Home
 > search for

Featured Documents related to »  cpm advertising


Advertising Makes It Up In Volume
A small decline in Internet advertising rates turns out to be no problem for the advertising business as inventory explodes.

cpm advertising  to a decrease in CPM rates. If there is a prediction to be made here it is that within a few years some of the basic parameters of these processes will be determined experimentally, and students of differential equations will be working homework problems based on Internet advertising. User Recommendations A company planning to build a business based on revenues from advertising on a website should develop its business plan based on slowly decreasing CPM rates. The same 10 million monthly ad impressions - Read More...
Discrete Manufacturing (ERP)
The simplified definition of enterprise resource planning (ERP) software is a set of applications that automate finance and human resources departments and help manufacturers handle jobs such as or...
Start evaluating software now
Country:

 Security code
Already have a TEC account? Sign in here.
 
Don't have a TEC account? Register here.

Documents related to » cpm advertising


Engage AudienceNet Brings Users the Ads They Want To See
Engage has introduced a new product that delivers ads to users who are most likely to be receptive to them. AudienceNet relies on data collecting, proprietary

cpm advertising  advertising networks, also at CPM rates. Some of Engage's largest partners are websites and advertising networks that are also owned by parent CMGI. Joining AudienceNet as a website is not difficult, but does take time. The company estimates that this will normally be a six-week process. The website pages have to be mapped to specific interest areas, which involves analysis by Engage's ontologists, and then the ad tags (See TEC Technology Research Note: How to Serve an Ad: Better to Buy Than to Build Read More...
Advertising Continues to be Growth Business
The quarterly report on advertising trends from AdKnowledge eAnalytics shows that there are more places than ever to advertise, and that the cost of advertising

cpm advertising  toward stabilization of the CPM (cost per thousand impressions) rate, noticed in its annual report issued in February (see TEC article Advertising Makes It Up in Volume ), continues. The average CPM dropped sixteen cents from $33.75 to $33.59; on a percentage basis that was about half the decrease of the previous quarter. Simultaneously, the number of sites seeking advertising rose from 3792 to 4070; this translates into adding one new site that accepts ads every eight hours. An unexpected result came Read More...
NAPM Puts The Spotlight On Change
TEC VP, James F. Dowling is quoted in the National Association of Purchasing Management (NAPM) magazine Purchasing Today on the meaning of “Value”. The quote

cpm advertising  Puts The Spotlight On Change Event Summary The National Association of Purchasing Managers (NAPM) is considering changing its title because the purchasing profession has evolved to strategic, value-adding supply chain management. NAPM seeks to recognize this evolution through a change in the name to the Institute for Supply Management Preparing Purchasing and Supply Professions for the Future according to the February 2001 issue of Purchasing Today , ( www.NAPM.org ). In the Strategies & Solutions Read More...
Adsmart Blazes Vertical B2B Trail
Online advertising network Adsmart will be developing ad networks based on vertical business-to-business markets. This may reduce some of the variability of

cpm advertising  Blazes Vertical B2B Trail Event Summary Adsmart is a privately held company in which CMGI (Nasdaq: CMGI) has a majority stake. As an online advertising network, Adsmart's function is to bring advertising to websites. Adsmart has experience serving websites that are too small to manage their own advertising, although it does have many large brand name sites on their client list. Part of the company's added value is to match advertisers with websites whose surfership is likely to respond to the Read More...
JDA Portfolio: For the Retail Industry Part Three: JDA Portfolio 2004.1 Continued
With its new business model, JDA plans to build upon the broadening collective JDA Portfolio product lines to enable its customers to achieve a new level of

cpm advertising  Portfolio: For the Retail Industry Part Three: JDA Portfolio 2004.1 Continued JDA Portfolio 2004.1 Components JDA Software Group Inc. (NASDAQ: JDAS), a prominent global provider of integrated software and professional services for the retail demand chain and over 4,600 customers, plans to build upon the collective JDA Portfolio to enable its customers to achieve a new level of operational excellence. The vendor plans to establish this capability as a defining and differentiating characteristic of its Read More...
Marketo Opens an App Marketplace for Marketers with Marketo LaunchPoint
Marketo has introduced Marketo LaunchPoint, described as the

cpm advertising   Read More...
Varicent Software
Varicent Software Incorporated provides sales performance management (SPM) software. SPM, a subset of corporate performance management (CPM) (or business

cpm advertising  of corporate performance management (CPM) (or business performance management), focuses on sales planning, modeling and dashboarding, quota and territory management, sales commission and incentive calculations, and sales analytics. Varicent’s flagship product, Varicent SPM, helps companies manage, measure, and understand the economic impact of their variable compensation programs. Varicent’s methodology is built its experience in the business intelligence (BI), CPM, and financial software analytics Read More...
NextGen Health Care: How Technology Can Help Make Consumer-directed Health Care a Reality
Software technologies can provide a single point of entry for prospects and health plan providers to educate new or renewing prospects on the full value of each

cpm advertising  Health Care: How Technology Can Help Make Consumer-directed Health Care a Reality NextGen Health Care: How Technology can Help Make Consumer-directed Health Care a Reality If you receive errors when attempting to view this white paper, please install the latest version of Adobe Reader. Through an innovative approach and revolutionary technology, Online Insight has established a solid reputation in the marketplace with several well-known industry leaders in healthcare , life insurance, financial Read More...
A Clear-cut Approach to Collections Is Essential for Profitability
In 2002, US suppliers wrote off more than $18 billion (USD) in bad checks. And the bankruptcy picture has certainly not improved since then. Companies that act

cpm advertising  Clear-cut Approach to Collections Is Essential for Profitability A Clear-cut Approach to Collections Is Essential for Profitability If you receive errors when attempting to view this white paper, please install the latest version of Adobe Reader. Maximizing your profitability is only possible with an accurate picture of your costs. With operational costs consuming a high percentage of your revenues, we understand that maximizing yield and keeping strict control of costs and reducing waste in all areas Read More...
Winning your market with messaging that matters
Positioning Part 1: Putting a wet finger into the windThere is nothing more important to the success of your venture than proper positioning—at every step of

cpm advertising  your market with messaging that matters Positioning Part 1 : Putting a wet finger into the wind There is nothing more important to the success of your venture than proper positioning—at every step of your marketing and sales process. I see positioning as not just a branding exercise, but a powerful tool in the nuts and bolts of campaign creation and process. My own definition: “Positioning” is what you CHOOSE to say about anything —your product, service, sales call, or girlfriend. Let's Read More...
United Business Media
United Business Media (UBM) provides marketing and communications services. UBM@s focuses include event organization, news distribution, advertising, and market

cpm advertising   Read More...
Should You Cut Back or Freeze IT Spending in a Recession?
With little doubt that the US economy is in or near recession, the big question now is whether we’re heading into a global credit freeze and financial meltdown.

cpm advertising  You Cut Back or Freeze IT Spending in a Recession? With little doubt that the US economy is in or near recession, the big question now is whether we’re heading into a global credit freeze and financial meltdown. If the worst happens, all bets are off—we’ll be pretty much in uncharted territory. But if we do manage to escape with nothing more severe than a typical recession, what approach should you take towards IT spending? The usual knee-jerk response in a recession is to cut back or freeze Read More...
Atex
With more than 1,000 customers, Atex technologies power many high performing media companies around the world. The company's systems manage the end-to-end

cpm advertising   Read More...

Recent Searches
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z Others