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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 customer engagement strategies


Improving Customer Engagement with Social CRM
In a previous post I discussed how the social revolution impacted customer relationship management (CRM) and underlined that while processes designed to derive

customer engagement strategies  Customer Engagement with Social CRM In a  previous pos t I discussed how the social revolution impacted customer relationship management (CRM) and underlined that while processes designed to derive value in CRM remain valid, they are far from being sufficient in the context of social CRM (SCRM). Yet most organizations need structure to conduct their activities. As far as CRM is concerned, the social aspect has brought to the surface what already existed but had been dodged by businesses, for a

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Customer Relationship Management (CRM)

Customer relationship management (CRM) focuses on the retention of customers by collecting all data from every interaction, every customer makes with a company from all access points whether they are phone, mail, Web, or field. The company can then use this data for specific business purposes, marketing, service, support or sales while concentrating on a customer centric approach rather than a product centric. Customer relationship management defines methodologies, strategies, software, and other web-based capabilities that help an enterprise organize and manage customer relationships. Customer relationship management applications are front-end tools designed to facilitate the capture, consolidation, analysis, and enterprise-wide dissemination of data from existing and potential customers. This process occurs throughout the marketing, sales, and service stages, with the objective of better understanding one’s customers and anticipating their interest in an enterprise’s products or services. 

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Documents related to » customer engagement strategies

Applying the Power of Social Networks to Customer Relationship Management


Customer relationship management (CRM) is rapidly morphing from a customer management model to one of customer engagement. Social networks, podcasts, blogs, and wikis are enabling customers to become advocates, and not simply the targets they were in the traditional CRM process. The same techniques are also being used within the CRM industry itself to create a content-rich, social media environment for CRM professionals. Find out what these sweeping changes mean to businesses and CRM professionals alike, as TEC's director of research Wayne Thompson sits down with Paul Greenberg and Bruce Culbert of BPT Partners, a leading CRM consulting firm.

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Improving Revenue and Customer Engagement with Social Media Analytics


Social media possess tremendous potential to drive revenue. But defining a business-effective social media strategy can be challenging for retailers who may be new to the channel—not to say a bit skeptical. Fortunately, advances in social media analytics now offer retailers the ability to act on intelligence gleaned from online conversations occurring across both professional and consumer-generated media sites. Learn more now.

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Customer Relationship Management and Social Networks-They're Related How, Again?


No company today can afford to ignore the value of its customers' natural social networking behavior. The advantages that these social networks can bring to a company's customer relationship management platform are powerful tools that can ultimately improve its products.

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Lessons From the Long Tail: Delivering on the Semiconductor Digital Engagement Mandate


Semiconductor manufacturers can work more closely with original equipment manufacturers (OEMs) and expand into new markets by using Web 2.0 technologies. Infosys' experts reveal "white spaces" in semiconductor marketing strategies that can be addressed by digital and mobile capabilities. They demonstrate how best practices in information and customer experience embedded in Infosys' Semiconductor Digital Engagement Maturity Model can deliver a competitive advantage.

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ERP in SMBs: Exploring Growth Strategies


Small to medium businesses (SMBs) are focusing on growth strategies and customer service—sometimes balancing between the two, but often focusing on one or the other. As companies grow, and improve performance, they are more likely to have invested in an enterprise resource planning (ERP) system. This Aberdeen report is a roadmap for SMBs seeking to grow and improved customer service through their ERP implementations.

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Supply Chain Cost-cutting Strategies


Process industries (chemicals, food and beverage, oil and gas, etc.) face rising manufacturing and logistics costs. And they’re finding that the old strategies for cost containment no longer pack the same punch. Some surveys show that 75 percent of all respondents are redesigning their supply chains to keep these costs in check. Are you one of them? No? You’ve got a lot of catching up to do—and very little time to do it.

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Global CXO Outlook: Growth Strategies for 2012 and Beyond


Over the past decade, the art of doing business has changed. Companies are re-shaping strategies to innovate and compete globally. “Growth Strategies for 2012 and Beyond”, a survey research by Forbes Insights, in association with Wipro Technologies, analyzes changing growth strategies through an exclusive survey of more than 300 CEOs and other C-level executives at global enterprises. Download now to see the results.

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Achieving customer loyalty with customer analytics


In this white paper, learn how organizations like yours are using customer analytics to build and sustain customer loyalty. Customer analytics helps answer key questions about who your customers are, what they want and will do next, and which actions and strategies are most likely to generate loyalty. It’s a powerful and innovative technology, but still operates on the traditional business axiom that customer loyalty begins with customer satisfaction.

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A Customer Relationship Management Solution Aims To Cover all the Bases


Surado Solutions aims to provide a complete customer relationship management suite. We'll analyze Surado CRM 5.0 from the perspectives of core functionality, its distinguishing factors, and the challenges users may face when considering the Surado solution.

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Customer-oriented Banking and Account Origination


A decline in customer loyalty has put a great deal of pressure on financial institutions of late. Thus, as banks tailor products and services to meet customer demands, they must also boost revenue. That’s why it’s essential to target your most profitable customers with real-time insight that helps you drive revenue, increase profitability, and build long-term relationships with those customers.

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