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Documents related to » crm works in this flow chart


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Enterprise applications have long been providing the means for businesses to collect required data and deliver it to the right people. Now that sales and marketing professionals are empowered with the right tools to better serve their customers and gather insights on all customers' interactions, the question to ask is what's next? We see the answer in a tight integration between Enterprise applications and Analytics.

CRM WORKS IN THIS FLOW CHART: investment (ROI). In the CRM arena, analytics are provided in two major flavors: Descriptive analytics — which focuses on the historical customer patterns Prescriptive analytics — which tends to predict the customer s future behavior Many of the traditional CRM packaged software providers like Siebel , SAP , PeopleSoft , MS CRM and E. piphany offer analytics modules that mostly fall into the descriptive category. Predictive analytics have long been the focus of vendors like SPSS , I-Impact , SAS
7/23/2003

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