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Software Functionality Revealed in Detail
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Engage AudienceNet Brings Users the Ads They Want To See
Engage has introduced a new product that delivers ads to users who are most likely to be receptive to them. AudienceNet relies on data collecting, proprietary

cpc ads  AudienceNet Brings Users the Ads They Want To See Product Background AudienceNet is Engage Technologies' (Nasdaq: ENGA) first significant application of their core personalization technology. Developing this technology has been the focus of the company ever since its founding by David Wetherell, CEO of CMGI (Nasdaq: CMGI) and Engage's CTO Daniel J. Jaye. Their purpose was to apply what they knew about direct marketing to the Internet. In the process they developed data mining technology which was

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

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Advertising Makes It Up In Volume


A small decline in Internet advertising rates turns out to be no problem for the advertising business as inventory explodes.

cpc ads  Makes It Up In Volume Event Summary AdKnowledge eAnalytics, the strategic analysis arm of Engage Technologies (NASDAQ: ENGA) has issued its annual review of online advertising. Engage is a subsidiary of CMGI (NASDAQ: CMGI). The report finds a modest decline in CPM rates, the basic measure of the cost of advertising. The CPM rate is the price a website charges an advertiser for showing one thousand impressions of an ad. The average CPM rate decreased from $35.13 in December 1998 to $33.75 in Read More

How to Serve an Ad


Presents an overview of the basic technology used in all ad-serving solutions.

cpc ads  to Serve an Ad The Problem If you know in advance which ad you want on each page of your site you do not need an ad server. Historically, the first application of ad serving was for banner rotation. Rather than have a single advertisement appear to everyone who looks at a page, every time they view it, web sites wanted the ability to sell that ad position to many advertisers. When the page is viewed, every advertiser has an equal chance of showing up. You do not need expensive software to do simple Read More

Engage Helps Advertisers Fish for Best Prospects


Engage announces a new service that lets advertisers target individual users.

cpc ads  Helps Advertisers Fish for Best Prospects Event Summary Engage (Nasdaq: ENGA) announced a new service called AudienceNet that allows advertisers using its Engage ad network to target ads to users based on anonymous profiles. The company claims a database of 35 million consumer profiles. Market Impact Engage is member of the CMGI (Nasdaq: CMGI) family of companies, and is a cornerstone in its advertising tournament with DoubleClick. Engage claims that AudienceNet is fundamentally different from Read More

Advertising Revenues Grow and Grow but Slower and Slower


Internet advertising revenues grew again in the first quarter of 1999, to $693 million.

cpc ads  Revenues Grow and Grow but Slower and Slower Event Summary In a report jointly issued by the Internet Advertising Board and the New Media Group of PricewaterhouseCoopers, revenues from Internet advertising reached $693 million in Q1 1999, an increase of $38 million over the previous quarter and $342 million (almost double) the same quarter in 1998. Market Impact This is certainly good news, although not unexpected, for the advertising industry. Agencies that are responsible for creating ads Read More

B2B Demand Generation: How Successful Companies Are Improving Sales and Marketing Results


For decades, solution-selling and marketing methodologies have used the principle of identifying pains associated with business processes, in order to create urgency and demand for products and services. With the foundational premise that marketers need to drive more revenue while optimizing marketing investments, successful business-to-business (B2B) companies have focused on four critical pillars needed to optimize the lead-to-sale process.

cpc ads  Demand Generation: How Successful Companies Are Improving Sales and Marketing Results B2B Demand Generation: How Successful Companies Are Improving Sales and Marketing Results s If you receive errors when attempting to view this white paper, please install the latest version of Adobe Reader. Score your leads, nurture them and convert them to customers automatically. Silverpop Engage B2B (formerly Vtrenz) is the leading on-demand marketing automation solution forB2B marketers. Source : Vtrenz Inc Read More

Advertising Continues to be Growth Business


The quarterly report on advertising trends from AdKnowledge eAnalytics shows that there are more places than ever to advertise, and that the cost of advertising hasn’t dropped. The study also suggests that advertising is more valuable than it was ever thought to be.

cpc ads  Continues to be Growth Business Advertising Continues to be Growth Business D. Geller - June 5, 2000 Event Summary AdKnowledge eAnalytics, the strategic analysis arm of Engage Technologies (NASDAQ: ENGA), has issued a quarterly review of online advertising. Engage is a subsidiary of CMGI (NASDAQ: CMGI). The report indicates that the trend toward stabilization of the CPM (cost per thousand impressions) rate, noticed in its annual report issued in February (see TEC article Advertising Makes It Up Read More

Stand Out in the Crowd


It pays to clearly and compellingly differentiate your products from those of your competitors. How will Microsoft Business Solutions differentiate its products from Best Software's?

cpc ads  Out in the Crowd Situation I was down at the Seattle waterfront the other day, and it occurred to me that even though I couldn't tell one seagull from another, the gulls didn't seem to have the same problem. In particular, they saw a difference in one bird whose mere presence prompted others to drop their scraps of food, so he could swoop down and enjoy a meal. He didn't even act aggressively but somehow this gull stood out—and that enabled him to make a terrific living. The lesson for business-to-b Read More

PeopleSoft Annuncio-es Continuation Of Its Shopping Spree


While PeopleSoft has added yet another bit of weight to its applications portfolio with the acquisition of Annuncio, potentially earning thereby the ability to manage marketing campaigns and track individual customer's interactions across online and off-line channels, one is to wait and see how quickly and easily the company will assimilate a number of smaller products it has recently bought.

cpc ads  Annuncio-es Continuation Of Its Shopping Spree Event Summary On January 11, PeopleSoft (NASDAQ: PSFT), one of the leading e-business applications providers, announced that it had entered into a definitive agreement to purchase, for an undisclosed amount, the intellectual property and certain assets of Mountain View, CA-based privately held Annuncio Software Inc. With this purchase, PeopleSoft strives to continue to raise the bar in delivering industry-leading CRM functionality. The acquisition Read More

Traffic Audits Make Strange Bedfellows: Part II - The Audit Process


With traffic being the lifeblood of an e-commerce site the Marketing crew knows that the traffic numbers are going to be audited. And they look to the CIO to make sure that the numbers will pass muster. If there’s a problem with the numbers, the CIO may be blamed. So it’s important to understand what auditors want to see, and to make sure that your collection and reporting procedures are appropriate. The greatest danger is having to restate numbers that you’ve already provided to advertisers.

cpc ads  Audits Make Strange Bedfellows: Part II - The Audit Process This is Part II of a two part article. Part I : The Why's and What's of Auditing Part II : The Audit Process What's in an audit? The audit is a process for verification of the numbers that you report to your advertisers. Audits can be performed in a number of different ways. Server-based audits examine data that is available at the server, most importantly traffic logs and web logs. An auditing organization will prowl through the logs to Read More

What Are Your Competitors Telling You? A Case Study: SAP's New Advertising Campaign


SAP has a new marketing campaign. What does this mean for competitors, prospective buyers, and business-to-business marketing professionals? This case study explains why it's important to dig deeper when a company of interest to you changes its marketing campaign.

cpc ads  Are Your Competitors Telling You? A Case Study: SAP's New Advertising Campaign Overview You need to pay close attention to your competitors' marketing campaigns, and not just to stay on top of their positioning strategies. Detecting a change signals the need to thoroughly re-evaluate the competitor and to consider how that change may affect you. Such a change could indicate a management change at your competitor, a new company strategy, a change in target market, pressure from other competitors, or Read More

Conviction is the Intangible in a Successful Positioning Process


You need conviction to skillfully handle the inevitable criticism during the positioning process. Otherwise, you're likely to try something different every time someone challenges you. This doesn't need to happen. Adopt a positioning process that includes an evaluation criterion.

cpc ads  message strategy,product information management,PIM,positioning strategy,positioning statement,positioning process,rationale document,evaluation criteria,target market,target audience,marketing,formal feedback loops,PowerPoint presentation Read More

TEC Helps Companies Compare, Select, and Evaluate PPM or Project Portfolio Management Software


Enterprise software analyst firm Technology Evaluation Centers (TEC) recently launched its Project Portfolio Management (PPM) Evaluation Center, to help project managers, consultants, and decision makers compare the most qualified PPM systems based on their own, unique priorities.

cpc ads  Helps Companies Compare, Select, and Evaluate PPM or Project Portfolio Management Software TEC Helps Companies Compare, Select, and Evaluate PPM or Project Portfolio Management Software Montreal, Canada - December 20, 2005 Enterprise software analyst firm Technology Evaluation Centers (TEC) recently launched its Project Portfolio Management (PPM) Evaluation Center, to help project managers, consultants, and decision makers compare the most qualified PPM systems based on their own, unique priorities. Read More

U.S. vs. Microsoft: Another Day of Reckoning


Settlement talks between the U.S. Department of Justice and Microsoft broke down, leading to a historic ruling against the software giant. A breakup of Microsoft is looking more likely.

cpc ads  microsoft,windows,Federal antitrust laws,microsoft law violation,microsoft antitrust laws Read More

TEC Newsletter, What Makes it Worthy?


Do you still read tech/business industry e-mail newsletters? In the early days of the Web, I remember going to a conference talking about the importance of developing an e-mail newsletter to communicate with customers. Now, many people simply mark the newsletters they receive as spam. A lot of e-mail services automatically mark legitimate newsletters as spam too. Are e-mail newsletters no longer

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