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Positioning Makes Your Marketing Budget Go Further-and Hit the Target
Many business-to-business (B2B) software companies don't have a formal positioning process, and it's costing them time, money, and much more—a marketing message

creative advertising agency  debate focuses on the creative execution of the strategy. It sure beats doing an ad or mail piece by committee. If you use an advertising agency, your ad agency team doesn't have to figure out what to say—at a cost of several weeks and thousands of dollars. The agency team focuses on what it does best—creative execution of your unique marketing message. Your positioning strategy makes it easier to deliver the same message across all marketing activities, including advertising, Web sites, brochures, Read More...
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Documents related to » creative advertising agency


DoubleClick Takes Bath, Throws in Towel
After weeks of being deluged by lawsuits, bad press, federal regulatory investigations and nasty name-calling, DoubleClick backs off on its plans to tie surfing

creative advertising agency  investigators to develop a creative and workable proposal that allows tracking while giving consumers meaningful and workable ways to opt out. Such a proposal has not yet surfaced. (Here's one offered by TEC, gratis : any ad that might have a connection to personal identification could have an identifying mark, such as a red spyglass, in one corner. As rich media technology becomes more prevalent in ads, this mark could actually be made clickable, to take users to an opt-out page.) It will be interesting Read More...
Branding and Positioning: What’s the Difference? And Can You Afford It?
Understanding the difference between branding and positioning is especially important if you're involved in marketing B2B software. That difference can

creative advertising agency  in effect abdicating their creative role. To be brutally realistic about it, most B2B software companies don't have enough money to fund a real branding effort. Marketing dollars need to be devoted to lead generation, consultative selling costs, as well as support of both customers and the channel partners. Branding? Don't bother me; I can't afford it—and I'm too busy. There's simply no way most software products or companies generate enough revenue to do everything necessary to establish a brand. If Read More...
Razorfish Wants to Get its Name Out on Broadband
Razorfish is positioned to expand, but at what price? Razorfish faces challenges in organization, image, and perceived capabilities. How well Razorfish

creative advertising agency  Trajectory Coming from the creative side of web design, Razorfish holds no particular allegiance to a specific technology vendor - in other words, it is a technology agnostic, which is not an uncommon characteristic of vendors of this genre. The advantages of this approach are that it can in theory better serve its clients by providing the best and most appropriate technologies to specific problems. The downside is that the company must have adequate resources to cover all the technologies it will need. Read More...
Audit Your Message Strategy by Answering Three Questions
Most companies create a new marketing plan every 12 months. At the same time, they should audit their message strategy to stay on top of competitors’ marketing

creative advertising agency  a former ad agency creative supervisor, one common danger marketing campaigns face is that people in the company and ad agency, who have been living with the concepts and executions for so long, may start to think of these as worn out. In fact, he knows of a couple of campaigns that were deemed worn out before they had even run. The rule of thumb (general guideline) is that it takes at least 10 impressions before a target buyer even notices an advertisement. Imagine how many impressions you'll need Read More...
Back to the Future: Olde JWT Comes Back and Agency.com Feels the Pinch
When Lipton Brisk hired web expert Agency.com over JWT it got them more than it bargained for: an agency full of ideas that clashed with their image. JWT's

creative advertising agency  to the Future: Olde JWT Comes Back and Agency.com Feels the Pinch Back to the Future: Olde JWT Comes Back and Agency.com Feels the Pinch E. Robins & L. Talarico - August 16, 2000 Event Summary JWT lost a major account of six years standing to Agency.com in 1998 because it simply did not understand the drive to the web, and lacked the technology and vision to accomplish the goal. Two years later it got it back - because Agency.com essentially failed to recognize a traditional customer with a built brand Read More...
Has SAP Found Magic Formula (One) To Learn The Ropes Of Marketing?
SAP is responding to the changing Internet marketplace in a multiplicity of ways. First, by restructuring to develop flexibility; then, by forming key

creative advertising agency  The combination of powerful, creative, focused messaging and broad media execution will create tremendous excitement for SAP and the mySAP.com solutions. Launched also through an advertisement in the U.S. edition of The Wall Street Journal , the new global campaign explores the challenge of finding business success in the so-called new economy and documents how 13,000 leading companies use SAP e-business solutions to create value and increase competitiveness. The campaign includes print and Read More...
SAP for Media-The Solution Portfolio for Newspaper and Magazine Publishers
The news certainly isn’t what it used to be. Today, rising costs, stagnating circulation figures, and falling advertising sales characterize the newspaper

creative advertising agency  SAP for Media-The Solution Portfolio for Newspaper and Magazine Publishers The news certainly isn’t what it used to be. Today, rising costs, stagnating circulation figures, and falling advertising sales characterize the newspaper market. There is hardly any capacity for new magazines, while new media and changed consumer habits are fragmenting the market. Consequently, gaining the loyalty of your customers and increasing your company’s attractiveness is crucial—now more than ever. 0 Read More...
Four Critical Steps on the Road to Successful Retail Promotions
Retailers stand to gain significantly by implementing critical strategic changes to the promotional advertising aspects of their business. These changes can

creative advertising agency  existing data stores with creative systems, as well as creating expedited advertising in real time—thus extending the marketing reach of their promotions. The direct result: more efficient and effective promotions. Read More...
Adsmart Blazes Vertical B2B Trail
Online advertising network Adsmart will be developing ad networks based on vertical business-to-business markets. This may reduce some of the variability of

creative advertising agency  Blazes Vertical B2B Trail Event Summary Adsmart is a privately held company in which CMGI (Nasdaq: CMGI) has a majority stake. As an online advertising network, Adsmart's function is to bring advertising to websites. Adsmart has experience serving websites that are too small to manage their own advertising, although it does have many large brand name sites on their client list. Part of the company's added value is to match advertisers with websites whose surfership is likely to respond to the Read More...
Traffic Audits Make Strange Bedfellows: Part I - The Why’s and What’s of Auditing
Have you heard the one where the Director of Product Marketing, the CIO and the auditor are found together in a small conference room? Couldn’t happen, you say

creative advertising agency  Audits Make Strange Bedfellows: Part I - The Why’s and What’s of Auditing This is Part I of a two part article. Part I : The Why's and What's of Auditing Part II : The Audit Process Why Audit The Numbers? If you're ever feeling really and truly mean, here's a nasty trick to play on your marketing and ad sales colleagues. Wait, with a friend, until some of these folks get on the elevator, and follow them in. Here's what you say to your companion in crime: I just heard that there was a real Read More...
Engage Helps Advertisers Fish for Best Prospects
Engage announces a new service that lets advertisers target individual users.

creative advertising agency  Helps Advertisers Fish for Best Prospects Event Summary Engage (Nasdaq: ENGA) announced a new service called AudienceNet that allows advertisers using its Engage ad network to target ads to users based on anonymous profiles. The company claims a database of 35 million consumer profiles. Market Impact Engage is member of the CMGI (Nasdaq: CMGI) family of companies, and is a cornerstone in its advertising tournament with DoubleClick. Engage claims that AudienceNet is fundamentally different from Read More...
Salesforce Social.com to Enhance Salesforce Marketing Cloud
Salesforce has announced Salesforce Social.com, a product designed for social advertising and meant to enhance Salesforce Marketing Cloud. To date, Salesforce

creative advertising agency  Social.com to Enhance Salesforce Marketing Cloud Salesforce has announced  Salesforce Social.com , a product designed for social advertising and meant to enhance Salesforce Marketing Cloud. To date, Salesforce Marketing Cloud includes social listening (Salesforce Radian6), publishing (Salesforce Buddy Media), and social advertising (Social.com). The solution targets brands and agencies that would like to launch social ad campaigns on Facebook and Twitter. The applications allows companies to Read More...
Atex
With more than 1,000 customers, Atex technologies power many high performing media companies around the world. The company's systems manage the end-to-end

creative advertising agency   Read More...

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