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Software Functionality Revealed in Detail
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 crm g nesis


The Lexicon of CRM - Part 1: From A to I
C.R.M. itself is an acronym, standing for Customer Relationship Management. This is part one of three-part article to provide explanation and meaning for most

crm g nesis  Lexicon of CRM - Part 1: From A to I The Lexicon of CRM Part 1: From A to I R. Garland - October 12, 2001 0 - A  360 degree view of the customer - A term used to describe the ability for virtually anyone in the company to know anything about the customer (products bought, support calls made, web site visits conducted, etc.). A complete, 306 degree view of customer information. 3G - Supposedly the ultimate wireless protocol technology that is already being used in areas outside of North America where

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

CRM for Financial and Insurance Markets

Customer relationship management (CRM) focuses on the retention of customers by collecting data from all customer interactions with a company from all access points (by phone, mail, or Web, or in the field). The company can then use this data for specific business purposes by taking a customer-centric rather than a product-centric approach. CRM applications are front-end tools designed to facilitate the capture, consolidation, analysis, and enterprise-wide dissemination of data from existing and potential customers. This process occurs throughout the marketing, sales, and service stages, with the objective of better understanding one’s customers and anticipating their interest in an enterprise’s products or services.  

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