterprises in both Tier 1 and midmarket, in the process of researching or evaluating the latest financial and accounting technology solutions. TEC was asked to moderate a live panel discussion and conduct Q&A sessions, in order to offer equal time and exposure for all technology vendors who will be presenting. Oracle and Microsoft will share their solution highlights, strengths and weaknesses during the session ERP Read More...
Enterprise Marketing Management (EMM)
The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively an...
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Documents related to » cpa marketing


Deltek Going Private Again


cpa marketing  Top 50 certified public accountant (CPA) firm, and GLE Associates , a leading environmental consulting firm. Important new international customers include Grette and Kvale , two of Norway’s most recognized law firms; NERSC, a large Norwegian research foundation; and Imagination , an international marketing agency based in London. Deltek announced the availability of Deltek Capture Analytics , which delivers actionable insight on bids, pipelines, win rates, revenue forecasts, and other critical data Read More...
Accounting for SMBs: A Solution Beyond Entry-level Systems Red Wing Software
Many SMB companies need more functionality than an entry-level system offers, but cannot afford to pay $15,000 (USD) or more for a higher-end product, nor do

cpa marketing  as marketing to the CPA community that is very influential in this market. User Recommendations Red Wing Software, unlike other small accounting software vendors serves a surprisingly wide array of industries: general accounting, small distributors, point-of-sale, service management, agriculture, farms, livestock, and small municipalities. TurningPoint, Red Wing's flagship product is a powerful, yet very reasonably priced accounting system that will appeal to many companies searching for software in that Read More...
Assessing Deltek’s Ongoing Transformation
Conventional wisdom would imply that a software company that changes its owners and CEO in the same year might be in some kind of trouble or facing stormy

cpa marketing  Maconomy has a special CPA edition of the solution that sets it apart. SNG replaced SAP with Maconomy and didn’t really look at any of the competition because the product has a good presence in the CPA market and is experiencing a growing momentum in South Africa specifically. The accounting firm had similar business needs to several of Deltek’s other big CPA customers in the region, including PricewaterhouseCoopers (PwC), BDO Spencer Steward , Grant Thornton , and Mazars , which gave SNG confidence Read More...
The Market Impact of Two Powerhouses
This is an analysis of the equivalent moves of two superpowers to secure the lower-end of the market, also known as the small-to-medium enterprise (SME) market

cpa marketing  the vendor will animate CPAs to resell the upcoming small business accounting (SBA) product. Sage also offers no-frills on-line or retail—via over 5,000 retail outlets, in addition to telesales, direct e-mail and Web ordering—entry-level or feeder business-application packages that attract small businesses early on, such as BusinessWorks Gold , Peachtree, or ACCPAC Simply Accounting . Then, the vendor provides more advanced functions and more scalable software as these businesses grow. Further, Read More...
How to Make Marketing Integration a Whole Lot Easier
Want to really frighten someone? Invite the poor soul to a meeting titled “Marketing Integration Planning.” Because when marketers hear “integration” they

cpa marketing  to Make Marketing Integration a Whole Lot Easier Want to really frighten someone? Invite the poor soul to a meeting titled “Marketing Integration Planning.” Because when marketers hear “integration” they imagine the goal is total, perfect integration, and lose heart—not realizing smaller victories can be achieved along the way with big payoffs. Demystify integration: discover what’s really achievable based on the needs and capabilities of your company and suppliers. Read More...
Paslode Expands Marketing Efforts with Analytics in the Cloud


cpa marketing  Expands Marketing Efforts with Analytics in the Cloud Read More...
The High-stakes World of E-marketing
In marketing, customer lifetime value (CLV) is the present value of the future cash flows attributed to a customer relationship. Using CLV as a metric tends to

cpa marketing   Read More...
7 Secrets to Effective Follow-up Marketing
Apply these seven secrets to your marketing, and you’ll get two to four times the number of deals from a batch of leads. Sounds outrageous? Well, how about this

cpa marketing  Secrets to Effective Follow-up Marketing Apply these seven secrets to your marketing, and you’ll get two to four times the number of deals from a batch of leads. Sounds outrageous? Well, how about this, then? You don’t need an army of telemarketers or a team of slick sales people to do it, either. Read More...
Welcome to the Evolution: Audience Based Marketing - Now and Moving Forward
With recent advancements, publishers and advertisers need to know how to get the right message to the right customer and in the right place to achieve their

cpa marketing  to the Evolution: Audience Based Marketing - Now and Moving Forward With recent advancements, publishers and advertisers need to know how to get the right message to the right customer and in the right place to achieve their campaign goals. This report explores the emergence of data-driven audience targeting and reveals some of the ways that publishers are embracing newer ‘actual data’ tools to create dynamic audience segments that are more flexible and truly able to meet advertisers’ needs. Read More...
Inovis Delves into PIM by Snatching QRS Part Two: QRS Marketing
QRS believes that it adds value to its customers because it offers the products and services that companies need to connect, transact, collaborate, and

cpa marketing  Delves into PIM by Snatching QRS Part Two: QRS Marketing Event Summary On September 3, Inovis International , Inc . An electronic data interchange (EDI), business-to-business (B2B), and value-added network (VAN) connectivity specialist, and a leader in providing e-business commerce automation solutions that facilitate the more effective management of retail, supply, and manufacturing partnerships, and QRS Corporation (NASDAQ: QRSI) announced a definitive agreement to merge. This announcement Read More...
Silverpop Buy Affirms IBM’s Commitment to Marketing
IBM recently announced its intent to acquire Silverpop, Atlanta-based provider of cloud marketing automation software. The giant software vendor values

cpa marketing  Buy Affirms IBM’s Commitment to Marketing IBM recently announced its intent to acquire Silverpop , Atlanta-based provider of cloud marketing automation software, for an undisclosed sum. The giant software vendor values Silverpop's ability to enable personalized interactions with prospective corporate clients and consumers.   While marketers understand the importance of personalization, most struggle to achieve it beyond basic segmentation and audience definition. Silverpop goes a step further Read More...
Salesforce Social.com to Enhance Salesforce Marketing Cloud
Salesforce has announced Salesforce Social.com, a product designed for social advertising and meant to enhance Salesforce Marketing Cloud. To date, Salesforce

cpa marketing  Social.com to Enhance Salesforce Marketing Cloud Salesforce has announced  Salesforce Social.com , a product designed for social advertising and meant to enhance Salesforce Marketing Cloud. To date, Salesforce Marketing Cloud includes social listening (Salesforce Radian6), publishing (Salesforce Buddy Media), and social advertising (Social.com). The solution targets brands and agencies that would like to launch social ad campaigns on Facebook and Twitter. The applications allows companies to Read More...
Sales Is from Mars, Marketing Is from Venus
There is a disconnect between marketing and sales. Marketing is focused on the consumer experience while sales is all about the merchandise. Technologies, such

cpa marketing  Is from Mars, Marketing Is from Venus Introduction Marketers understand the emotions that drive the human animal to indulge in retail excess. As such, the subliminal messages that fill the digital world of television and internet, supported by the plethora of catalogs, all reinforce the experience versus the item. And this is supported by the fantasy world of the holiday shopping mall. January is what I think of as retail research month . Actually, the retail process starts in December—shopping Read More...
HR Tech 2013 Interview: Frank Moreno, Director, Product Marketing, Kronos Inc.
HCM Analyst Raluca Druta interviews Frank Moreno, Director of Product Marketing at Kronos, live on the show floor at the 2013 HR Technology® Conference

cpa marketing  Tech 2013 Interview: Frank Moreno, Director, Product Marketing, Kronos Inc. HCM Analyst Raluca Druta interviews Frank Moreno, Director of Product Marketing at Kronos, live on the show floor at the 2013 HR Technology® Conference & Exposition. Listen and find out how customers are responding to Kronos’ Workforce Central 7, what’s in store for the company’s cloud services offering, and whether Kronos has any plans to grow into a full-fledged HCM suite. Read More...

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