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E-Business Customer Service Success at H.B. Fuller Company
Chemical company H.B. Fuller has leveraged the Internet to improve their level of customer service.

customer company  Business Customer Service Success at H.B. Fuller Company Company Issue    H.B. Fuller Company is a global specialty chemicals manufacturer with annual sales in excess of $1.3 Billion. The company markets and manufactures thousands of products-including adhesives, sealants, and coatings-used in products ranging from automobiles to envelopes, and cereal boxes to satellites. H.B. Fuller sells to customers directly and through distributors in more than 100 countries. H.B. Fuller North America (HBF NA) is Read More
Customer Relationship Management (CRM)
Customer relationship management (CRM) focuses on the retention of customers by collecting all data from every interaction, every customer makes with a company from all access points whether they a...
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Documents related to » customer company


Social CRM: Customer Relationship Management in the Age of the Socially-empowered Customer
Most of your customers and prospects expect you to be involved in social media@and they’ll be more likely to do business with you if you are. So how do you

customer company  internally and on the customer ' social CRM is all about people and community. It's about how your company intends to participate in the ongoing conversations taking place in the industry. How you embrace non-traditional influential people like popular industry bloggers, and social sites on the Web frequented by your audience. And fully understanding the importance of contributing to discussions, in a transparent manner, will help you build the kind of reputation needed to become a valued member of the Read More
The Quaker Oats Company: A CHAMPS Customer Profile
Quaker Oats has been an icon in Cedar Rapids, Iowa (US) since 1901. In 1979, Quaker sought a system for the storeroom function and purchasing department, and

customer company  Oats Company: A CHAMPS Customer Profile Quaker Oats has been an icon in Cedar Rapids, Iowa (US) since 1901. In 1979, Quaker sought a system for the storeroom function and purchasing department, and selected CHAMPS. In 1991, the company implemented the CHAMPS maintenance management functionality. Its internal team interfaced CHAMPS with the existing accounts payable system, for seamless data transfer between the maintenance and accounting departments. Read More
Salesforce.com Wants to Help You Transition to a Customer Company
Coincidentally or not, my industry analyst career started at about the same time that salesforce.com was founded, back in 1999. And boy, has the vocal cloud

customer company  You Transition to a Customer Company Coincidentally or not, my industry analyst career started at about the same time that salesforce.com was founded, back in 1999. And boy, has the vocal cloud software company had an amazing transition over the years—once dismissed as a fad-like niche sales force automation (SFA) vendor with glorified contact management capabilities, salesforce.com is now a $3 billion (USD) enterprise software powerhouse. Whether one likes salesforce.com CEO and founder Marc Read More
1C Company
Founded in 1991, 1C Company specializes in the development, publishing, support, and distribution of software and databases for Accounting, payroll and human

customer company  Company Founded in 1991, 1C Company specializes in the development, publishing, support, and distribution of software and databases for Accounting, payroll and human resources (HR), trade and warehouse management, and manufacturing. Based in Moscow (Russia), the vendor has several joint projects in bundling and development with Microsoft, Novell, Symantec, and IBM. 1C Company is also a publisher and distributor of computer games in Russia, Commonwealth of Independent States (CIS), and the Baltic States, Read More
Distribution Company Bearings International Selects Sage ERP X3
As follows from its name, Bearings International is a distributor of a wide range of imported bearings and power transmission equipment. The company is located

customer company  Company Bearings International Selects Sage ERP X3 As follows from its name, Bearings International is a distributor of a wide range of imported bearings and power transmission equipment. The company is located in South Africa and has more than 50 branches and other subsidiaries. The company has been using a number of UNIX-based legacy software applications that have been modified several times but eventually have come to the end of their tether. Thus, a modern, flexible, and technologically ad Read More
Customer Profile: Graphicast, Inc.


customer company  Profile: Graphicast, Inc. Read More
Best-in-class Marketers Drive Enhanced Customer Loyalty
The path to a complete view of the customer lies not in eliminating data sources but in integrating them and providing access that is easy to navigate and

customer company  in-class Marketers Drive Enhanced Customer Loyalty The path to a complete view of the customer lies not in eliminating data sources but in integrating them and providing access that is easy to navigate and always available. This report explores how top-performing companies are capturing, integrating, managing, measuring, and acting on valuable customer data throughout the entire customer lifecycle, to maximize customer loyalty and achieve best-in-class bottom-line results. Read More
Could Your Company Survive a Product Recall Crisis?
The US Bioterrorism Act aims to counter terrorist attacks on the nation’s food supply. But what does it mean for your company? Can your company access and

customer company  Your Company Survive a Product Recall Crisis? The US Bioterrorism Act aims to counter terrorist attacks on the nation’s food supply. But what does it mean for your company? Can your company access and present documentation within twenty-four hours of the FDA’s request for any set of records? If not, a fully integrated enterprise resource planning (ERP) system is mandatory unless you are the smallest of businesses. Read More
Defining the Value of Customer Loyalty
What does customer relationship management (CRM) mean to you? What is its value? Thousands of companies have ventured down the CRM path@many successfully, and

customer company  the Value of Customer Loyalty What does customer relationship management (CRM) mean to you? What is its value? Thousands of companies have ventured down the CRM path—many successfully, and others not. The reason may lie in the fact that CRM is sometimes viewed incorrectly, or may in fact be misunderstood. We provide some insights about the value of CRM in defining customers, increasing customer loyalty, and increasing your profits. Read More
11Ants Customer Response Analyzer
11Ants Customer Response Analyzer is software that allows marketers to target those customers statistically most likely to respond to a marketing offer.

customer company  Customer Response Analyzer 11Ants Customer Response Analyzer is software that allows marketers to target those customers statistically most likely to respond to a marketing offer. Read More
Social Customer Suite
Lithium’s Social Customer Suite powers customer experiences, helping companies to build brand nations and online communities of customers.

customer company  Customer Suite Lithium’s Social Customer Suite powers customer experiences, helping companies to build brand nations and online communities of customers. Read More
The Customer as a Strategic Asset
Ask 500 CEOs to define the word “customer,” and you’ll come up with 500 different answers—with a few common denominators. It turns out these denominators are

customer company  Customer as a Strategic Asset Ask 500 CEOs to define the word “customer,” and you’ll come up with 500 different answers—with a few common denominators. It turns out these denominators are the same ones used to describe an organization’s long-term strategic assets. Yet for many organizations, customers aren’t considered assets at all; and yet they’re expected to constitute the lifeblood of the business itself. Read More
Strategix Company Profile


customer company  Company Profile Read More
Case Study: Campbell Soup Company
After expanding its product lines and accelerating product roll-outs, the Campbell Soup Company needed to align demand forecasting and supply chain planning

customer company  Study: Campbell Soup Company After expanding its product lines and accelerating product roll-outs, the Campbell Soup Company needed to align demand forecasting and supply chain planning with its new, more dynamic business model. Learn how the company’s new solution helped it improve inventory forecasting, adapt to day-to-day changes in demand, enhance long-range production planning and risk management, and spend more time on strategic activities. Read More

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