Customer-facing processes are challenging to manage because they are always changing. Conventional workflow automation and stand-alone business process management (BPM) technologies lack many critical components found in customer relationship management (CRM). However, converging BPM and CRM provides the responsiveness, cost-effectiveness, and manageability to achieve optimal results. The converged approach helps align priorities enterprise-wide, reduce risks, and unblock revenue growth potential.
On the Merging of CPM and BPM : Process Management (Wikipedia) Customer Process Management: The Real-time Enterprise Depends On the Merging of CRM and BPM Customer Process Management is also known as : Customer Process Management , Advanced Service Software , Business Process MGMT , Process Planning Software , Free Process Modeler , New Product Development , Order Management Process , Production Planning Process , Process Management , Process Management Includes , Business Process Management , Customer