Creating specific CRM strategies means developing measurable goals and calculating your ROI to achieve them. These in addition to a technical framework, sales and marketing strategies, including Internet strategies, and customer satisfaction metrics will create a smooth running CRM machine in your company.
Players : Marketing, Sales, Customer Service, Purchasing, senior management, customers. In March, a lull time, the top marketing executives decide on a campaign to sell their newest product: the Beamer Skimmer. They create the Beamer Campaign in their CRM system, selecting team members and establishing a budget, and they schedule a meeting with the creative design team to create colorful collateral pieces and full-page magazine ads. The creative design team loads a few mocked-up designs into the system,