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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 customer relationship case study


Customer Relationship Management Strategies Part Four: Strategies and Case Study
Creating specific CRM strategies means developing measurable goals and calculating your ROI to achieve them. These in addition to a technical framework, sales

customer relationship case study  will expand on specific customer relationship management (CRM) system strategies that will help you realize your investment. Some crucial strategies you must adopt are Develop specific, measurable goals Establish ROI strategy to achieve your goals Build the technical framework Identify explicit sales and marketing strategies Outline Internet strategies Develop and maintain customer satisfaction metrics Develop specific, measurable goals Vague, abstract mission statements were pervasive in the business

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Customer Relationship Management (CRM)

Customer relationship management (CRM) focuses on the retention of customers by collecting all data from every interaction, every customer makes with a company from all access points whether they are phone, mail, Web, or field. The company can then use this data for specific business purposes, marketing, service, support or sales while concentrating on a customer centric approach rather than a product centric. Customer relationship management defines methodologies, strategies, software, and other web-based capabilities that help an enterprise organize and manage customer relationships. Customer relationship management applications are front-end tools designed to facilitate the capture, consolidation, analysis, and enterprise-wide dissemination of data from existing and potential customers. This process occurs throughout the marketing, sales, and service stages, with the objective of better understanding one’s customers and anticipating their interest in an enterprise’s products or services. 

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Documents related to » customer relationship case study

Case Study: FMC Technologies


FMC Technologies Inc. of Houston is a leader in oil and gas equipment service. By replacing its legacy system with a new customer relationship management (CRM) application, the company integrated and centralized its forecasting data, enabling managers to make better decisions about supply chain capacity. Learn how this upgrade improved forecasting, increased user adoption, and lowered the total cost of ownership (TCO).

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Case Study: CRM Solution’s Superior Workflows and Multitenancy Create Stronger Customer Service


The Linc Group, provider of infrastructure and technical services, knows that client prospecting and retention are key to long-term success. To optimize the success of company and franchise offices, the company implemented customer relationship management (CRM) software from Microsoft Dynamics, recently upgrading to version 3.0 for enhanced workflow features. Learn more about how the company benefits from the solution.

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Case Study: SAP and Sales Management


To achieve global transparency of all customer relationships, SAP AG upgraded to the latest release of the SAP customer relationship management (CRM) application. This upgrade is part of its CRM Clear Vision Program. Learn how the upgrade to a single global solution helped SAP AG achieve effective collaboration, better visibility, improved productivity, and stronger customer relationships.

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Case Study: SAP and Marketing Management


By upgrading to the latest release of the SAP customer relationship management (CRM) application as part of its CRM Clear Vision Program, SAP AG transformed the way marketing and sales teams collaborate. Find out how increased visibility and improved interaction has helped SAP realize greater value from a more effective sales process, making it easier to hit sales targets and maximize sales revenue.

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Forkardt manufactures metalworking machinery and equipment. This case study looks at their enterprise resource planning (ERP) software selection and the results of its implementation.

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SAP Customer Success Story




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Four Ways to Win Customer Raves With Your Speech-Enabled IVR


An interactive voice response (IVR) system can be key for communication between an enterprise and its customers. How can an IVR system be designed to be intuitive and user-friendly, providing assistance and not frustration?

Download this tip sheet to learn four ways an enterprise can work towards an IVR system that customers see as a help and not a hindrance.

The considerations to keep in mind include knowing your customers, avoiding an overly complicated and overstuffed system, involving customer service employees in the design process, and paying attention to every valuable detail.

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Customer-oriented Banking and Account Origination


A decline in customer loyalty has put a great deal of pressure on financial institutions of late. Thus, as banks tailor products and services to meet customer demands, they must also boost revenue. That’s why it’s essential to target your most profitable customers with real-time insight that helps you drive revenue, increase profitability, and build long-term relationships with those customers.

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Improve Profitability with Customer Intelligence


The white paper improving your customer life cycle management shows how small and midsized businesses can enjoy virtually seamless front-to-back-of...

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