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Abstract:
Precision Marketing: Strengthening the Value of CRM. Search for Articles and Other Solutions to Delineate Your Analysis and
for Strengthening the Value of CRM. All organizations, across all industries, have one thing in common—a deluge of customer
data idling somewhere waiting to be monetized. Most like (...)
Excerpt related to
crm for marketing:
Precision Marketing: Strengthening the Value of CRM. Search for Articles and Other Solutions
to Delineate Your Analysis and for Strengthening the V...
Published:
2010-03-11
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Abstract:
On December 6, SAP revealed it had entered into a partnership with Recognition Systems Group of the United Kingdom to add
marketing-planning and campaign-management features to its customer-relationship management suite. (...)
Excerpt related to
crm for marketing:
On December 6, SAP revealed it had entered into a partnership with Recognition Systems Group of the United Kingdom to add
marketing-planning and c...
Published:
1999-12-08
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Abstract:
In May, Access Commerce, a French CRM vendor, announced the opening of its first USA office in San Diego, California. During
Explore 2000, QAD’s annual user conference, Access Commerce announced the release of eCameleon for MFG/PRO. (...)
Excerpt related to
crm for marketing:
In May, Access Commerce, a French CRM vendor, announced the opening of its first USA office in San Diego, California. During
Explore 2000, QAD’s a...
Published:
2000-07-05
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Abstract:
Building customer relationships requires six key elements to be in place and working together to maximize your customer relationship
management (CRM) investment. Because these strategies are synergistic, one missing piece can have an impact on the effectiveness
of the other parts. Find out about the six (...)
Excerpt related to
crm for marketing:
... Find out about the six components that can lead you to having—and using—a profitable CRM
system that includes a marketing automation solution. ...
Published:
2010-03-11
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Abstract:
Learn how communication-enabled business processes (CEBPs)—processes enabled by communication systems that are tightly integrated
with business applications—can help resolve customer relationship management (CRM) issues by reducing latency, providing recording
of and visibility into interactions, and (...)
Excerpt related to
crm for marketing:
Creating Business Value with Communication-Enabled CRM Processes: Enhancing Marketing, Sales,
and Service. Source: SAP. Document Type ...
Published:
2011-03-14
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Abstract:
The new metrics of customer profitability, lifetime value, and wallet share are needed to supplement the traditional metrics
of market share and penetration. Typical functional components of marketing automation include customer data cleansing and
analysis tools, and campaign management systems. (...)
Excerpt related to
crm for marketing:
The new metrics of customer profitability, lifetime value, and wallet share are needed to supplement the traditional metrics
of market share and p...
Published:
2005-08-16
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Abstract:
Despite the logic behind combining customer relationship management (CRM) and business intelligence (BI) elements, the implementation
of marketing automation (MA) has been stunted by slow markets, and pessimistic investors. Vendors in CRM and BI are building
alliances in order to gain market share and il (...)
Excerpt related to
crm for marketing:
Despite the logic behind combining customer relationship management (CRM) and business intelligence (BI)
elements, the implementation of marketing...
Published:
2005-08-17
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Abstract:
Front-office vendors Baan Co. and SalesLogix Inc. round out their customer-relationship management application suites adding
new marketing, service, and E-commerce capabilities. (...)
Excerpt related to
crm for marketing:
Front-office vendors Baan Co. and SalesLogix Inc. round out their customer-relationship management application suites adding
new marketing, servic...
Published:
2000-03-17
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Abstract:
Creating Business Value with Communication-enabled CRM Processes: Enhancing Marketing, Sales, and Service. Find IT Solutions
and Other Applications for Your Decision Related to the Business Value with Communication-enabled CRM Processes Customer relationship
management (CRM) issues can often be traced to (...)
Excerpt related to
crm for marketing:
Creating Business Value with Communication-enabled CRM Processes: Enhancing Marketing, Sales,
and Service. Find IT Solutions and Other Applications...
Published:
2010-03-11
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Abstract:
Making a CRM investment work is a two-step process that begins with unifying disparate systems by creating and managing standardized,
reusable business definitions mapped to the different CRM system schemas throughout the organization. (...)
Excerpt related to
crm for marketing:
Making a CRM investment work is a two-step process that begins with unifying disparate systems by creating and managing standardized,
reusable bus...
Published:
2002-12-25
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Abstract:
A customer relationship management (CRM) system is inherently valuable for supporting customer acquisition and retention
by gathering data from each contact with customers and prospects. Collecting data, however, cannot be isolated from a strategy
for actually using that data. Here is an overview of how (...)
Excerpt related to
crm for marketing:
A customer relationship management (CRM) system is inherently valuable for supporting customer acquisition and retention by
gathering data from ea...
Published:
2003-07-03
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Abstract:
When it comes to touting 200 product enhancements, what J.D. Edwards is saying is that ease of integration is important
to mid-market companies because they have less flexibility for trial and error. J.D. Edwards's CRM implementation success
through its existing customer base will testify to the reliabi (...)
Excerpt related to
crm for marketing:
When it comes to touting 200 product enhancements, what JD Edwards is saying is that ease of integration is important to mid-market
companies b...
Published:
2003-04-01
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Abstract:
Xchange's protracted troubles and its recent inglorious demise and subsequent auctioned sellout may prove the fact that the
CRM point providers without a clear differentiating value proposition and without enough resources have not much to look for
out there in the long run other than to find an honorabl (...)
Excerpt related to
crm for marketing:
Xchange's protracted troubles and its recent inglorious demise and subsequent auctioned sellout may prove the fact that
the CRM point providers wi...
Published:
2003-03-27
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Abstract:
Our quest for quality and well-priced mid-market CRM software solutions, takes us this week to review Surado Solutions Inc.
developers of Surado CRM Solutions. Surado positions itself high in many functional areas, against many mid-market software
vendors such as SalesLogix, Epicor, Microsoft CRM, Kana, (...)
Excerpt related to
crm for marketing:
Our quest for quality and well-priced mid-market CRM software solutions, takes us this week to review Surado Solutions Inc.
developers of Surado C...
Published:
2003-10-16
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Abstract:
For many reasons, SAS's alliance with Amdocs and partnership with Aprimo might be some of a few vendor partnerships where
customers and the vendors benefit. (...)
Excerpt related to
crm for marketing:
For many reasons, SAS's alliance with Amdocs and partnership with Aprimo might be some of a few vendor partnerships where
customers and the vendor...
Published:
2005-08-12
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Abstract:
Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT
that can cut time, costs, and improve the quality of its operation. Nevertheless with marketing automation there are huge
untapped opportunities for business improvement, given market (...)
Excerpt related to
crm for marketing:
Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT
that can cut time, costs...
Published:
2004-05-15
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Abstract:
Amdocs believes its ICM strategy resonates with its customers, who, facing increased competition and price commoditization,
realize that they need to differentiate customers' experiences from the competition, to enhance customer loyalty and increases
profitability. (...)
Excerpt related to
crm for marketing:
Amdocs believes its ICM strategy resonates with its customers, who, facing increased competition and price commoditization,
realize that they need...
Published:
2005-08-03
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Abstract:
Plex Online integrates with salesforce.com's Sales Cloud 2. TEC interviews Patrick Fetterman, vice president of marketing
at Plex Systems. In early 2011 Plex Systems announced that it has integrated its software-as-a-service (SaaS) enterprise resource
planning (ERP) product with salesforce.com’s Sales C (...)
Excerpt related to
crm for marketing:
Plex Online integrates with salesforce.com's Sales Cloud 2. TEC interviews Patrick Fetterman, vice president of marketing
at Plex Systems. In early...
Published:
2011-01-28
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Abstract:
While the ERP mid-market has seen more vibrant intra-market merger & acquisition activity during 2001, it appears that 2002
will, for some more tenacious Tier 2/Tier 3 vendors, be the year of delivering products under their own steam as to counteract
the onslaught by Tier 1 vendors and mid-market juggern (...)
Excerpt related to
crm for marketing:
While the ERP mid-market has seen more vibrant intra-market merger & acquisition activity during 2001, it appears that
2002 will, for some more te...
Published:
2002-04-19
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Abstract:
Unica's possibly unique set of broad and astute functional footprint and geographic coverage, easily-deployable product with
proven quick payback may prove the fact that the marketing automation point providers with a differentiating value proposition
and with immaculate execution may prevail the onslaug (...)
Excerpt related to
crm for marketing:
Unica's possibly unique set of broad and astute functional footprint and geographic coverage, easily-deployable product
with proven quick payback ...
Published:
2003-06-28