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Documents related to » creative advertising agency


The Business Software Needs of Advertising and PR Agencies » The TEC Blog
agencies—it is central to creative industries, and such systems can be very specific to the type of business: Media monitoring gives agencies essential information on what consumers want, but also on how they respond to advertising. PR agencies can also track the number of people who read and had reactions to a press release or marketing materials using tools like Cision . Digital asset management and portfolio management are useful tools that are somewhat broader in scope than document management,

CREATIVE ADVERTISING AGENCY: advertising, back office, Cision, content, CRM, deltek, digital asset management, ERP, intelectual property, media, PR, Project Management, Quark, services, Vizrt, TEC, Technology Evaluation, Technology Evaluation Centers, Technology Evaluation Centers Inc., blog, analyst, enterprise software, decision support.
28-04-2011

Navigating Complexities of Local Advertising Implementation
Online advertising has grown so fast that it has surpassed billboards, magazines, and cable in spending. Local advertising is growing even faster, and the need to provide competitive services to advertisers is becoming imperative. As demand for local listings increases, a tool enabling advertisers to manage their own web site listings will not only save them significant operating dollars, it’ll provide a competitive edge.

CREATIVE ADVERTISING AGENCY: Navigating Complexities of Local Advertising Implementation Navigating Complexities of Local Advertising Implementation Source: Avenue A Razorfish Document Type: White Paper Description: Online advertising has grown so fast that it has surpassed billboards, magazines, and cable in spending. Local advertising is growing even faster, and the need to provide competitive services to advertisers is becoming imperative. As demand for local listings increases, a tool enabling advertisers to manage their own web
10/25/2007 9:05:00 AM

New Challenges in Managing Advertising Revenue
As the digital era evolves, media content companies are faced with a number of new challenges. One such challenge is that they can no longer specialize in one communication format. The advertising market is now a dynamic and complex forum making it difficult to manage multiple channel revenues. A standard, integrated solution, however, can facilitate the management of advertising revenues while increasing customer satisfaction.

CREATIVE ADVERTISING AGENCY: New Challenges in Managing Advertising Revenue New Challenges in Managing Advertising Revenue Source: SAP Document Type: White Paper Description: As the digital era evolves, media content companies are faced with a number of new challenges. One such challenge is that they can no longer specialize in one communication format. The advertising market is now a dynamic and complex forum making it difficult to manage multiple channel revenues. A standard, integrated solution, however, can facilitate the
8/8/2007 1:20:00 PM

Market Landscape Report: Enterprise Software for Advertising and Marketing Services
This report aims to establish the areas of product functionality required by service industries such as advertising agencies and identify a strategy vendors might take to improve the fit of their solutions to this market. Enterprise resource planning (ERP) systems that address the needs of service industries such as advertising agencies represent a growing market. Although there are exceptions, business software vendors still approach the industry with a generalized set of functionality. This report aims to establish the areas of product functionality that this industry requires and identify a strategy vendors might take to improve the fit of their solutions to this market.

CREATIVE ADVERTISING AGENCY: Market Landscape Report: Enterprise Software for Advertising and Marketing Services Market Landscape Report: Enterprise Software for Advertising and Marketing Services Source: Technology Evaluation Centers Document Type: TEC Report Description: Enterprise resource planning (ERP) systems that address the needs of service industries such as advertising agencies represent a growing market. Although there are exceptions, business software vendors still approach the industry with a generalized set of
8/2/2011 4:09:00 PM

Advertising Revenues Grow and Grow but Slower and Slower
Internet advertising revenues grew again in the first quarter of 1999, to $693 million.

CREATIVE ADVERTISING AGENCY: delivering richer and more creative ads. Look for software vendors who show the vision to keep improving technologies for matching ads to individuals.
10/6/1999

Counting Website Traffic
Knowing how many people visit your website can help you improve the site and increase revenues. Counting them can be easy or accurate, but not both.

CREATIVE ADVERTISING AGENCY: Counting Website Traffic Counting Website Traffic D. Geller - November 1, 1999 Read Comments Problem: Knowing how many people visit your website can help you improve the site and increase revenues. Counting them can be easy or accurate, but not both. In Depth: In the Golden Age of the Internet (three or four years ago) the success of a website was measured by hits. A hit is an event that retrieves an item from the website. When you pointed your browser to this page, for example, there were four or five
11/1/1999

The Rise or Fall of Internet Advertising
Is the Internet advertising industry about to crash? Some pundits think so. Researchers and entrepreneurs aren't so sure

CREATIVE ADVERTISING AGENCY: at 58% of all creative advertising, remain the most prominent category. Finally, there are many vertical portals whose users actually want to see the ads. Just as professionals and specialists look at the ads in the magazines they get, they see the ads on specialized sites as a primary source of information about vendors and products. Conclusion Advertising on the Internet is not going away. A case can be made that banner ads will disappear, but we doubt it. They have a certain success rate both in
10/29/1999

IBM and Partners Load the Guns in Europe
IBM has launched a service provider initiative in Europe, a move that underlines the growing trend to 'coopetition' behavior among service providers and technology partners; however, it will be on a scale much vaster than the one-on-one relationships that have been the vogue for the past couple of years. The implications of a partnership between a legacy giant and emerging new players are worldwide.

CREATIVE ADVERTISING AGENCY: it outsourcing companies, it outsourcing company, business consulting services, outsource it, business transformation, it outsourcing, application outsourcing, business transformation outsourcing, small business marketing, business solutions, outsourcing, competitor survey, industry survey, marketing research agency, marketing consultant, competitor study, competitors survey, competitors study, it outsourcing service, voip business, marketing consultants, market survey firms, competitor intelligence, consumers survey, it outsourcing solution, software outsourcing, market study companies, .
9/21/2000

Real Time in the Real World: How Event-driven Software Makes Content Relevant and Actionable
Purchasers have learned a great deal over the years about the digital signage medium. Simply scheduling a playlist of content does not provide value to the network sponsor or operator. Systems today must have the ability to respond to local conditions providing relevant content to a specific audience. This is the key to providing the right message to the right person at the right time. Download this white paper to learn more.

CREATIVE ADVERTISING AGENCY: digital signage content management, digital signage content, digital signage, digital signage software, digital signage companies, open source digital signage, digital signage hardware, digital signage content creation, digital signage solutions, digital signage systems, free digital signage, digital signage examples, digital signage network, digital signage players, digital signage software free, digital signage advertising, free digital signage content, what is digital signage, digital signage today.
7/12/2012 1:32:00 PM

Who’s That Knocking On Your Web?
Coremetrics’ approach to visitor tracking is a hosted service that incorporates industry best practices to provide profiling of site visitors to support media analysis, merchandizing and segmentation.

CREATIVE ADVERTISING AGENCY: Coremetrics, eLuminate visitor analysis service , marketing campaigns , data collection, best practices reporting, data analyses , coremetrics customers, network marketing, online advertising, marketing management, web analytics, feature-by-feature comparisons, JavaScript data tags , integrating customer data , marketing operations.
4/25/2000

Advertising Online - A Guide to Successful Market PenetrationPart Three: Geo Targeting and Fraud Protection
The same type of technology used to identify and suppress certain types of traffic can also be used for good - geo targeting can supply geographically specific traffic to your site.

CREATIVE ADVERTISING AGENCY: Advertising Online - A Guide to Successful Market Penetration Part Three: Geo Targeting and Fraud Protection Advertising Online - A Guide to Successful Market Penetration Part Three: Geo Targeting and Fraud Protection Deborah Kilpatrick - January 18, 2003 Read Comments Geo Targeting and Fraud Protection Programs Pay-Per-Click search engine traffic is a popular means of bringing qualified users to sites. Technology has evolved tremendously, allowing the targeting and tracking abilities of an engine to
1/18/2003


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