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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 cpg crm


Why Are CRM and Analytics Intrinsically Connected?
The new metrics of customer profitability, lifetime value, and wallet share are needed to supplement the traditional metrics of market share and penetration

cpg crm  allow consumer packaged goods (CPG) manufacturers to predict the needs and demands at different stores and locations in short time frames. (see SAS: Striving to Maintain Leadership series , especially Part Two.) It has also acquired Marketmax, a former provider of retail intelligence and merchandizing applications, which will give SAS' solutions a more complete view of demand/supply chain. Marketmax's retail optimization solution will be linked to the SAS Value Chain Analytics. (see Retail Market

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

CRM for Financial and Insurance Markets

Customer relationship management (CRM) focuses on the retention of customers by collecting data from all customer interactions with a company from all access points (by phone, mail, or Web, or in the field). The company can then use this data for specific business purposes by taking a customer-centric rather than a product-centric approach. CRM applications are front-end tools designed to facilitate the capture, consolidation, analysis, and enterprise-wide dissemination of data from existing and potential customers. This process occurs throughout the marketing, sales, and service stages, with the objective of better understanding one’s customers and anticipating their interest in an enterprise’s products or services.  

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