FinancialForce.com, the offspring of an established best-of-breed provider of accounting and project-based applications and a cloud computing pioneer, aims to help companies align finance, sales, and service for profitable growth through its accounting, billing, and professional services automation (PSA) applications. Tom Brennan, FinancialForce.com’s vice president of product marketing, discusses the company’s successes.
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, and FinancialForce Billing, creating one integrated process. By providing 360-degree account and agency views from a single cloud solution, online publishers can analyze an account’s opportunities, insertion orders, impressions served, click rates, billing, and receivables, all from one place. Many of the current systems for selling, tracking, and billing advertising were designed for print, or the early dot.com days, and lack integration into new online ad servers such as Google DoubleClick Premium