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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 cpm ads


Engage AudienceNet Brings Users the Ads They Want To See
Engage has introduced a new product that delivers ads to users who are most likely to be receptive to them. AudienceNet relies on data collecting, proprietary

cpm ads  advertising networks, also at CPM rates. Some of Engage's largest partners are websites and advertising networks that are also owned by parent CMGI. Joining AudienceNet as a website is not difficult, but does take time. The company estimates that this will normally be a six-week process. The website pages have to be mapped to specific interest areas, which involves analysis by Engage's ontologists, and then the ad tags (See TEC Technology Research Note: How to Serve an Ad: Better to Buy Than to Build

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

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The Rise or Fall of Internet Advertising


Is the Internet advertising industry about to crash? Some pundits think so. Researchers and entrepreneurs aren't so sure

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Advertising Continues to be Growth Business


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Advertising Makes It Up In Volume


A small decline in Internet advertising rates turns out to be no problem for the advertising business as inventory explodes.

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Adsmart Blazes Vertical B2B Trail


Online advertising network Adsmart will be developing ad networks based on vertical business-to-business markets. This may reduce some of the variability of reliance on consumer sites, but is a quite different business from the one they are used to.

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BI Market Consolidation Compared to ERP Market Consolidation


The BI market is ripe for consolidation, but not necessarily for the reason of capturing the scarce remaining market share like in the ERP case, but more likely for the reasons of garnering the most complete CPM portfolio.

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The Yin and Yang of Electronic Commerce


This note identifies the major corporate functions that engage in E-Commerce activities and the kinds of information flows that result from E-Commerce activities.

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Real-time BPM Benefits Operational Execution


As business performance management (BPM) and corporate performance management (CPM) extend beyond finance to line-of-business managers and operational decision makers, it meets face-to-face with the urgency to support more real-time scenario modeling and decision making. Learn how fast, scalable performance management solutions are key to enabling real-time operational responses to actual results.

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Case Study: ABB AG


ABB, a specialist in energy and automation technology, needed a business intelligence (BI) and corporate performance management (CPM) solution in order to support varied business needs and processes such as sales control, management reporting, and planning. But the BI software ABB chose couldn’t cope with all the requirements for integrating analysis, planning, and reporting. Learn about the new BI solution ABB deployed.

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Microsoft Releases Preview of Exchange Server 2000


Microsoft Corp announced the availabilty of Exchange 2000 Server Beta 3, the messaging server previously code-named Platinum. The product will be distributed via Microsoft's web site at http://www.microsoft.com/exchange. The product is available in English, German, French and Japanese versions.

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Traffic Audits Make Strange Bedfellows: Part I - The Why’s and What’s of Auditing


Have you heard the one where the Director of Product Marketing, the CIO and the auditor are found together in a small conference room? Couldn’t happen, you say? Au contraire! With traffic being the lifeblood of an e-commerce site the Marketing crew knows that the traffic numbers are going to be audited. And they look to the CIO to make sure that the numbers pass muster. If there’s a problem with the numbers, the CIO may be blamed.

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