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Advertising Makes It Up In Volume
A small decline in Internet advertising rates turns out to be no problem for the advertising business as inventory explodes.

cpc advertising  Advertising Makes It Up In Volume Advertising Makes It Up In Volume D. Geller - February 18, 2000 Read Comments Event Summary AdKnowledge eAnalytics, the strategic analysis arm of Engage Technologies (NASDAQ: ENGA) has issued its annual review of online advertising. Engage is a subsidiary of CMGI (NASDAQ: CMGI). The report finds a modest decline in CPM rates, the basic measure of the cost of advertising. The CPM rate is the price a website charges an advertiser for showing one thousand impressions of an Read More...

The Rise or Fall of Internet Advertising
Is the Internet advertising industry about to crash? Some pundits think so. Researchers and entrepreneurs aren't so sure

cpc advertising  The Rise or Fall of Internet Advertising The Rise or Fall of Internet Advertising D. Geller - October 29, 1999 Read Comments Event Summary Two columnists have independently sounded the death knell for Internet advertising. Widely respected usability expert Jakob Nielsen believes that the strategy of building businesses based on getting revenues from selling ad space is no longer viable. Infoworld columnist Dylan Tweney goes further, and predicts the demise of the Internet advertising industry. Tweney Read More...
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Documents related to » cpc advertising


Advertising Revenues Grow and Grow but Slower and Slower
Internet advertising revenues grew again in the first quarter of 1999, to $693 million.

cpc advertising  Advertising Revenues Grow and Grow but Slower and Slower Advertising Revenues Grow and Grow but Slower and Slower D. Geller - October 6, 1999 Read Comments Event Summary In a report jointly issued by the Internet Advertising Board and the New Media Group of PricewaterhouseCoopers, revenues from Internet advertising reached $693 million in Q1 1999, an increase of $38 million over the previous quarter and $342 million (almost double) the same quarter in 1998. Market Impact This is certainly good news, Read More...
Advertising Continues to be Growth Business
The quarterly report on advertising trends from AdKnowledge eAnalytics shows that there are more places than ever to advertise, and that the cost of advertising hasn’t dropped. The study also suggests that advertising is more valuable than it was ever thought to be.

cpc advertising  Advertising Continues to be Growth Business Advertising Continues to be Growth Business D. Geller - June 5, 2000 Read Comments D. Geller - June 5, 2000 Event Summary AdKnowledge eAnalytics, the strategic analysis arm of Engage Technologies (NASDAQ: ENGA), has issued a quarterly review of online advertising. Engage is a subsidiary of CMGI (NASDAQ: CMGI). The report indicates that the trend toward stabilization of the CPM (cost per thousand impressions) rate, noticed in its annual report issued in February Read More...
Traffic Audits Make Strange Bedfellows: Part I - The Why’s and What’s of Auditing
Have you heard the one where the Director of Product Marketing, the CIO and the auditor are found together in a small conference room? Couldn’t happen, you say? Au contraire! With traffic being the lifeblood of an e-commerce site the Marketing crew knows that the traffic numbers are going to be audited. And they look to the CIO to make sure that the numbers pass muster. If there’s a problem with the numbers, the CIO may be blamed.

cpc advertising  Traffic Audits Make Strange Bedfellows: Part I - The Why’s and What’s of Auditing Traffic Audits Make Strange Bedfellows: Part I - The Why’s and What’s of Auditing D. Geller - September 13, 2000 Read Comments This is Part I of a two part article. Part I : The Why s and What s of Auditing Part II : The Audit Process Why Audit The Numbers? If you re ever feeling really and truly mean, here s a nasty trick to play on your marketing and ad sales colleagues. Wait, with a friend, until some of these Read More...
Connect the Dots: Simplifying the Online Ad Business
Over the past few years, the online advertising space has become crowded and very complex, and more technologically driven middle-men have acquired increasingly large shares of the overall online revenue. Traditional publishers have been at a disadvantage and struggling to regain control over their online ad business. In this white paper, we propose a solution that straddles the whole value chain through a suite of previously unconnected technologies. By connecting all these dots, publishers are empowered to effectively create and use behavioral data patterns of their visitors, and sell advertisement with exclusive access to different types of audiences--thus returning to a more profitable business model of advertising in media.

cpc advertising  Connect the Dots: Simplifying the Online Ad Business Connect the Dots: Simplifying the Online Ad Business Source: cXense Document Type: White Paper Description: Over the past few years, the online advertising space has become crowded and very complex, and more technologically driven middle-men have acquired increasingly large shares of the overall online revenue. Traditional publishers have been at a disadvantage and struggling to regain control over their online ad business. In this white paper, we Read More...
Has SAP Found Magic Formula (One) To Learn The Ropes Of Marketing?
SAP is responding to the changing Internet marketplace in a multiplicity of ways. First, by restructuring to develop flexibility; then, by forming key partnerships and alliances to put content behind its extensive advertising campaign for mySAP.com, which started in full force on September 22. Will racing’s Formula One help SAP overtake Oracle’s high-flying marketing machine?

cpc advertising  Has SAP Found Magic Formula (One) To Learn The Ropes Of Marketing? Has SAP Found Magic Formula (One) To Learn The Ropes Of Marketing? P.J. Jakovljevic - October 23, 2000 Read Comments P.J. Jakovljevic - October 23, 2000 Event Summary On September 22, SAP AG (NYSE: SAP), the leading provider of enterprise software solutions, unveiled a wide-ranging, global advertising and promotional awareness campaign designed to build upon its success as the world s leading provider of e-business solutions . The Read More...
Calgoo In-Calendar Marketing
The increasing number of marketing messages consumed by the average person every day is making it harder for businesses to reach their target audiences. Lack of calendar interoperability has made it impossible to place advertising in the calendars of desktop calendar and web calendar users. Find out how delivering in-calendar content, on a purely opt-in basis, can be an effective alternative to e-mail marketing.

cpc advertising  Calgoo In-Calendar Marketing Calgoo In-Calendar Marketing Source: Calgoo Document Type: White Paper Description: The increasing number of marketing messages consumed by the average person every day is making it harder for businesses to reach their target audiences. Lack of calendar interoperability has made it impossible to place advertising in the calendars of desktop calendar and web calendar users. Find out how delivering in-calendar content, on a purely opt-in basis, can be an effective alternative to Read More...
Advertising Online - A Guide to Successful Market Penetration Part Three: Geo Targeting and Fraud P
The same type of technology used to identify and suppress certain types of traffic can also be used for good - geo targeting can supply geographically specific traffic to your site.

cpc advertising  Advertising Online - A Guide to Successful Market Penetration Part Three: Geo Targeting and Fraud Protection Advertising Online - A Guide to Successful Market Penetration Part Three: Geo Targeting and Fraud Protection Deborah Kilpatrick - January 18, 2003 Read Comments Geo Targeting and Fraud Protection Programs Pay-Per-Click search engine traffic is a popular means of bringing qualified users to sites. Technology has evolved tremendously, allowing the targeting and tracking abilities of an engine to Read More...
Vertical Marketing--What Is A Vertical?
What is vertical marketing? Vertical marketing is product and promotion efforts targeted at specific industries. Many benefits are derived from vertical marketing. These include messages that are better received, credibility, marketing budgets that go farther, less competition, etc. A common mistake is the failure to understand the verticals you choose to target. The definition of a vertical is not what the vendor thinks; it is what the prospects think.

cpc advertising  vertical marketing,marketing branding,promotion marketing,promotional marketing,brand marketing,marketing blog,tips marketing,marketing and branding,b2b marketing,sales and marketing strategy,experiential marketing,vertical marketing network,advertising strategies,sales strategy,direct response marketing Read More...
10 Reasons Why E-commerce Fails
“Build it and they will come” is not a strategy for e-commerce success. You wouldn’t expect a new store to bring in business without advertising and promotion, so why would you build a Web site and expect it to boost business if nobody knows it exists? E-commerce must be supported with marketing and advertising. Learn about the other nine reasons why e-commerce fails and how you can overcome these pitfalls.

cpc advertising  10 Reasons Why E-commerce Fails 10 Reasons Why E-commerce Fails Source: bwired Document Type: Checklist/Guide Description: “Build it and they will come” is not a strategy for e-commerce success. You wouldn’t expect a new store to bring in business without advertising and promotion, so why would you build a Web site and expect it to boost business if nobody knows it exists? E-commerce must be supported with marketing and advertising. Learn about the other nine reasons why e-commerce fails and how you Read More...

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