Data quality has always been an important issue for companies, and today it’s even more so. But are you up-to-date on current industry problems concerning data quality? Do you know how to address quality problems with customer, product, and other types of corporate data? Discover how data cleansing tools help improve data constancy and accuracy, and find out why you need an enterprise-wide approach to data management.
customer activity reports
entity data, such as customer and product, on the other hand, is usually ill-defined, has complex data structures and relationships, requires compound and intelligent keys and complex governance rules, is not usually standardized, involves many applications, and changes frequently. Does this distinction really matter? When developing data quality management and master data management systems, it does. Cleaning and managing master reference data is a reasonably easy job. Cleaning master data, on the other