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Documents related to » criteria advertising


Advertising Makes It Up In Volume
A small decline in Internet advertising rates turns out to be no problem for the advertising business as inventory explodes.

CRITERIA ADVERTISING: Advertising Makes It Up In Volume Advertising Makes It Up In Volume D. Geller - February 18, 2000 Read Comments Event Summary AdKnowledge eAnalytics, the strategic analysis arm of Engage Technologies (NASDAQ: ENGA) has issued its annual review of online advertising. Engage is a subsidiary of CMGI (NASDAQ: CMGI). The report finds a modest decline in CPM rates, the basic measure of the cost of advertising. The CPM rate is the price a website charges an advertiser for showing one thousand impressions of an
2/18/2000

New Challenges in Managing Advertising Revenue
As the digital era evolves, media content companies are faced with a number of new challenges. One such challenge is that they can no longer specialize in one communication format. The advertising market is now a dynamic and complex forum making it difficult to manage multiple channel revenues. A standard, integrated solution, however, can facilitate the management of advertising revenues while increasing customer satisfaction.

CRITERIA ADVERTISING: New Challenges in Managing Advertising Revenue New Challenges in Managing Advertising Revenue Source: SAP Document Type: White Paper Description: As the digital era evolves, media content companies are faced with a number of new challenges. One such challenge is that they can no longer specialize in one communication format. The advertising market is now a dynamic and complex forum making it difficult to manage multiple channel revenues. A standard, integrated solution, however, can facilitate the
8/8/2007 1:20:00 PM

Advertising Revenues Grow and Grow but Slower and Slower
Internet advertising revenues grew again in the first quarter of 1999, to $693 million.

CRITERIA ADVERTISING: Advertising Revenues Grow and Grow but Slower and Slower Advertising Revenues Grow and Grow but Slower and Slower D. Geller - October 6, 1999 Read Comments Event Summary In a report jointly issued by the Internet Advertising Board and the New Media Group of PricewaterhouseCoopers, revenues from Internet advertising reached $693 million in Q1 1999, an increase of $38 million over the previous quarter and $342 million (almost double) the same quarter in 1998. Market Impact This is certainly good news,
10/6/1999

The Rise or Fall of Internet Advertising
Is the Internet advertising industry about to crash? Some pundits think so. Researchers and entrepreneurs aren't so sure

CRITERIA ADVERTISING: The Rise or Fall of Internet Advertising The Rise or Fall of Internet Advertising D. Geller - October 29, 1999 Read Comments Event Summary Two columnists have independently sounded the death knell for Internet advertising. Widely respected usability expert Jakob Nielsen believes that the strategy of building businesses based on getting revenues from selling ad space is no longer viable. Infoworld columnist Dylan Tweney goes further, and predicts the demise of the Internet advertising industry. Tweney
10/29/1999

Selecting a CMS Based on Ease of Use
Businesses have a wide range of offerings to choose from when it comes to content management systems (CMSs). Among the many CMS selection criteria, ease of use is the most important. The easier a system is to use, the more adoption it will gain within the organization—especially when content management is becoming recognized as a marketing platform instead of being driven solely by IT. Find out more.

CRITERIA ADVERTISING: the many CMS selection criteria, ease of use is the most important. The easier a system is to use, the more adoption it will gain within the organization—especially when content management is becoming recognized as a marketing platform instead of being driven solely by IT. Find out more. Selecting a CMS Based on Ease of Use style= border-width:0px; />   comments powered by Disqus Related Topics:   Content Management System (CMS),   Content Management System (CMS) Related Keywords:   Telerik,  
6/22/2010 9:53:00 AM

Back to the Future: Olde JWT Comes Back and Agency.com Feels the Pinch
When Lipton Brisk hired web expert Agency.com over JWT it got them more than it bargained for: an agency full of ideas that clashed with their image. JWT's persistence at getting its account back is an example that new and exciting and technology expertise doesn't buy much for pure plays if they don't understand their clients. And the world is changing –back.

CRITERIA ADVERTISING: Back to the Future: Olde JWT Comes Back and Agency.com Feels the Pinch Back to the Future: Olde JWT Comes Back and Agency.com Feels the Pinch R. Krause - August 16, 2000 Read Comments E. Robins & L. Talarico - August 16, 2000 Event Summary JWT lost a major account of six years standing to Agency.com in 1998 because it simply did not understand the drive to the web, and lacked the technology and vision to accomplish the goal. Two years later it got it back - because Agency.com essentially failed to
8/16/2000

Criteria for Selecting a Software Estimation Tool
A plethora of software estimation tools are available, each claimed to be better than the others, thereby confusing prospective buyers. An effective tool ought to provide for all four aspects of software estimation, namely, size, effort, cost, and schedule.

CRITERIA ADVERTISING: Criteria for Selecting a Software Estimation Tool Criteria for Selecting a Software Estimation Tool Murali Chemuturi - April 25, 2007 Read Comments Software development outsourcing has now become commonplace. So, it has become necessary for the outsourcer and the provider to reach an agreement about the size, development effort, cost, and development schedule of the software product being outsourced. This has caused software estimation to move from hunch-based estimation to the use of mature,
4/25/2007

Engage Helps Advertisers Fish for Best Prospects
Engage announces a new service that lets advertisers target individual users.

CRITERIA ADVERTISING: a particular surfer. The criteria include the surfer s previous clickthroughs, time spent on pages with specific content among the 400 sites, and interests in more than 800 specific categories. User Recommendations It is important to note that AudienceNet can, according to a company spokesperson, be used even by companies and advertisers that do not use one of the ad serving solutions offered by Engage of its parent, CMGI. This makes the product particularly useful for sites with excess ad inventory,
10/11/1999

10 Tips for Checking Your Software Implementer s References » The TEC Blog
refer to some generic criteria with which to compare and evaluate different service providers. Below is a list of 10 formalized and standardized criteria I have created, based on my experience as a research analyst with Technology Evaluation Centers (TEC), in an effort to create a realistic understanding of the quality of the services delivered to the reference company. These criteria can be used in any type of business area or industry. They are as follows: Delivery of services provided as promised, as

CRITERIA ADVERTISING: reference check, reference criteria, references, Software Selection, TEC, Technology Evaluation, Technology Evaluation Centers, Technology Evaluation Centers Inc., blog, analyst, enterprise software, decision support.
14-05-2012

EAM Selection Criteria: Focus on Usability
In selecting enterprise asset management (EAM) software, usability ought to be a major consideration in your decision. Download this white paper for expert advice that will help you identify key usability features in EAM.

CRITERIA ADVERTISING: EAM Selection Criteria: Focus on Usability EAM Selection Criteria: Focus on Usability Source: IFS Document Type: White Paper Description: In selecting enterprise asset management (EAM) software, usability ought to be a major consideration in your decision. Download this white paper for expert advice that will help you identify key usability features in EAM. EAM Selection Criteria: Focus on Usability style= border-width:0px; />   comments powered by Disqus Related Topics:   Enterprise Asset Management
9/2/2011 1:01:00 PM

Winning your market with messaging that matters » The TEC Blog
Winning your market with messaging that matters » The TEC Blog TEC Blog     TEC Home     About TEC     Contact Us     About the Bloggers     Follow TEC on Twitter    RSS   Discussing Enterprise Software and Selection --> Fast, Accurate Software Evaluations TEC helps enterprises evaluate and select software solutions that meet their exacting needs by empowering purchasers with the tools, research, and expertise to make an ideal decision. Your software selection starts here. Learn more

CRITERIA ADVERTISING: advertiser, advertising, advertising agencies, campaigns, e marketing, IT marketing, Marketing, marketing decisions, Marketing Sherpa, marketing strategy, marketing tools, positioning, sales process, TEC, Technology Evaluation, Technology Evaluation Centers, Technology Evaluation Centers Inc., blog, analyst, enterprise software, decision support.
31-05-2010


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