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SAP Finds CRM Partner for Marketing Tools
On December 6, SAP revealed it had entered into a partnership with Recognition Systems Group of the United Kingdom to add marketing-planning and campaign

crm for marketing  Finds CRM Partner for Marketing Tools Event Summary On December 6, SAP revealed it had entered into a partnership with Recognition Systems Group of the United Kingdom to add marketing planning and campaign-management features to its customer-relationship management suite. SAP and Recognition Systems have agreed to jointly develop integration between SAP's enterprise resource planning and data warehouse packages and Recognition's Protagon suite, which offers customer-segmentation tools to help marketing Read More...

Marquee Vendors Partner for Deepening Inherent CRM and BI Links
Despite the logic behind combining customer relationship management (CRM) and business intelligence (BI) elements, the implementation of marketing automation

crm for marketing  solutions. Thus, vendors in CRM and BI, respectively, are building alliances in order to gain market share and illustrate the value of MA. For example, SAS Institute, the world's leader in BI, in particular has been busy forging partnerships. It announced a global strategic alliance with Amdocs , a global telecommunications leader, to help communications service providers (CSP) unlock valuable intelligence from underlying operational systems. The alliance promises to leverage Amdocs' telecommunications Read More...
Customer Relationship Management (CRM)
Customer relationship management (CRM) focuses on the retention of customers by collecting all data from every interaction, every customer makes with a company from all access points whether they a...
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Documents related to » crm for marketing


Benefits and Pitfalls of Gamification for Consumer Marketing
Companies are always looking for ways to attract new customers and retain existing ones. One way to spur interest in their offerings is to apply the principles

crm for marketing  and Pitfalls of Gamification for Consumer Marketing What Is Gamification? In a nutshell, gamification applies concepts used in the design of computer and video games to business, in order to attract and retain people. These techniques can be applied both inside the company (e.g., to facilitate employee collaboration or to encourage them to use software solutions in their daily tasks) or outside (e.g., for customer-facing activities such as sales, marketing, and customer service). In this article, Read More...
CRM without Compromise: A Strategy for Profitable Growth
When implementing customer relationship management (CRM), organizations often lose sight of their customers and focus on efficiency gains instead of looking at

crm for marketing  level by designing their CRM strategy for future ambitions instead of just implementing software to support current capabilities. This white paper describes the concept of CRM without compromise, elucidating how organizations can maximize their results by taking a more structured, holistic approach to CRM across the enterprise to gain a competitive advantage and promote sustainable, profitable growth. A CUSTOMER-CENTRIC BUSINESS STRATEGY Customers Define your business No business can exist without Read More...
A Business Case for Managing the Marketing Content Supply Chain
In their efforts to accelerate time to market and improve business process efficiency, many marketing organizations adopt customer relationship management (CRM)

crm for marketing  relationship management (CRM). But CRM often falls short in exploiting the exponential growth of content associated with product and brand marketing. By using a digital asset management (DAM) solution, however, you can increase productivity and achieve a favorable return on investment (ROI). Read More...
Oracle JD Edwards EnterpriseOne 9.0 for ERP for Process Manufacturing Certification Report
Oracle JD Edwards EnterpriseOne 9.0 is now TEC Certified for online evaluation of process manufacturing solutions in the enterprise resource planning (ERP

crm for marketing  JD Edwards EnterpriseOne 9.0 for ERP for Process Manufacturing Certification Report Oracle JD Edwards EnterpriseOne 9.0 is now TEC Certified for online evaluation of process manufacturing solutions in the enterprise resource planning (ERP) Evaluation Center. The certification seal is a valuable indicator for organizations relying on the integrity of TEC research for assistance with their software selection projects. Download this report for product highlights, competitive analysis, product analysis, Read More...
Accelerating the Speed of Intelligence for Fast and Flexible Forecasting: Engaging the Business for Better Results
Forecasting is changing from a top-down process to a bottom-up one. High-level targets may be useful starting points, but they must be combined with input from

crm for marketing  the Speed of Intelligence for Fast and Flexible Forecasting: Engaging the Business for Better Results Forecasting is changing from a top-down process to a bottom-up one. High-level targets may be useful starting points, but they must be combined with input from line management and department heads before being rolled up into enterprise-wide financial goals. Some companies find it effective to “embed” members of the finance function within other business units. Read this white paper to find Read More...
Netsize Mobile Marketing Survey 2009
Can your company and brand rise to the challenge and cash in on mobile marketing opportunities? Companies are often bullish about mobile marketing benefits, but

crm for marketing  Netsize,mobile marketing opportunities,marketing strategies,mobile marketing strategies,mobile marketing tools,customer retention,customer engagement,customer expectations,precise targeting,mobile marketing implementation,customer databases,marketing message,marketing campaigns,mobile marketing campaigns,online marketing campaigns Read More...
Supply Chain Risk Management for Wholesale Distribution Companies: Planning for Disruption
Forward-looking companies are focusing on managing supply chain risk. The same functionality that supports supply chain network visibility, collaboration, and

crm for marketing  Chain Risk Management for Wholesale Distribution Companies: Planning for Disruption Forward-looking companies are focusing on managing supply chain risk. The same functionality that supports supply chain network visibility, collaboration, and analytics can also enable supply chain risk management. This white paper shows that companies often actually possess the data they need, but disconnected systems impede the ability to make the right data accessible to the right people at the right time. Read More...
The Five Sure-fire Strategies for Gaining Management Approval for WMS Projects
Despite the consensus that warehouse management systems (WMS) offer many benefits, getting approval for a new system is challenging. You need to get key

crm for marketing  Five Sure-fire Strategies for Gaining Management Approval for WMS Projects The 5 Sure-fire Strategies for Gaining Management Approval for WMS Projects If you receive errors when attempting to view this white paper, please install the latest version of Adobe Reader. HighJump Software simplifies the art and business of creating, selling and moving products across global networks. We develop supply chain software that helps clients drive growth and manage change throughout their operations. Source : Read More...
SYSPRO ERP (version 6.1 SP1) for ERP for Manufacturing (SMB) Certification Report
SYSPRO ERP (version 6.1 SP1) is TEC Certified for online evaluation of enterprise resource planning (ERP) for manufacturing (SMB) solutions in the ERP

crm for marketing  ERP (version 6.1 SP1) for ERP for Manufacturing (SMB) Certification Report SYSPRO ERP (version 6.1 SP1) is TEC Certified for online evaluation of enterprise resource planning (ERP) for manufacturing (SMB) solutions in the ERP Evaluation Center. The certification seal is a valuable indicator for organizations relying on the integrity of TEC research for assistance with their software selection projects. Download this report for product highlights, competitive analysis, product analysis, and in-depth Read More...
IFS Applications (version 7.5) for ERP for the Mining Industry Certification Report
IFS Applications (version 7.5) is now TEC Certified for online evaluation of enterprise resource planning (ERP) solutions for the mining industry in the ERP

crm for marketing  Applications (version 7.5) for ERP for the Mining Industry Certification Report IFS Applications (version 7.5) is now TEC Certified for online evaluation of enterprise resource planning (ERP) solutions for the mining industry in the ERP Evaluation Center. The certification seal is a valuable indicator for organizations relying on the integrity of TEC research for assistance with their software selection projects. Download this report for product highlights, competitive analysis, product analysis, and Read More...
Understanding New CRM Functionality: Approaches to Ensure a Well-planned Successful CRM Implementation
Why do some customer relationship management (CRM) implementations fail? The answer: companies’ lack of understanding of their current CRM environments, and of

crm for marketing  New CRM Functionality: Approaches to Ensure a Well-planned Successful CRM Implementation Why do some customer relationship management (CRM) implementations fail? The answer: companies’ lack of understanding of their current CRM environments, and of what areas need modification or improvement. Companies with a clear understanding of what they need from a CRM solution—as well as of what CRM means to their business—are more likely to succeed. To clinch that success, some key elements Read More...
CRM, ERP, BI, and IT Investment-Where Do You Find the Business Benefit?
Most companies want to use customer relationship management (CRM) applications to “supercharge” their sales forces. They want to gain some advantage with

crm for marketing  because of the way CRM is implemented. Find out where a CRM implementation can get off track—and how to ensure CRM success. Read More...
Epicor Enterprise Resource Planning Software System v. 9.05 for ERP for Mixed-mode Manufacturing Certification Report
The Epicor product Epicor Enterprise Resource Planning Software System (v. 9.05) is now TEC Certified for online evaluation of enterprise resource planning (ERP

crm for marketing  Enterprise Resource Planning Software System v. 9.05 for ERP for Mixed-mode Manufacturing Certification Report The Epicor product Epicor Enterprise Resource Planning Software System (v. 9.05) is now TEC Certified for online evaluation of enterprise resource planning (ERP) solutions for mixed-mode manufacturing in the ERP Evaluation Center. Download this report for product highlights, competitive analysis, product analysis, and in-depth analyst commentary. Read More...

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