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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 crm relationship management g nesis


Customer Relationship Management and Social Networks-They're Related How, Again?
No company today can afford to ignore the value of its customers' natural social networking behavior. The advantages that these social networks can bring to a

crm relationship management g nesis  networking tools with their CRM and enterprise platforms yet. But why not, you ask? Well, why should they? They don't really understand the value of social networking. Nor do I imagine do you for the most part. So, let's answer the question so that both the CRM vendors and integrators—and you—will get it and be comfortable with the idea that it's time to move ahead with the new business models that this portends. The Question What the heck is social networking, besides being a giant online

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Customer Relationship Management (CRM)

Customer relationship management (CRM) focuses on the retention of customers by collecting all data from every interaction, every customer makes with a company from all access points whether they are phone, mail, Web, or field. The company can then use this data for specific business purposes, marketing, service, support or sales while concentrating on a customer centric approach rather than a product centric. Customer relationship management defines methodologies, strategies, software, and other web-based capabilities that help an enterprise organize and manage customer relationships. Customer relationship management applications are front-end tools designed to facilitate the capture, consolidation, analysis, and enterprise-wide dissemination of data from existing and potential customers. This process occurs throughout the marketing, sales, and service stages, with the objective of better understanding one’s customers and anticipating their interest in an enterprise’s products or services. 

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A New Customer Relationship Management Framework: Twenty-first Century Necessity, or Blowin' in the Wind?


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The Lexicon of CRM - Part 1: From A to I


C.R.M. itself is an acronym, standing for Customer Relationship Management. This is part one of three-part article to provide explanation and meaning for most of the common CRM phraseology. Here, in alphabetical order, is the Lexicon of CRM.

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E-mail Response Management


E-mail inquiries for the customer service sector are expected to explode from 2.9 billion messages in 2005, to 7.2 billion by 2010. This means that a company’s online relationship with customers will be increasingly critical to customer satisfaction and retention. That’s why managers need new tools to manage their corporate e-mail assets and better service the e-mail customer.

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Do You Know What Are the "Unintended Consequences" of Your CRM Project?


CRM, in its most straightforward definition, mandates that a company harmonize between a product/brand view of its business and the all-important customer view. Many companies, hard as it is to believe, do not have a clear idea of who are their most profitable customers.

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Alfanar IT Solutions-Enterprise Content Management


Alfanar IT, an information technology company operating in Saudi Arabia since 1995, in partnership with OpenText is providing enterprise content management (ECM) solutions to both government and private sectors—two sectors undergoing rapid automation and thus in need of ECM solutions in Saudi Arabia. Read this paper to see how alfanar IT plans to address these market needs and the improvements expected with OpenText.

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Tenrox Project Workforce Management Certification Report: Project Portfolio Management (PPM) for Internal Departments


Tenrox Project Workforce Management is now TEC Certified for online evaluation of PPM solutions in the Project and Process Management Evaluation Center. The certification seal is a valuable indicator for organizations relying on the integrity of TEC research for assistance with their software selection projects. Download this report for product highlights, competitive analysis, product analysis, and in-depth analyst commentary.

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5-step CRM Software Selection Guide: A Pragmatist’s Guide to CRM Software Selections


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