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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 customer relationship management oracle 11i


Oracle Integrates Front and Back Office with Applications 11i
On September 27, Oracle took a major step towards providing a fully integrated front and back office applications suite by launching Oracle Applications 11i at

customer relationship management oracle 11i  of company operations and customer interactions. Coupled with order management is an enhanced supply-chain management suite. The suite pulls together applications that have traditionally addressed only individual links of the supply chain, such as demand planning, logistics, and manufacturing resource planning. The vendor also announced a business intelligence suite revolving almost entirely around customer-relationship management, including Marketing Intelligence, Customer Intelligence, Sales

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Customer Relationship Management (CRM)

Customer relationship management (CRM) focuses on the retention of customers by collecting all data from every interaction, every customer makes with a company from all access points whether they are phone, mail, Web, or field. The company can then use this data for specific business purposes, marketing, service, support or sales while concentrating on a customer centric approach rather than a product centric. Customer relationship management defines methodologies, strategies, software, and other web-based capabilities that help an enterprise organize and manage customer relationships. Customer relationship management applications are front-end tools designed to facilitate the capture, consolidation, analysis, and enterprise-wide dissemination of data from existing and potential customers. This process occurs throughout the marketing, sales, and service stages, with the objective of better understanding one’s customers and anticipating their interest in an enterprise’s products or services. 

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