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Engage AudienceNet Brings Users the Ads They Want To See
Engage has introduced a new product that delivers ads to users who are most likely to be receptive to them. AudienceNet relies on data collecting, proprietary

cpm ads  advertising networks, also at CPM rates. Some of Engage's largest partners are websites and advertising networks that are also owned by parent CMGI. Joining AudienceNet as a website is not difficult, but does take time. The company estimates that this will normally be a six-week process. The website pages have to be mapped to specific interest areas, which involves analysis by Engage's ontologists, and then the ad tags (See TEC Technology Research Note: How to Serve an Ad: Better to Buy Than to Build Read More...
Discrete Manufacturing (ERP)
The simplified definition of enterprise resource planning (ERP) software is a set of applications that automate finance and human resources departments and help manufacturers handle jobs such as or...
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Documents related to » cpm ads


Advertising Makes It Up In Volume
A small decline in Internet advertising rates turns out to be no problem for the advertising business as inventory explodes.

cpm ads  In a steady-state situation, CPM rates and inventory would look stable over a long enough time span, but might tend to fluctuate over shorter times, much as do predator-prey populations in the wilderness. (First the wolves kill off almost all the deer, but then with no venison to eat the wolf populations decline, giving the deer a chance to replenish. Then the wolves have easy pickings, so their numbers rise, and the cycle repeats. This is a classic example in college courses on differential equations. Read More...
Advertising Continues to be Growth Business
The quarterly report on advertising trends from AdKnowledge eAnalytics shows that there are more places than ever to advertise, and that the cost of advertising

cpm ads  ), continues. The average CPM dropped sixteen cents from $33.75 to $33.59; on a percentage basis that was about half the decrease of the previous quarter. Simultaneously, the number of sites seeking advertising rose from 3792 to 4070; this translates into adding one new site that accepts ads every eight hours. An unexpected result came from examining the history of surfers who had gotten to an advertiser's web site and taken some action, such as doing a search or buying a product - such actions are Read More...
The Rise or Fall of Internet Advertising
Is the Internet advertising industry about to crash? Some pundits think so. Researchers and entrepreneurs aren't so sure

cpm ads  Rise or Fall of Internet Advertising Event Summary Two columnists have independently sounded the death knell for Internet advertising. Widely respected usability expert Jakob Nielsen believes that the strategy of building businesses based on getting revenues from selling ad space is no longer viable. Infoworld columnist Dylan Tweney goes further, and predicts the demise of the Internet advertising industry. Tweney cites declining clickthrough rates and the estimated spending for television ads to Read More...
Adsmart Blazes Vertical B2B Trail
Online advertising network Adsmart will be developing ad networks based on vertical business-to-business markets. This may reduce some of the variability of

cpm ads  Blazes Vertical B2B Trail Event Summary Adsmart is a privately held company in which CMGI (Nasdaq: CMGI) has a majority stake. As an online advertising network, Adsmart's function is to bring advertising to websites. Adsmart has experience serving websites that are too small to manage their own advertising, although it does have many large brand name sites on their client list. Part of the company's added value is to match advertisers with websites whose surfership is likely to respond to the Read More...
I Know What You Did Last Week - But I'll Never Tell
Internet advertising is under attack from privacy advocates and private citizens as DoubleClick reveals that it can correlate surfing behavior with individual

cpm ads  Know What You Did Last Week - But I'll Never Tell Event Summary Abacus Direct was a direct marketing specialist that had a great deal of information about individuals - more than two billion records of catalog transactions. Do you buy from the Sharper Image catalog? Did you send money when you received those free address labels in the mail? Do you use your supermarket's affinity card to buy organic yogurt and diet Dr. Pepper? Chances are that Abacus Direct or a similar company knows all about it. So, Read More...
Advertising Revenues Grow and Grow but Slower and Slower
Internet advertising revenues grew again in the first quarter of 1999, to $693 million.

cpm ads  Revenues Grow and Grow but Slower and Slower Event Summary In a report jointly issued by the Internet Advertising Board and the New Media Group of PricewaterhouseCoopers, revenues from Internet advertising reached $693 million in Q1 1999, an increase of $38 million over the previous quarter and $342 million (almost double) the same quarter in 1998. Market Impact This is certainly good news, although not unexpected, for the advertising industry. Agencies that are responsible for creating ads Read More...
Getting Strangers to Take Your Candy
Angara uses millions of anonymous user profiles to help websites convert first time visitors to first-time customers.

cpm ads  Strangers to Take Your Candy Getting Strangers to Take Your Candy D. Geller - May 5, 2000 Event Summary Angara is a two-year-old company that began life with a fast memory resident database product, and has applied it to develop an application for e-commerce marketers. Where other CRM vendors are putting their efforts on collecting information about how customers behave on a site, Angara is focused on helping B2C sites make targeted presentations to first-time visitors. Angara pays other websites fo Read More...
So What: The Big Test of Your Positioning Strategy
Failing to ask

cpm ads  What: The Big Test of Your Positioning Strategy Overview A good positioning statement needs to be important, believable, and unique or your target audience will ignore your marketing efforts. You can sum it up in two words: So what?! If this question pushes you to answer with a more compelling benefit, your first positioning statement did not make the cut. A Good Reality Check: Don't Go Out There without It Have you ever been in one of those corporate restrooms where there's a full-length mirror near Read More...
5 Ways to Reduce Network Latency (& not keep your customers waiting)
If your ads are slow to load, chances are, consumers aren’t going to wait around to see them. Just the smallest amount of latency can cost you thousands of

cpm ads  Ways to Reduce Network Latency (& not keep your customers waiting) If your ads are slow to load, chances are, consumers aren’t going to wait around to see them. Just the smallest amount of latency can cost you thousands of views, clicks, and conversions. By following these 5 guidelines, you can reduce your overall network latency and keep those clicks coming. Read More...
Acquisitions Fuel Vendor Growth in the Enterprise Applications Field
Infor cites continued organic growth, license revenue from new customers, and install base cross-selling and up-selling as key growth drivers for the group. The

cpm ads  business intelligence (BI) and CPM provider Comshare in August 2003, and the $47 million (USD) purchase in September 2002 of former Extensity (whose name will be used for Geac under Golden Gate), which had one million seats worldwide for its automated employee-based finance processes such as time and expense (T&E) management. Previous acquisitions include Interalty ; the real estate unit of GTE Enterprise Initiatives ; the assets of Princeton Network Systems ; Management Data; the midrange software Read More...
Enterprise Applications--The Genesis and Future, Revisited Part Five: More on ERP Evolution
If the ultimate objective is to win and retain customers, one must consider the entire chain, which includes traditional enterprise resource planning (ERP) and

cpm ads  within an enterprise, but CPM goes well beyond these by introducing the concepts of management and feedback, i.e., by embracing processes such as planning and forecasting as core tenets of a business strategy. For the above reasons, the vendor landscape remains diverse, with every vendor, including many ERP aspirants, touting some (or nearly total) CPM capabilities. Thus, the arms race to marshal the most complete CPM platform has lately intensified; see BI Market Consolidation Compared to ERP Market Read More...
Positioning Starts With A Message Strategy
In business-to-business (B2B) software marketing, you'll get little debate about the importance of positioning. Yet few B2B software companies do it well, thus

cpm ads  Starts With A Message Strategy Introduction If positioning is one of the most misunderstood concepts in business-to-business (B2B) software marketing—which it is—part of the problem is that it can seem vague or difficult to develop and apply. Are we talking strategy or tactics? Who can dispute the importance of positioning in a strategic sense—communicating the unique benefit of your software product? In Crossing the Chasm , Geoffrey Moore writes, Positioning is the single largest influen Read More...
Getting a More Exact Picture of, Well, Exact Software Americas - Part 1
In the early and mid-2000s, I had a fairly close relationship with Exact Americas (at that time called Exact North America). As a result, there were two in

cpm ads  the corporate performance management (CPM) division. Exact Holding and Its Regional Divisions Exact has been serving entrepreneurs with IT solutions since 1984, at which time its initial focus was on supporting financial processes. Growing from a student start-up to a global solution provider, today over 1,800 employees worldwide work on and offer the company’s integrated solutions for small and medium enterprises (SMEs). Exact solutions comprise traditional ERP as well as related software solutions Read More...
Design Can Be Your Next Asset to Manage: E-mail Marketing
In an unpredictable economy, you need to refocus your marketing efforts to be more cost-effective, while achieving measurable results in even shorter time

cpm ads  Can Be Your Next Asset to Manage: E-mail Marketing Beginning with e-mail marketing we will explain the advantages of this medium and how it can be used as part of overall marketing solution. Beyond simply driving short-term results, you'll see potential opportunities to differentiate your firm, so you can expand your market share, while continuing to build brand awareness Source: Liquid Comma Resources Related to Design Can Be Your Next Asset to Manage: E-mail Marketing : E-mail Marketing Read More...

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