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CRM: Creating a Credible Business Case and Positioning It with the CEO Part Two: Linking CRM with Organizational Direction
An effective business case must link CRM with achieving organizational objectives; but this step is just the beginning. Credibility implies that the document
and ROI: Building the CRM Business Case , on which this series of articles is based. He also offers a ROI calculator that helps companies build a business case for CRM. It is available at www.competitiveperformance.com . Petersen has a Bachelor's and Master's degree in Engineering, and an MBA from the University of Chicago.
CRM for Financial and Insurance Markets RFI/RFP Template
Insurance and Investment, Marketing Automation, Sales Force Automation (SFA), CRM Analytics, Call Center and Customer Service, Professional Services Automation (PSA), e-CRM, E-Mail Respons...
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Process Manufacturing (ERP)
The simplified definition of enterprise resource planning (ERP) software is a set of applications that automate finance and human resources departments and help manufacturers handle jobs such as...
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Case Study: All-in-one CRM System Supports Rapid Growth
In 2003, marketing strategies firm Piranha Marketing was rapidly growing to meet the needs of its expanding customer base. The company wanted to find a way to
Study: All-in-one CRM System Supports Rapid Growth In 2003, marketing strategies firm Piranha Marketing was rapidly growing to meet the needs of its expanding customer base. The company wanted to find a way to manage its disparate customer relationship management (CRM) software packages while continuing to increase its customer base for all services. Find out how it ended up increasing its conversion rate by 15 percent—and shortening its sales cycle by 50 percent.
Case Study: Junk Removal Service Finds Gold with Microsoft Dynamics CRM Online
A residential and commercial junk removal company with a toll-free call service was using an industry-specific customer relationship management (CRM) solution
Gold with Microsoft Dynamics CRM Online A residential and commercial junk removal company with a toll-free call service was using an industry-specific customer relationship management (CRM) solution that couldn’t be customized. The company needed a CRM system that could capture, share, and use customer data specific to its operations, to acquire and retain more customers. Discover how the hosted CRM solution helps ensure business continuity and other benefits.
CRM ROI: Creating a Business Case
Companies need to implement serious yardstick work when seeking to evaluate CRM-software investments. This involves creating a cost-benefit analysis
costs incurred before the CRM implementation began. The median total cost over the first five years is estimated at $1.2 million (USD). The business case for CRM should include 1) Tangible Net Benefits —a clear and precise cost-benefit analysis which tallies all of the planned project costs, quantifies each of the tangible benefits and calculates key financial performance metrics such as ROI, NPV, IRR, and payback period. Costs should be less than 50 percent of the benefits (because of inevitable cost
The Case for a New CRM Solution
CRM software has gone well beyond being a
companies that have deployed CRM software solutions have not obtained the benefits that were promised. When we understand the reasons for this dissatisfaction, we can make the case for a new CRM solution. See the benefits of a new CRM solution.
The Forrester Wave: CRM Suites for Large Organizations, Q2 2010
In Q2 2010, Forrester evaluated 18 customer relationship management (CRM) solutions—CDC Software, Chordiant Software, FrontRange Solutions, Maximizer Software
Forrester Wave: CRM Suites for Large Organizations, Q2 2010 In Q2 2010, Forrester evaluated 18 customer relationship management (CRM) solutions—CDC Software, Chordiant Software, FrontRange Solutions, Maximizer Software, Microsoft, NetSuite, Oracle, Pegasystems, RightNow Technologies, SageCRM, Sage SalesLogix, salesforce.com, SAP CRM, SugarCRM, and Sword Ciboodle—against 516 criteria reflecting the requirements of large organizations. Learn what they discovered.
Pure-Play CRM Vendors: Choose an Integrated or Best-of-Breed Solution?
When selecting a CRM vendor should you go with a one-source solution, reducing the need for integration with other corporate data sources, or go with a best-of
Play CRM Vendors: Choose an Integrated or Best-of-Breed Solution? Pure-Play CRM Vendors: Choose an Integrated or Best-of-Breed Solution? R. Garland - September 5, 2001 Introduction There are a LOT of CRM vendors. If you count the pure-play Integrated CRM vendors and niche, or, fill-the-cracks vendors, there at least fifty from which to choose. Should you go with a one-source solution, reducing the need for integration with other corporate data sources, or go with a best-of-breed approach, getting the
NetSuite CRM+ holds corporate data in a single database, giving executives access to their key performance metrics on a customizable, real time dashboard. It
It also combines customer-facing CRM and web capabilities with back-office ERP and collaboration capabilities for partners.
Case Study: High Concrete
High Concrete encountered several challenges in trying to understand its customer relationship management (CRM) data. Its CRM reporting involved lengthy and
management (CRM) data. Its CRM reporting involved lengthy and error-prone processes. After seeing a demonstration of a business intelligence (BI) application specifically designed for its Dynamics CRM system, the company knew integrating the two systems would be easy—and provide flexible reports, quickly and accurately.
CRM Your Salespeople Will Love
Simply visit TEC's CRM evaluation center to compare a new generation of CRM solutions based on your company's special requirements: your budget, in...
you can get a CRM system your salespeople will actually embrace—one that lets them work at peak performance—so they can bring in the new accounts, extra orders, and product upsells your organization needs and wants. Find out which new CRM solutions are best for your company. Simply visit TEC's CRM Evaluation Center to compare a new generation of CRM solutions based on your company's special requirements: your budget, industry, business model, geographical markets, IT platform, etc. Compare up to 50
8 Essential CRM Best Practices-an Executive Guide
In this informative white paper, 8 essential CRM best practicesan executive guide, you'll discover the eight key elements of highly successful CRM ...
Essential CRM Best Practices-an Executive Guide Since CRM can be directly related to how much money comes in the door, shouldn't your CRM system contain all the proven CRM best practices ? Can you afford to have less than the best when it comes to dealing with your customers? In this informative white paper, 8 Essential CRM Best Practices—An Executive Guide , you'll discover the eight key elements of highly successful CRM systems—laid out for you in clear, straightforward language. So whether you're
Top CRM for Financial Services
To make your search easier, you can quickly and easily compare CRM software for financial services using TEC's patented software decision support s...
CRM for Financial Services Top CRM for Financial Services How do you handle the relentless pressure to produce results amid rabid competition and increased regulatory requirements? These are challenging times for financial services companies . One response within the financial services industry has been to beef up customer relationship management (CRM) processes. If your company is considering new CRM technology, finding the right system or upgrade can be a difficult task. To make your search easier,
CRM Buyers Guide
CRM, or Customer Relationship Management, is an essential tool in any modern business no matter its size. The primary purpose of CRM software is to manage all
The primary purpose of CRM software is to manage all aspects of the relationship with existing and prospective customers. Get a quick start on your CRM purchase by researching the important issues and factors for your organization. This guide can help you find the right provider for your unique needs.
Client Case Study: InWear
InWear turned to Zmags for a self-service digital publishing solution for its shoppable catalogs. See the case study.
Case Study: InWear InWear turned to Zmags for a self-service digital publishing solution for its shoppable catalogs. See the case study.
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