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Engage AudienceNet Brings Users the Ads They Want To See
Engage has introduced a new product that delivers ads to users who are most likely to be receptive to them. AudienceNet relies on data collecting, proprietary

cpc ads  AudienceNet Brings Users the Ads They Want To See Product Background AudienceNet is Engage Technologies' (Nasdaq: ENGA) first significant application of their core personalization technology. Developing this technology has been the focus of the company ever since its founding by David Wetherell, CEO of CMGI (Nasdaq: CMGI) and Engage's CTO Daniel J. Jaye. Their purpose was to apply what they knew about direct marketing to the Internet. In the process they developed data mining technology which was Read More...
Discrete Manufacturing (ERP)
The simplified definition of enterprise resource planning (ERP) software is a set of applications that automate finance and human resources departments and help manufacturers handle jobs such as or...
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Documents related to » cpc ads


Engage Helps Advertisers Fish for Best Prospects
Engage announces a new service that lets advertisers target individual users.

cpc ads  Helps Advertisers Fish for Best Prospects Event Summary Engage (Nasdaq: ENGA) announced a new service called AudienceNet that allows advertisers using its Engage ad network to target ads to users based on anonymous profiles. The company claims a database of 35 million consumer profiles. Market Impact Engage is member of the CMGI (Nasdaq: CMGI) family of companies, and is a cornerstone in its advertising tournament with DoubleClick. Engage claims that AudienceNet is fundamentally different from Read More...
How to Serve an Ad
Presents an overview of the basic technology used in all ad-serving solutions.

cpc ads  to Serve an Ad The Problem If you know in advance which ad you want on each page of your site you do not need an ad server. Historically, the first application of ad serving was for banner rotation. Rather than have a single advertisement appear to everyone who looks at a page, every time they view it, web sites wanted the ability to sell that ad position to many advertisers. When the page is viewed, every advertiser has an equal chance of showing up. You do not need expensive software to do simple Read More...
Adsmart Blazes Vertical B2B Trail
Online advertising network Adsmart will be developing ad networks based on vertical business-to-business markets. This may reduce some of the variability of

cpc ads  Blazes Vertical B2B Trail Event Summary Adsmart is a privately held company in which CMGI (Nasdaq: CMGI) has a majority stake. As an online advertising network, Adsmart's function is to bring advertising to websites. Adsmart has experience serving websites that are too small to manage their own advertising, although it does have many large brand name sites on their client list. Part of the company's added value is to match advertisers with websites whose surfership is likely to respond to the Read More...
Advertising Revenues Grow and Grow but Slower and Slower
Internet advertising revenues grew again in the first quarter of 1999, to $693 million.

cpc ads  Revenues Grow and Grow but Slower and Slower Event Summary In a report jointly issued by the Internet Advertising Board and the New Media Group of PricewaterhouseCoopers, revenues from Internet advertising reached $693 million in Q1 1999, an increase of $38 million over the previous quarter and $342 million (almost double) the same quarter in 1998. Market Impact This is certainly good news, although not unexpected, for the advertising industry. Agencies that are responsible for creating ads Read More...
Geocoding: Acquiring Location Intelligence to Make Better Business Decisions
By geocoding your address data, you have the location intelligence that helps you see patterns and create new opportunities to grow your business. There are

cpc ads  Acquiring Location Intelligence to Make Better Business Decisions In his search for better geocoding technology, Grauberger discovered several providers including Melissa Data Corp. Based in Rancho Santa Margarita, CA, Melissa Data provides easy-to-use and cost-effective data quality solutions with emphasis on address and phone verification, postal encoding, and data enhancements. Source : Melissa Data Resources Related to Geocoding: Acquiring Location Intelligence to Make Better Business Read More...
What's Ahead for Users on the Enterprise Infrastructure Battlefront?
The battle between Oracle, Microsoft, SAP, and IBM goes far beyond applications -- it goes right into the technology stack or the enterprise infrastructure. As

cpc ads  s Ahead for Users on the Enterprise Infrastructure Battlefront? Competition Involves Infrastructure Competition has increased since Oracle successfully acquired PeopleSoft , which was finalized in December. The process was far from pretty, involving court cases and not to mention some bad blood between executives. Now it is the competition's turn to react. Because Oracle's product roadmap does not include active marketing for PeopleSoft and J.D Edwards , the competition, including SAP and Microsoft Read More...
Not All Acquisitions Happen: JDA and QRS Part Two: Market Impact
The QRS acquisition by JDA would have eventually brought together two providers of complementary e-commerce products that would help retailers, manufacturers

cpc ads  All Acquisitions Happen: JDA and QRS Part Two: Market Impact Market Impact In mid-July, JDA Software Group Inc . (NASDAQ: JDAS), a prominent global provider of integrated software and professional services for the retail demand chain with over 4,500 customers, and QRS Corporation (NASDAQ: QRSI), a leading provider of collaborative commerce and trading community building solutions, with nearly 10,000 retail and manufacturing customers, announced a definitive agreement for JDA to acquire QRS as the Read More...
Taking It to the Streets: A Guide to Wide Area Wireless for the Non-technical Business Professional
It s hard to go anywhere these days and not see ads for mobile wireless carriers. But the technology is so confusing and the choices so overwhelming, it can be

cpc ads  It to the Streets: A Guide to Wide Area Wireless for the Non-technical Business Professional It s hard to go anywhere these days and not see ads for mobile wireless carriers. But the technology is so confusing and the choices so overwhelming, it can be impossible to know which solution to choose. Before making the wrong choice, it’s best to have a basic understanding of mobile wireless communication—how it is currently being used in the industry, and how it can benefit your organization in the Read More...
SAP SeeWhy Acquisition Complements hybris and Adobe Offerings
SAP recently announced plans to acquire SeeWhy, a Boston-based behavioral marketing software company, whose solutions provide real-time 1-to-1 marketing

cpc ads  industry watch, e-commerce, omni-channel, retail, marketing, crm, bi, analytics, SeeWhy, SAP Read More...
Bond Talent Software
Developed specifically for the human capital management (HCM) industry, Bond software combines a complete order/assignment, placement, and resume retrieval

cpc ads   Read More...
Active Voice’s Unity ~ In Pursuit of the Perfect Unified Messaging Solution
Throughout the past seventeen years Active Voice has enjoyed considerable growth and success developing Unified Messaging solutions for major collaborative

cpc ads  prairie voice services,att unified communications,email to voicemail,unified communications demo,unified communications magazine,free voicemail number,free voicemail services,exchange 2007 unified messaging,virtual hosted pbx,toll free voice mail service,free voice mail services,free voicemail service,microsoft unified messaging,on hold voice,unified messaging solution Read More...
PeopleSoft Annuncio-es Continuation Of Its Shopping Spree
While PeopleSoft has added yet another bit of weight to its applications portfolio with the acquisition of Annuncio, potentially earning thereby the ability to

cpc ads  Annuncio-es Continuation Of Its Shopping Spree Event Summary On January 11, PeopleSoft (NASDAQ: PSFT), one of the leading e-business applications providers, announced that it had entered into a definitive agreement to purchase, for an undisclosed amount, the intellectual property and certain assets of Mountain View, CA-based privately held Annuncio Software Inc. With this purchase, PeopleSoft strives to continue to raise the bar in delivering industry-leading CRM functionality. The acquisition Read More...
BI State of the Market Report
IT departments rarely know as much about a business as the business people themselves. But business users still depend on IT to deliver answers related to the

cpc ads  State of the Market Report TEC's analysts evaluate, compare, and impartially select business software and services, including Enterprise Resource Planning (ERP) Supply Chain Management (SCM) Customer Relationship Management (CRM) Business Intelligence (BI) Outsourcing etc. Source: Technology Evaluation Centers Resources Related to BI State of the Market Report : Business Intelligence (BI) (Wikipedia) BI State of the Market Report BI 2.0 is also known as : Business Intelligence 2.0 , BI 2.0 Solution , Read More...

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