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Engage AudienceNet Brings Users the Ads They Want To See
Engage has introduced a new product that delivers ads to users who are most likely to be receptive to them. AudienceNet relies on data collecting, proprietary

cpm ads  advertising networks, also at CPM rates. Some of Engage's largest partners are websites and advertising networks that are also owned by parent CMGI. Joining AudienceNet as a website is not difficult, but does take time. The company estimates that this will normally be a six-week process. The website pages have to be mapped to specific interest areas, which involves analysis by Engage's ontologists, and then the ad tags (See TEC Technology Research Note: How to Serve an Ad: Better to Buy Than to Build Read More

Discrete Manufacturing (ERP)
The simplified definition of enterprise resource planning (ERP) software is a set of applications that automate finance and human resources departments and help manufacturers handle jobs such as or...
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Documents related to » cpm ads


The Rise or Fall of Internet Advertising
Is the Internet advertising industry about to crash? Some pundits think so. Researchers and entrepreneurs aren't so sure

cpm ads  Rise or Fall of Internet Advertising Event Summary Two columnists have independently sounded the death knell for Internet advertising. Widely respected usability expert Jakob Nielsen believes that the strategy of building businesses based on getting revenues from selling ad space is no longer viable. Infoworld columnist Dylan Tweney goes further, and predicts the demise of the Internet advertising industry. Tweney cites declining clickthrough rates and the estimated spending for television ads to Read More
Advertising Continues to be Growth Business
The quarterly report on advertising trends from AdKnowledge eAnalytics shows that there are more places than ever to advertise, and that the cost of advertising

cpm ads  ), continues. The average CPM dropped sixteen cents from $33.75 to $33.59; on a percentage basis that was about half the decrease of the previous quarter. Simultaneously, the number of sites seeking advertising rose from 3792 to 4070; this translates into adding one new site that accepts ads every eight hours. An unexpected result came from examining the history of surfers who had gotten to an advertiser's web site and taken some action, such as doing a search or buying a product - such actions are Read More
Advertising Makes It Up In Volume
A small decline in Internet advertising rates turns out to be no problem for the advertising business as inventory explodes.

cpm ads  In a steady-state situation, CPM rates and inventory would look stable over a long enough time span, but might tend to fluctuate over shorter times, much as do predator-prey populations in the wilderness. (First the wolves kill off almost all the deer, but then with no venison to eat the wolf populations decline, giving the deer a chance to replenish. Then the wolves have easy pickings, so their numbers rise, and the cycle repeats. This is a classic example in college courses on differential equations. Read More
Adsmart Blazes Vertical B2B Trail
Online advertising network Adsmart will be developing ad networks based on vertical business-to-business markets. This may reduce some of the variability of

cpm ads  Blazes Vertical B2B Trail Event Summary Adsmart is a privately held company in which CMGI (Nasdaq: CMGI) has a majority stake. As an online advertising network, Adsmart's function is to bring advertising to websites. Adsmart has experience serving websites that are too small to manage their own advertising, although it does have many large brand name sites on their client list. Part of the company's added value is to match advertisers with websites whose surfership is likely to respond to the Read More
Traffic Audits Make Strange Bedfellows: Part I - The Why’s and What’s of Auditing
Have you heard the one where the Director of Product Marketing, the CIO and the auditor are found together in a small conference room? Couldn’t happen, you say

cpm ads  Audits Make Strange Bedfellows: Part I - The Why’s and What’s of Auditing This is Part I of a two part article. Part I : The Why's and What's of Auditing Part II : The Audit Process Why Audit The Numbers? If you're ever feeling really and truly mean, here's a nasty trick to play on your marketing and ad sales colleagues. Wait, with a friend, until some of these folks get on the elevator, and follow them in. Here's what you say to your companion in crime: I just heard that there was a real Read More
Taking It to the Streets: A Guide to Wide Area Wireless for the Non-technical Business Professional
It s hard to go anywhere these days and not see ads for mobile wireless carriers. But the technology is so confusing and the choices so overwhelming, it can be

cpm ads  It to the Streets: A Guide to Wide Area Wireless for the Non-technical Business Professional It s hard to go anywhere these days and not see ads for mobile wireless carriers. But the technology is so confusing and the choices so overwhelming, it can be impossible to know which solution to choose. Before making the wrong choice, it’s best to have a basic understanding of mobile wireless communication—how it is currently being used in the industry, and how it can benefit your organization in the Read More
Microsoft Exchange 2000 Merits Cautious Optimism
The biggest Exchange 2000 issue is not technology, but detailed and structured planning.

cpm ads  Exchange 2000 Merits Cautious Optimism Product Background Exchange Server 2000 is, at its base level, an e-mail server targeted at the messaging needs of both large and small corporations. The initial release of Exchange was a solid first step into the corporate messaging environment, but fell short in several strategic architectural needs, including its information store, or database. Exchange 4.0 had an unexpected storage limitation of 16GB, which caught many systems integrators and Read More
Contributing to the Rejuvenation of Legacy Systems in the Enterprise Resource Planning Field
With its focus on service-oriented architecture, SSA Global appears to be sticking to its pledge to protect the user's investment as much as it can, while still

cpm ads  information. Under the SSA CPM suite (which is powered by Cognos business intelligence [BI] technology), the SSA Financial Reporting , SSA Enterprise Scorecarding , and SSA Analytics modules provide insight into business performance and required changes. Business process services, as the term implies, aim at enhancing operational efficiency through improved business process management (BPM) functionality for automating, integrating, and collaborating across the enterprise and into the supply chain (see Read More
Licking Desktop Problems
Like the old tootsie pop ads that ask how many licks it takes to get to the center, how many annoyances does it take to get people and businesses to change

cpm ads  Desktop Problems Like the old tootsie pop ads that ask how many licks it takes to get to the center, how many annoyances does it take to get people and businesses to change desktop operating systems? Aside from the frequent crunch of bloggers discussing their switch from Windows to Linux, we're still waiting to find out. In the news this week, Microsoft annoyed a number of admins with its Windows Desktop Services update. This added to many peoples' perception that Microsoft pushes some of its Read More
Emirates Airlines Selects IFS Applications
IFS, the global enterprise applications company, recently announced that Emirates, an airlines with one of the youngest fleets in the sky, has selected IFS

cpm ads  advanced corporate performance management (CPM) capabilities and integrated support for finance and human resources (HR). The contract includes licenses and services worth in excess of $6 million (USD), and the implementation is slated for completion in the first half of 2014. The competition for this deal was fierce as expected, whereby some stalwart MRO solutions reportedly did not even make it to the shortlist. While the airline company doesn’t want to publicly reveal the names of participants, it Read More
SAS Puts the “E” in “Data”
SAS Institute has applied its data mining technology to the Internet. The company released products that will help companies analyze and predict the behavior of

cpm ads  Puts the “E” in “Data” Event Summary SAS Institute, Inc., the largest privately held software company, introduced a family of E-intelligence products that provide analysis of the data collected at a website. Although the announcement covers three products, the SAS strategy is to present a solution that encompasses all of the data mining needs in a large enterprise. The WebHound product is a high-end clickstream analysis product. It analyzes the paths taken by customers viewing a website and Read More
Key Performance Indicators (KPIs)-A Critical Component of Enterprise Business Intelligence (BI)
The wise enterprise recognizes the need for objective metrics and measurements and for its users to establish metrics to monitor and manage results at every

cpm ads  and other BI and CPM features that are simple enough for every user and accessible from within and outside the walls of the enterprise. See how. Read More
Bond Talent Software
Developed specifically for the human capital management (HCM) industry, Bond software combines a complete order/assignment, placement, and resume retrieval

cpm ads   Read More
Enterprise Applications--The Genesis and Future, Revisited Part Five: More on ERP Evolution
If the ultimate objective is to win and retain customers, one must consider the entire chain, which includes traditional enterprise resource planning (ERP) and

cpm ads  within an enterprise, but CPM goes well beyond these by introducing the concepts of management and feedback, i.e., by embracing processes such as planning and forecasting as core tenets of a business strategy. For the above reasons, the vendor landscape remains diverse, with every vendor, including many ERP aspirants, touting some (or nearly total) CPM capabilities. Thus, the arms race to marshal the most complete CPM platform has lately intensified; see BI Market Consolidation Compared to ERP Market Read More

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