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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 customer engagement strategies


Improving Customer Engagement with Social CRM
In a previous post I discussed how the social revolution impacted customer relationship management (CRM) and underlined that while processes designed to derive

customer engagement strategies  Customer Engagement with Social CRM In a  previous pos t I discussed how the social revolution impacted customer relationship management (CRM) and underlined that while processes designed to derive value in CRM remain valid, they are far from being sufficient in the context of social CRM (SCRM). Yet most organizations need structure to conduct their activities. As far as CRM is concerned, the social aspect has brought to the surface what already existed but had been dodged by businesses, for a

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Customer Relationship Management (CRM)

Customer relationship management (CRM) focuses on the retention of customers by collecting all data from every interaction, every customer makes with a company from all access points whether they are phone, mail, Web, or field. The company can then use this data for specific business purposes, marketing, service, support or sales while concentrating on a customer centric approach rather than a product centric. Customer relationship management defines methodologies, strategies, software, and other web-based capabilities that help an enterprise organize and manage customer relationships. Customer relationship management applications are front-end tools designed to facilitate the capture, consolidation, analysis, and enterprise-wide dissemination of data from existing and potential customers. This process occurs throughout the marketing, sales, and service stages, with the objective of better understanding one’s customers and anticipating their interest in an enterprise’s products or services. 

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Documents related to » customer engagement strategies

The Collaboration Advantage: Customer-focused Partnerships in a Global Market


Survey data shows that companies want to improve their strategic business partnerships. Reflecting on lessons learned from past business relationships, 60 percent of respondents say that in future they’ll place more emphasis on developing personal relationships and setting expectations with business partners. Find out how these companies are creating collaborative networks that include business partners and consumers.

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SAPinsider CRM 2015—All About Attaining Better Customer Engagement


The recent CRM 2015 event, a joint venture between SAP and SAPinsider, afforded attendees a glimpse into SAP's innovations and strategies in the customer relationship management arena. TEC CRM analyst Raluca Druta was there to capture all the details. Get Raluca's take on how SAP can help you better engage your customers across multiple channels, so that you can keep your clients happy and grow your business.

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Improving Revenue and Customer Engagement with Social Media Analytics


Social media possess tremendous potential to drive revenue. But defining a business-effective social media strategy can be challenging for retailers who may be new to the channel—not to say a bit skeptical. Fortunately, advances in social media analytics now offer retailers the ability to act on intelligence gleaned from online conversations occurring across both professional and consumer-generated media sites. Learn more now.

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Applying the Power of Social Networks to Customer Relationship Management


Customer relationship management (CRM) is rapidly morphing from a customer management model to one of customer engagement. Social networks, podcasts, blogs, and wikis are enabling customers to become advocates, and not simply the targets they were in the traditional CRM process. The same techniques are also being used within the CRM industry itself to create a content-rich, social media environment for CRM professionals. Find out what these sweeping changes mean to businesses and CRM professionals alike, as TEC's director of research Wayne Thompson sits down with Paul Greenberg and Bruce Culbert of BPT Partners, a leading CRM consulting firm.

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Customer One Solutions, Inc.


Customer One Solutions (COS) is a consulting firm specializing in the evaluation, selection and implementation of Customer Relationship Management (CRM) and Business Process Management (BPM) solutions. COS has implemented CRM solutions at organizations that range in size from 45,000 worldwide employees to 12 local employees. Our areas of expertiese include Financial services, telecommunications, manufacturing and professional service organizations. We specialze in the needs of small to mid sized businesses!

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Getting Results with Quote-to-Order Strategies


Core business processes must be at the center of go-to-market strategies if a company is to attain its revenue objectives. Sales configuration and pricing are a lethal combination—and an overlooked process. Learn how leading companies are using technology to successfully leverage this combination.

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Customer Communications Management: Maximize CEM Results with Interactive Content


Customer expectations are evolving at a lightning pace. Buyers today expect organizations to provide them with timely and relevant messages targeted to address their most current needs. They also demand that this happens though their preferred channels of interaction. Companies are closely tracking these changes. However, personalizing conversations with a wide set of buyers across different channels can be a daunting task. It requires the use of technology to streamline such an effort.

This report highlights how customer communications management (CCM) technology helps companies overcome this challenge by delivering immersive experiences via both physical and digital customer touch points. It also outlines some key factors that companies should keep in mind to maximize the results of their CCM activities.

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Integrating Customer Relationship Management and Service Resolution Management


The business case for integrating call center service resolution management into customer relationship management is becoming increasingly obvious, as companies need to rely more on inbound (customer-generated) calls than on outbound telemarketing efforts.

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10 Strategies for Getting the Right ERP and Accounting Solution


That's where the white paper 10 strategies for getting the right ERP and accounting solution comes in.

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Serving the Uncompromising Customer


Everybody’s talking about how improving customer experiences increases loyalty, advocacy, and profitability. And you know you need to do something to deliver great customer experiences across your organization (rather than just at the retail store or call center). So now what? Download this white paper to find out how to kick-start your customer experience improvement initiative.

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