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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 customer relationship management as a business strategy


Software as a Service beyond Customer Relationship Management and Sales
Applications are more often outsourced than infrastructure, and this is increasingly done through software as a service (SaaS). Vendors such as WebEx, Webcom

customer relationship management as a business strategy  as a Service beyond Customer Relationship Management and Sales Introduction Despite the fact that this seems to be the focus of Microsoft 's, SAP 's, and even Salesforce.com 's software as a service (SaaS) initiatives, surveys conducted by renowned analyst houses suggest that the more widespread use of technology accessible services through a Web browser is not necessarily centered on customer relationship management (CRM) or sales force automation (SFA) solutions, which focus on sales leads and customer

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Customer Relationship Management (CRM)

Customer relationship management (CRM) focuses on the retention of customers by collecting all data from every interaction, every customer makes with a company from all access points whether they are phone, mail, Web, or field. The company can then use this data for specific business purposes, marketing, service, support or sales while concentrating on a customer centric approach rather than a product centric. Customer relationship management defines methodologies, strategies, software, and other web-based capabilities that help an enterprise organize and manage customer relationships. Customer relationship management applications are front-end tools designed to facilitate the capture, consolidation, analysis, and enterprise-wide dissemination of data from existing and potential customers. This process occurs throughout the marketing, sales, and service stages, with the objective of better understanding one’s customers and anticipating their interest in an enterprise’s products or services. 

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Documents related to » customer relationship management as a business strategy

Deploying Customer Relationship Management Effectively: Beyond Implementation


A customer relationship management (CRM) solution is now a standard business requirement. With origins as a system for sales teams, CRM has clearly evolved into a mandatory tool for providing benefit to the entire organization. However, methodology and training play instrumental roles in successful CRM implementations; if designed well, these critical components will ultimately ensure user buy-in and success.

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Social CRM: Customer Relationship Management in the Age of the Socially-empowered Customer


Most of your customers and prospects expect you to be involved in social media—and they’ll be more likely to do business with you if you are. So how do you expand your customer relationship management (CRM) strategy to engage social customers, and gain their trust? Discover how to integrate Web 2.0 social media tools and strategies into your traditional CRM efforts for better, more meaningful customer relationships.

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Customer Relationship Management Strategies Part Two: Creating Your Strategy


CRM system can increase your profits and build customer loyalty by streamlining your processes and provide better quality products and services. However, you first must be prepared to overcome lack of requirements, combat scope creep, and compensate for lack of skills.

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Customer Relationship Management: Putting Customers at the Center of the Business


No longer are customers simply sideline participants. Organizations are empowering them with a wealth of knowledge to engage in more informed decision-making. A customer relationship management (CRM) solution that encompasses all aspects of your business gives customers unprecedented visibility into the actions that impact them. Ultimately, this leads to greater accountability within the organization, and greater satisfaction among customers.

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Mobile Business Intelligence (BI)-The Importance of On-the-Move Business Clarity and Agility


Today’s employees expect to have access to business data in a single mobile device with intuitive tools to quickly perform tasks. If enterprises wish to provide BI to every end user, they need a BI solution that is flexible, scalable, and practical enough to function on all smartphones and tablet computing devices with all the features and functionality needed to manage the business at strategic, operational, and tactical levels.

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MicroStrategy 9 for Business Intelligence Certification Report


MicroStrategy 9 is now TEC Certified for online evaluation of business intelligence (BI) solutions in the Business Intelligence (BI) Evaluation Center. The certification seal is a valuable indicator for organizations relying on the integrity of TEC research for assistance with their software selection projects. Download this report for product highlights, competitive analysis, product analysis, and in-depth analyst commentary.

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Business Intelligence in SAP Business All-in-One: Improve Transparency and Agility


Business intelligence (BI) functionality can help your company gains visibility, insight, operational alignment, and accountability to increase revenue, margins, and liquidity; streamline processes; improve agility; and become a best-run business. Find out more in this report about a preconfigured solution.

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SAP Business ByDesign: The Most Complete and Adaptable On-demand Business Solution


This business management solution is an affordable offering that supports profitable growth, enables business agility, and empowers your employees. It’s comprehensive, easy-to-use software that supports all stakeholders across your company as well as your extended ecosystem. Read about how you can grow your business, develop relationships, accelerate innovation, and streamline operations.

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IBM Cognos Business Intelligence: Business Intelligence (BI) Competitor Analysis Report


This business intelligence (BI) knowledge base covers a full range of BI functionality. BI applications enable real time, interactive access, analysis, and manipulation of mission-critical corporate information. BI users are able to access and leverage vast amounts of information to analyze relationships and understand trends that support business decisions. This knowledge base covers everything from data mining to analytics, querying, reporting, workflow, and in-depth analysis.

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SaaS Realities: Business Benefits for Small and Midsize Business


Software as a service (SaaS) is known for its relative speed to deployment and low up-front cost. Less well known are the business advantages of SaaS for enterprise resource planning (ERP) solutions, especially for small and midsized businesses. Learn how a fully integrated SaaS solution can help you improve your business operations, as well as better meet the challenges of growth, competition, and regulatory compliance.

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