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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 crm thetruth thewhole truth nothing but thetruth for a change


CRM: The Truth, The Whole Truth And Nothing But The Truth(For A Change)
Finding out the true facts about what makes CRM tick and how fast it circles the ROI clock—if it indeed reaches ROI-has long frustrated potential CRM

crm thetruth thewhole truth nothing but thetruth for a change  facts about what makes CRM tick and how fast it circles the ROI clock—if it indeed reaches ROI—has long frustrated potential CRM implementers looking for answers. And getting good answers really matters, because their only alternative to being forewarned may be leaping into enterprise-wide, mega-bucks, change management-laden CRM implementations—and testing the depth of the water with both feet. For the first time, there are statistically-based, substantive answers to many questions about CRM.

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

CRM for Financial and Insurance Markets

Customer relationship management (CRM) focuses on the retention of customers by collecting data from all customer interactions with a company from all access points (by phone, mail, or Web, or in the field). The company can then use this data for specific business purposes by taking a customer-centric rather than a product-centric approach. CRM applications are front-end tools designed to facilitate the capture, consolidation, analysis, and enterprise-wide dissemination of data from existing and potential customers. This process occurs throughout the marketing, sales, and service stages, with the objective of better understanding one’s customers and anticipating their interest in an enterprise’s products or services.  

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A Lexicon for Customer Relationship Management Success


Despite technological advances, users are dissatisfied with customer relationship management (CRM) systems. Ambiguous terms do not provide the vocabulary for concrete action and measurable expectations. Thus, CRM is perceived to be about intangibles, and is approached with a let's-hope–for-the-best mentality.

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Six Success Factors for Building a Best-run Marketing Organization


To address evolving market demands, companies must take new approaches to marketing activities and integrate all company functions. Customer relationship management (CRM) can empower your marketing organization to support growth and demonstrate value to customers. Find out six factors that can allow your company’s marketing team to make intelligent decisions and drive effective end-to-end marketing processes.

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CRM without Compromise: A Strategy for Profitable Growth


When implementing customer relationship management (CRM), organizations often lose sight of their customers and focus on efficiency gains instead of looking at the bigger picture from a customer perspective. But organizations that can build a business-centric system flexible enough to quickly respond to changing customer needs will have a sustainable competitive advantage and enjoy profitable growth for years to come.

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(Forgotten) CRM and ERP Kingdoms in the Making?


Enterprise resource planning (ERP) and customer relationship management (CRM) vendor Consona is determined to establish a CRM “kingdom” based on Consona Enterprise CRM. Read this comprehensive analysis of Consona Enterprise CRM to find out what lies ahead for this flagship product.

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Pragmatist's Guide: Building a Business Case for a Formula-based ERP


If you're a process manufacturer taking a close look at the option of acquiring an enterprise resource planning (ERP) solution, you may be finding that you're faced with a bewildering array of options, technologies, and applications. What should you look for, and which business issues do you need to address to position your acquisition-and implementation-for maximum success? Download this report to find out.

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Scala Shows Far More Than A Bit Of A Backbone Part 1


Scala seems to be telling any competitor that two can play the game in the global enterprise market. Employing offense as the best defense, the company is determined to attack the satellite divisions of its bigger competitors, particularly those of SAP.

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Challenges and User Recommendations for a Global Trading Solutions Provider on a Roll


The market is competitive, rapidly evolving, and highly fragmented, and one should only expect the intensity of competition to increase in the future. For the present, the biggest challenge remains a lack of awareness of the need for TradeStone's applications.

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ILM as a Journey: Moving Towards Storage as a Service


Technology decision-making in larger organizations is about making existing IT platforms as efficient as possible. However, there are weaknesses in the day-to-day operation of such environments, particularly in storage and information management. Positioning information lifecycle management (ILM) in the context of infrastructure management provides an understanding of where we are today—and of how much further there is to go.

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Scala Shows Far More Than A Bit Of A Backbone Part 3: Challenges and User Recommendations


Although the value proposition offered by Scala should bode well to creating increased demand and acceptance of the Scala offering in the global SME market, there will be many challenges to overcome in order to continue to thrive in this ferocious competitive environment.

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