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Documents related to » cpm ads


Ads are us , boasts CMGI
In the month of September Internet giant CMGI made three separate acquisitions of companies involved in advertising and profiling, giving it coverage in almost all sectors of the Internet advertising market.

CPM ADS: Ads are us , boasts CMGI Ads are us , boasts CMGI D. Geller - October 1, 1999 Read Comments Event Summary On September 30, 1999 CMGI announced its purchase of Flycast Communications (Nasdaq: FCST) for $559 million. The agreement followed on the heels of CMGI s purchase of AdForce (Nasdaq: ADFC) for $500M on September 20 and the purchase of AdKnowledge for $193 million by CMGI s majority owned subsidiary Engage (Nasdaq: ENGA). Prior to this outlay of $1.252 billion over 10 days, Engage had paid $30
10/1/1999

Board BI & CPM


CPM ADS: BOARD offers all the functionalities needed to build any business intelligence (BI) and corporate performance management (CPM) application, without the use of any programming.

Customer Process Management: The Real-time Enterprise Depends On the Merging of CPM and BPM
Customer Process Management: The Real-time Enterprise Depends On the Merging of CRM and BPM. Templates and Other Software Program to Use In Your System Merging of CRM and BPM. Customer-facing processes are challenging to manage because they are always changing. Conventional workflow automation and stand-alone business process management (BPM) technologies lack many critical components found in customer relationship management (CRM). However, converging BPM and CRM provides the responsiveness, cost-effectiveness, and manageability to achieve optimal results. The converged approach helps align priorities enterprise-wide, reduce risks, and unblock revenue growth potential.

CPM ADS: On the Merging of CPM and BPM Customer Process Management: The Real-time Enterprise Depends On the Merging of CPM and BPM Source: Aptean Document Type: White Paper Description: Customer-facing processes are challenging to manage because they are always changing. Conventional workflow automation and stand-alone business process management (BPM) technologies lack many critical components found in customer relationship management (CRM). However, converging BPM and CRM provides the responsiveness,
5/10/2007 3:31:00 PM

Engage AudienceNet Brings Users the Ads They Want To See
Engage has introduced a new product that delivers ads to users who are most likely to be receptive to them. AudienceNet relies on data collecting, proprietary algorithms and old-fashioned direct marketing savvy to increase clickthrough rates.

CPM ADS: advertising networks, also at CPM rates. Some of Engage s largest partners are websites and advertising networks that are also owned by parent CMGI. Joining AudienceNet as a website is not difficult, but does take time. The company estimates that this will normally be a six-week process. The website pages have to be mapped to specific interest areas, which involves analysis by Engage s ontologists, and then the ad tags (See TEC Technology Research Note: How to Serve an Ad: Better to Buy Than to Build
12/1/1999

Getting Strangers to Take Your Candy
Angara uses millions of anonymous user profiles to help websites convert first time visitors to first-time customers.

CPM ADS: Getting Strangers to Take Your Candy Getting Strangers to Take Your Candy D. Geller - May 4, 2000 Read Comments D. Geller - May 5, 2000 Event Summary Angara is a two-year-old company that began life with a fast memory resident database product, and has applied it to develop an application for e-commerce marketers. Where other CRM vendors are putting their efforts on collecting information about how customers behave on a site, Angara is focused on helping B2C sites make targeted presentations to first-time
5/4/2000

Made2Manage Systems One Year After : Reenergized and GrowingPart Two: Future Direction
Made2Manage focused on enriching the software ownership experience for its customers--to the point where they sometimes even volunteer to influence prospective buyers.

CPM ADS: Made2Manage Systems One Year After : Reenergized and Growing Part Two: Future Direction Made2Manage Systems One Year After : Reenergized and Growing Part Two: Future Direction P.J. Jakovljevic - February 23, 2005 Read Comments Future Direction Made2Manage Systems Inc ., a former public provider of broad enterprise business systems for small and mid-size discrete manufacturers, decided over a year ago to go private under wealthy Battery Ventures . The vendor has produced tangible benefits for existing
2/23/2005

Attaining Real Time, On-demand Information Data: Contemporary Business Intelligence Tools
Demand for instant access to dispersed information is being met by vendors offering enterprise business intelligence tools and suites. Portlet standardization, enterprise information integration, and corporate performance management are among the proposed solutions, but do they really deliver real time information?

CPM ADS: business performance management (BPM). CPM is an emerging portfolio of applications and methodology that has evolving BI architectures and tools at its core. Historically, various BI applications have focused on measuring sales, profit, quality, costs, and many other indicators within an enterprise, but CPM goes well beyond these by introducing the concept of management and feedback . It embraces processes such as planning and forecasting as core tenets of a business strategy. In other words, while the
6/29/2005

The Rise or Fall of Internet Advertising
Is the Internet advertising industry about to crash? Some pundits think so. Researchers and entrepreneurs aren't so sure

CPM ADS: The Rise or Fall of Internet Advertising The Rise or Fall of Internet Advertising D. Geller - October 29, 1999 Read Comments Event Summary Two columnists have independently sounded the death knell for Internet advertising. Widely respected usability expert Jakob Nielsen believes that the strategy of building businesses based on getting revenues from selling ad space is no longer viable. Infoworld columnist Dylan Tweney goes further, and predicts the demise of the Internet advertising industry. Tweney
10/29/1999

Case Study: ABB AG
ABB, a specialist in energy and automation technology, needed a business intelligence (BI) and corporate performance management (CPM) solution in order to support varied business needs and processes such as sales control, management reporting, and planning. But the BI software ABB chose couldn’t cope with all the requirements for integrating analysis, planning, and reporting. Learn about the new BI solution ABB deployed.

CPM ADS: and corporate performance management (CPM) solution in order to support varied business needs and processes such as sales control, management reporting, and planning. But the BI software ABB chose couldn’t cope with all the requirements for integrating analysis, planning, and reporting. Learn about the new BI solution ABB deployed. Case Study: ABB AG style= border-width:0px; />   comments powered by Disqus Related Topics:   Budgeting,   Financial Planning,   and Analysis,   Business
12/4/2009 4:06:00 PM

Traffic Audits Make Strange Bedfellows: Part I - The Why’s and What’s of Auditing
Have you heard the one where the Director of Product Marketing, the CIO and the auditor are found together in a small conference room? Couldn’t happen, you say? Au contraire! With traffic being the lifeblood of an e-commerce site the Marketing crew knows that the traffic numbers are going to be audited. And they look to the CIO to make sure that the numbers pass muster. If there’s a problem with the numbers, the CIO may be blamed.

CPM ADS: Traffic Audits Make Strange Bedfellows: Part I - The Why’s and What’s of Auditing Traffic Audits Make Strange Bedfellows: Part I - The Why’s and What’s of Auditing D. Geller - September 13, 2000 Read Comments This is Part I of a two part article. Part I : The Why s and What s of Auditing Part II : The Audit Process Why Audit The Numbers? If you re ever feeling really and truly mean, here s a nasty trick to play on your marketing and ad sales colleagues. Wait, with a friend, until some of these
9/13/2000

Business Intelligence Corporate Performance Management Market Landscape
The arms race to marshal the most complete corporate performance management platform has intensified among major vendors. Many have a comprehensive set of business intelligence (BI) functionality.

CPM ADS: marshal the most complete CPM platform has been intensified among major vendors, and many have a comprehensive set of business intelligence (BI) functionality, including online analytical processing (OLAP) analytics, ad hoc query, end user reporting, enterprise reporting, planning, and some type of analytic dashboards or balanced scorecards. Part Five of the Business Intelligence Report Status Quo series. Parts One to Three were published June 27June 29 While 2003 saw a major onslaught of mergers and
7/13/2005


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