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Abstract: Today's usage of Decision Support Systems (DSS), combined with vetted CRM knowledge bases, allows organizations to save time and money, achieving better and more reliable/fully-documented decisions, a quantum improvement over the widely-used subjective process of selecting complex enterprise software...
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PubDate: 2008-12-10 00:00:00
Abstract: Business intelligence (BI) is evolving as it grows in popularity. Within BI, there is a shift from traditional analytics to predictive analytics, and predictive analytics is emerging as a distinct new software sector.
Abstract: The evolution of interfaces to web content has changed the way companies manage their web sites. On one hand, it's easier than ever to manage digital content. But on the other, with the advent of Web 2.0, there's still a lot you need to know to maximize your web content—and your sales and customer relationships. Learn how software-as-a-service (SaaS) can play an important role in your web content management strategies.
Abstract: IBM Lotus Web Content Management software is IBM’s Web content management system offering. Lotus Web Content Management software provides tools to apply business rules and processes to content, helping to ensure that specific information assets from across the enterprise are delivered via Web sites and portal. This factsheet provides a detailed overview of key Lotus Web Content Management features.
Abstract: What are the common reasons for the failure of the majority of Web sites? Web development companies should focus more on the strategy behind the Web site, and on how to attract more clients and improve internal operational efficiencies through the Web. Find out tips on how you can change your Web marketing strategy to achieve high return on investment (ROI) from your Web site, with minimal effort.
Abstract: You can have the best sales pitch in the world, but if you don’t know who your audience is, or what they’re looking for, your strategy is based on chance. Marketing—smart, cost-effective marketing—is about listening to what a specific person or group of people are looking for and responding to their needs or desires. Learn how to use analytics to focus your marketing efforts, for more effective and efficient results.
Abstract: The new web-borne threats attacking business networks are more intense and sophisticated than ever. Methods using rich media, web 2.0 collaboration tools, and a host of other technologies expose networks to a new breed of web security threats. Find out what the latest web security threats are, including the risks and business impact these threats represent, and understand the advantages of hosted security solutions.
Abstract: Small and midsized companies may need help configuring Google Analytics installations to aid their clients in the real estate, vacation rental, and resort markets—and to measure and enhance the effectiveness of their online marketing programs. If you’re tired of being kept in the dark about the effectiveness of your Internet marketing programs, then it might be time to implement a comprehensive Google Analytics program.
Abstract: The prevalence of Web 2.0 demonstrates that integrating the technology used to manage Web sites is becoming easier. A similar mashup of methods for Web site marketing tools can help you measure how you communicate with customers and help deliver sales opportunities. But before you start cooking, find out how to pick the right ingredients for two simple but effective mashups for Web site subscription and content feedback.
Abstract: A recent study by Jupiter Research found that e-mail marketers using Web analytics click-stream data to generate targeted e-mail campaigns produce an impressive average click-through rate of 14 percent, and a conversion rate of 3.9 percent. Can your business claim numbers this high? If not, find out how you can with Web analytics tools that will help you gain insight on your subscribers’ behaviors while increasing sales.
Abstract: The number of leads captured from conventional channels is steadily declining due to the increasing importance of web sites. While Web analytic and e-mail marketing solutions provide useful data, they do nothing to capture leads. If there was a service that could prospect all your web site visitors, would you use it? Find out how LEADSExplorer is helping businesses convert their web visitors into potential leads.
Abstract: Web analytics has never been an exact science—which can make the process extremely frustrating. How can you be 100 percent certain that the data you’re working with is always accurate? To deal with this and many other questions that will arise, businesses must gain a better understanding of how well their analytics tools work with their existing data integration solutions, and how using testing platforms will help.
Abstract: Today’s leading-edge business applications go beyond mere Web enablement, where publishing information to the Web is the primary motive (referred to nowadays as Web 1.0 applications). State-of-the-art enterprise software must also incorporate a single, integrated interface that links applications instantly to business processes and collaborative technologies. However, developing Web 2.0 applications is anything but trivial.
Abstract: As companies demand more from their decision support systems, unified business performance management (BPM) will play an increasingly important role in planning and decision-making. Thus, predictive analytics, applied with BPM, bridges the gap between real-time activity monitoring and calculated execution. Before embracing predictive analytics, however, companies should know that only a unified solution can help capitalize on this promising technology.
Abstract: Human resources (HR) is an increasingly strategic player in gaining a competitive advantage, especially in terms of workforce analytics. But HR organizations struggle when they spend too much time gathering data instead of acting on it. By implementing a comprehensive workforce analytics solution, they will start to win the 'changing game' and—more importantly—drive corporate results that matter.
Abstract: Traditional analytic tools run queries against a data warehouse (DW) with user queries being processed against the data stored on relatively slow hard drives. In-memory analytics leverages a significantly more efficient approach where all the data is loaded into memory. This results in dramatic improvements in query response time and end-user experience. Find out how in-memory analytics can help your organization.
Abstract: Companies already use business intelligence (BI) to help them make decisions. But now they’re discovering that they can make better decisions by coupling BI with a predictive analytics solution. Predictive analytics can help companies solve problems, achieve business goals, uncover patterns not easily identifiable through reports or dashboards, and share all that information with decision-makers. Find out how.
Abstract: As marketing budgets shrink and companies in the corporate services industry aim to leverage their Web sites as less expensive alternatives to traditional marketing tools, Web-site strategy is becoming more important. Web-site strategy must focus on enhancing credibility, strengthening existing relationships, generating leads, and more. Get tips on how to create a Web-site strategy that will help you achieve these goals.
Abstract: Today’s Web applications exist in an environment vastly different from when businesses first entered the Internet. Few companies have a comprehensive Web application security program to prevent Internet-borne security breaches. Learn how security concerns for Web applications are different than for traditional applications, and how to build a Web security program that curbs costs and provides effective security.