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Voice of Customer: Using Customer Actions That Speak
Traditional voice of customer (VoC) analytics for understanding and predicting customer behavior relies on two types of data sources—structured (customer

customer research  of Customer: Using Customer Actions That Speak Traditional voice of customer (VoC) analytics for understanding and predicting customer behavior relies on two types of data sources—structured (customer feedback surveys, focus groups, etc.) and unstructured (blogs, forums, etc.). Data is then organized for use by diverse teams across an organization. Read about how companies can use data captured from customer actions or on-board diagnostic (OBD) systems for VoC analytics. Read More...
Customer Relationship Management (CRM)
Customer relationship management (CRM) focuses on the retention of customers by collecting all data from every interaction, every customer makes with a company from all access points whether they a...
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Documents related to » customer research


Experiencing the Customer Experience: Listening to, Learning from, and Acting on the Voice of the Customer
To ensure a positive customer experience, companies must first learn what their customer values, and then determine how they are measuring up to those values

customer research  and deliver a successful customer experience. About the Author Bruce Culbert has over twenty years' experience in IT and CRM solutions. He is the managing director of BPT Partners and CEO of iSymmetry and its affiliate companies. Culbert sits on the board of directors for the Center for Professional Selling at the Coles College of Business (Kennesaw University). He is a director on the Board of the National CRM Association and a member of the Board of Advisors of the Rutgers University CRM Research Read More...
Building a Customer-centric Enterprise Knowledge Base for Improved Customer Support
Within an organization, knowledge bases (KBs) of known product issues and their resolutions are typically created and managed by customer support teams. Their

customer research  the hands of a customer support employee, as persons in such a role tend to employ jargon and shorthand notations that clients might find confusing. Once the language is clarified, clients can research resolutions to known issues directly in KBs, without the help of a customer support employee. Ensuring that the KB system is improved upon by integrating customer feedback— as a consequence, re s olutions to customer issues will not be passively stored without having been properly tested and validated by Read More...
Your 360-degree View of the Customer: Keep the Customer in View
Vendors of customer relationship management solutions, and the companies that use those solutions, praise the advantages of having a 360-degree view of the

customer research  the Customer: Keep the Customer in View Vendors of customer relationship management solutions, and the companies that use those solutions, praise the advantages of having a 360-degree view of the customer. The approach is meant to provide a company with a full picture of its customers in order to enhance the customer experience, provide better customer service and support, and improve the company’s sales and marketing initiatives to better target those customers. One problem that many companies face in Read More...
Technology Evaluation Centers (TEC) Research Shows Efficient Field Service Management (FSM) Pivotal in the Age of the Customer
In today’s market, everything starts and ends with the customer. From this perspective, the service sector must ensure fluidity in its operations to guarantee

customer research  cost. Systems such as customer relationship management (CRM) and enterprise resource planning (ERP) are not usually service focused, so service providers often need a standalone FSM solution to help them deliver on service agreements. TEC analyst Raluca Druta has identified more than 1,000 features sought by organizations in need of field service management. To consolidate her research she invited input from industry-leading FSM solution providers, including IFS , FieldOne , ServiceMax , and ViryaNet . Read More...
Aberdeen Research Brief: Email Security in the Cloud-More Secure! Compliant! Less Expensive!
This paper compares on-premise versus SaaS, hosted solutions for email security. You can see that there is research that proves hosted services is a better

customer research  Research Brief: Email Security in the Cloud-More Secure! Compliant! Less Expensive! This paper compares on-premise versus SaaS, hosted solutions for email security. You can see that there is research that proves hosted services is a better choice for compliance, security, and costs, especially when it comes to email. If you’re an IT managers who is undecided about the SaaS model, this is a must-read. Read More...
Ultimus Case Study: BPM for Research Excellence
The Biological and Biotechnological Research Council (BBSRC) is the UK’s principal public funder of basic bioscience research. BBSRC needed an automated

customer research  Case Study: BPM for Research Excellence The Biological and Biotechnological Research Council (BBSRC) is the UK’s principal public funder of basic bioscience research. BBSRC needed an automated business process management (BPM) system to handle grant application processes more efficiently. In particular, the chosen solution had to manage the complexities of the grant application and grant round processes, with 6000 applications within a 12-month period. Read More...
ASA Research
ASA Research was founded and is run by technology consultant J. Carlton Collins. The company offers consulting, webinars, and software comparisons.

customer research  Research ASA Research was founded and is run by technology consultant J. Carlton Collins. The company offers consulting, webinars, and software comparisons. Read More...
Research Note: IBM Cognos Express
Many senior managers of small and medium-sized businesses hesitate at the cost and complexity of adopting technology such as business intelligence (BI) and

customer research  Note: IBM Cognos Express Many senior managers of small and medium-sized businesses hesitate at the cost and complexity of adopting technology such as business intelligence (BI) and performance management (PM). But these companies cannot postpone the adoption of BI or PM indefinitely. This research note explains how smaller companies can benefit from adopting a BI and PM solution, and makes the case for adopting IBM Cognos Express. Read More...
Business Analytics: Nucleus Research Note—How Analytics Makes Midsize Companies More Profitable
When senior leaders of small and midsize companies invest in analytics tools, they can improve operating results by enabling managers to make fact-based, data

customer research  Analytics: Nucleus Research Note—How Analytics Makes Midsize Companies More Profitable When senior leaders of small and midsize companies invest in analytics tools, they can improve operating results by enabling managers to make fact-based, data-driven decisions. Learn how in this report from Nucleus Research. Read More...
Research Note: Oracle Business Accelerators
Oracle Business Accelerators are pre-built configurators and guidelines designed to reduce the time, cost, and risk of implementing Oracle applications. When

customer research  analyzed the experiences of customers using Accelerators, analysts found all customers reduced the time to deploy Oracle E-Business Suite, many by more than 50 percent of the time an implementation without Accelerators would have taken. Download the analysis now. Read More...
CRM Testing Throughout Implementation
In terms of strategic partnerships, the acquirer is responsible for judging how well customer relationship management (CRM) software will function on the

customer research  vendor and ordered your customer relationship management (CRM) system. Someone uttered the magic words strategic partnership . Now contracts have changed hands, and there's a dialogue going on about your company's deep secrets, and, perhaps, money has started to move. No matter how strategic your partnership, as an acquirer, you have a different set of values and desires than your supplier. This article is written mainly for those of you who are handing over the green and folding. It is up to you to Read More...
Best Practices for Improving Performance in Your Contact Center
In successful contact centers, top agents provide a superior experience for customers and ultimately help grow revenue for a company. How does your contact

customer research  a superior experience for customers and ultimately help grow revenue for a company. How does your contact center stack up to the competition? Are you doing all you can to run a high-performing contact center that keeps customers happy and builds long-term relationships? In this guide, experts share their top 6 best practices for improving contact center performance. Read More...
Research Analyst Job Opportunity
We're seeking a couple research analysts to join our team in Montreal (our headquarters).Essentially we'd like additional research analysts for enterprise

customer research  Analyst Job Opportunity We're seeking a couple research analysts to join our team in Montreal (our headquarters). Essentially we'd like additional research analysts for enterprise software subjects such as BI, asset management, ERP, etc. Candidates must be able to apply critical thinking skills to all aspects of their research. If the following job description interests you, please contact us . A successful candidate will be expected to use his or her experience, knowledge, and information Read More...
2006 PMI Research Conference Aims to Link Project Management Discipline with the Business Community
The 2006 PMI Research Conference was an excellent venue for gauging the direction in which project management research is heading. The presentations of the

customer research  PMI Research Conference Aims to Link Project Management Discipline with the Business Community Introduction For years, project management research has focused primarily on the methodology to execute projects on time, within budget, and according to specifications. Project managers who were able to meet these three requirements attached the keyword success to their projects—with the perspective that from an execution point of view, the project was a success. However, other business factors (such as Read More...

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