Abstract:
Data quality has direct consequences on a company's bottom-line and its customer relationship management (CRM) strategy.
Looking beyond general approaches and company policies that set expectations and establish data management procedures, we
will explore applications and tools that help reduce the negat (...)
Excerpt related to
crm experian:
Data quality has direct consequences on a company's bottom-line and its customer relationship management (CRM) strategy.
Looking beyond general ap...
Published:
2004-03-08