Documents » customer behavior lvmh.
Abstract: Growing
customer sophistication and lifetime value means managing
customer behavior is key to long-term profitability.
Customer profitability and
customer behavior metrics enable an organization to create alignment within the go to market process, while other metrics aid in decision-making.
PubDate: 3/21/2006
Abstract: Using the highest degree of professionalism and integrity, you can protect your value proposition from competitive attack by setting traps for the competition. By knowing the competition's actions, behavior, and practices, you can identify damaging behavior. After exploring the potential risks and rewards, you can then consider what might be done to snare the competition. Exposing the competition's deficiencies with this mousetrap model will not only spare your client the expense, disruption, and embarrassment of a poorly executed implementation, but it will increase your ability to effectively compete.
Abstract: Your operations and assets are under multiple points of attack, both inside and outside your network. Organizations face escalating security risks and network availability requirements as they open their networks for communications and transactions with key customers, business partners, and employees. That’s why you need to ensure efficient monitoring and enhancement of your network security posture and operations.
Abstract: No company today can afford to ignore the value of its customers' natural social networking behavior. The advantages that these social networks can bring to a company's customer relationship management platform are powerful tools that can ultimately improve its products.
Abstract: More and more, the market is requesting that a CRM or an ERP application include analytics which can be used in a myriad of businesses to predict customer behavior and help businesses increase the effectiveness of their customer acquisition, retention, and cross-sell programs. It is a costly operation to develop such functionality from scratch. Vendors like I-Impact offer packaged application providers the opportunity of a shortcut.
Abstract: IBM has launched a service provider initiative in Europe, a move that underlines the growing trend to 'coopetition' behavior among service providers and technology partners; however, it will be on a scale much vaster than the one-on-one relationships that have been the vogue for the past couple of years. The implications of a partnership between a legacy giant and emerging new players are worldwide.
Abstract: Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT that can cut time, costs, and improve the quality of its operation. Nevertheless with marketing automation there are huge untapped opportunities for business improvement, given marketing has a unique vantage point in any enterprise to understand the customer needs, buying behavior, and value perception.
Abstract: Astute IT strategies should help any company develop a strong competitive advantage whether it be improved time-to-market, better insights about customers behavior and preferences, or to devise a more efficient supply chain. This should be embraced by Sears Holding and Federation/May.
Abstract: SAS Institute has applied its data mining technology to the Internet. The company released products that will help companies analyze and predict the behavior of Web surfers. The target customer is one with large volumes of enterprise data that come from a variety of sources.
Abstract: Understanding market drivers is key to managing customer behavior. To do this, organizations must state and qualify their assumptions about the real drivers of sales performance. An improvement strategy can then be created, and with integrated budgets, success metrics, etc.
Abstract: After weeks of being deluged by lawsuits, bad press, federal regulatory investigations and nasty name-calling, DoubleClick backs off on its plans to tie surfing behavior to personally identifiable information.
Abstract: Internet advertising is under attack from privacy advocates and private citizens as DoubleClick reveals that it can correlate surfing behavior with individual identities. DoubleClick points out that this is only possible when the personal identification is provided voluntarily. Opponents question whether the average surfer understands the implications of providing information.
Abstract: Targeting your best customers and personalizing your relationship with them, implies an in-depth understanding of their behavior.
Abstract: NetGenesis recently released NetGenesis 5, a suite of web analytics applications that do more than report simple web statistics. NetGenesis claims that its new suite can provide actionable insight into the behavior of surfing customers.
Abstract: Intrusion prevention has evolved as a smarter alternative to intrusion detection. Pioneer OKENA has mapped application behaviors into rules, and is using these behavior rules to prevent intrusions up front. This second-generation approach offers substantial bottom line savings, and frees up IT resources for other tasks.
Abstract: How does your company approach direct mail? Do you just randomly send the same package to everyone on your list, without regard for past behavior or purchase models? Probably not—so why is it that when it comes to e-mail marketing, many companies apply an entirely different standard? Don’t waste your time and your customers’—use information about their online activities to get a better customer view and increase revenues.
Abstract: For almost a decade, Unitech America managed with its inventory and supply chain management system. But as the company grew, the software couldn’t meet the company’s business needs, such as tracking product serial numbers, which made it difficult to measure inventory and track returns and customer purchasing behavior. Learn about the system Unitech chose to help improve customer service processes and more.
Abstract: Transpromotional marketing blends marketing messages with must-read printed material such as invoices, statements, and other notifications. The goal is to influence behavior and drive business volume—but not by stuffing brochures with a statement into the envelope. Instead, promotional messages can be targeted directly to a prospect s purchase patterns and known interests. Sounds great, in theory. So how do you do it?
Abstract: Teen purchasing power is enormous, but teens are a fickle demographic. As online marketing strategies shift from customer acquisition to customer retention, understanding teen purchasing behavior is vital for companies wanting to establish long-term relationships with teens. Discover how online retailers are using live chat to address the expectations of teens—keeping them loyal and boosting return on investment (ROI).